---
title: "Fenty Body Lava — $451K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fenty-body-lava"
last_updated: "2026-08-11T15:00:58.629Z"
locale: en
meta:
description: "Niche score 59/100 · $451K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $451K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fenty Body Lava — $451K/yr Amazon US Niche (2026) - Flapen"
---
# **fenty body lava**
**Worth a look**
Shows a sweet-spot price point ($36.87 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 80Conversion 57Competition 31Returns 94Price range 81Avg price 95Brand share 21Review moat 39Quality gap 62
**Avg price**
**Incredible****$36.87**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.97–$109.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+73.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$451K**
$451K/yr · 254K searches
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,606.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fenty body lava is a $451K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fenty body lava market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$369K–$461K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#759**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**90**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**5%**
- Sol de Janeiro44% - Vaseline24% - Saltair12% - Generic7% - PATRICK TA4% - Lezero3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +73.2% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Aug · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/us/health-household/fenty-body-lava/trend)
## **Top fenty body lava search terms**
- **patrick ta body glow**55K/yr+88.5%1.8% conv. - **sol de janeiro body glow**23K/yr+167.4%6.8% conv. - **fenty body lava**17K/yr+128.9%0.9% conv. - **sol de janeiro glow**10K/yr+130.9%6.4% conv. - **vaseline illuminate me**15K/yr+11.7%7.1% conv. - **saltair shimmering body oil**10K/yr+81.1%4.8% conv. - **illuminate me by vaseline body butter**12K/yr+18.3%6.3% conv. - **sol de janeiro glowmotions**10K/yr+181.2%7.8% conv. - **patrick ta glow balm**11K/yr-12.9%0.6% conv. - **tom ford body oil**10K/yr+35.4%0.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/fenty-body-lava/search-terms)
## **Top fenty body lava products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$45K20%$90K30%$135K40%$181K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sol de Janeiro Glowmotions Glow Body Oil (Copacabana Bronze 2.5 Fl Oz (Pack of 1))**Sol de Janeiro**$33.58**4.6★2,293 rev](https://www.amazon.com/dp/B0BNYSK82F) [2**Vaseline Illuminate Me Shimmering Body Oil Created for Melanin Rich Skin Illuminates Skin with Finishing Touch of Shimmer for Glowing Skin 3.3 oz**Vaseline**$10.00**4.6★10,507 rev](https://www.amazon.com/dp/B089NCFBQZ) [3**Sol de Janeiro Rio Sunset Glow Oil 75ml**Sol de Janeiro**$33.58**4.6★2,293 rev](https://www.amazon.com/dp/B0BF46NHWY) [4**Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz**Saltair**$23.67**4.5★840 rev](https://www.amazon.com/dp/B0G62XF8M7) [5**Saltair Shimmering Body Oil - Santal Bloom Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments. Moisturizing Glow for All Skin Types - 4 Fl Oz**Saltair**$23.44**4.5★840 rev](https://www.amazon.com/dp/B0DJ3PKMT1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz**Saltair**$23.67**840 rev7mo ago](https://www.amazon.com/dp/B0G62XF8M7) [**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**2,533 rev11mo ago](https://www.amazon.com/dp/B0FD8VWSNJ) [**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**2,661 rev12mo ago](https://www.amazon.com/dp/B0FD8W456T) [**Patrick Ta Major Glow Nourishing Bronzing Body Oil (3.2 Fl Oz / 95 mL)**PATRICK TA**$69.53**3 rev1y ago](https://www.amazon.com/dp/B0FCG96K3C) [**P4TRlCK TA - Major Glow High Shine Skin Perfecting Body Creme - Good for: Dryness & Skin Barrier - Size: (220 mL/7.76 oz)**Generic**$92.20**6 rev1y ago](https://www.amazon.com/dp/B0F814JHGX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Saltair Shimmering Body Oil Scented Dry Oil Moisturizer with Light-Reflecting Pearl Pigments Moisturizing Glow for All Skin Types Salt Water Vanilla 4oz**Saltair**$23.67**4.5★**▲ 182%**](https://www.amazon.com/dp/B0G62XF8M7) [**Patrick Ta Major Glow Nourishing Bronzing Body Oil (3.2 Fl Oz / 95 mL)**PATRICK TA**$69.53**2.5★**▲ 120%**](https://www.amazon.com/dp/B0FCG96K3C) [**Sol de Janeiro Rio Sunset Glow Oil 75ml**Sol de Janeiro**$33.58**4.6★**▲ 25%**](https://www.amazon.com/dp/B0BF46NHWY) [**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**4.5★**▲ 24%**](https://www.amazon.com/dp/B0FD8VWSNJ) [**Tom Ford Soleil Neige Sheer Body Oil 3.4 Ounce**Tom Ford**$74.76**4.6★**▲ 19%**](https://www.amazon.com/dp/B07ZVT3XRR)
**~~View all trending →~~**
## **What buyers say about fenty body lava**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**23%
*“Nice shine”*
**Smell**20%
*“Love the scent”*
**Moist/Dry**9%
*“Super hydrating”*
**Soft Feel**7%
*“Its soft”*
**Suitability Combination Skin**6%
*“It gives your skin a look”*
**Quality-Overall**5%
*“No complaints”*
**Value For Money**2%
*“reasonably priced”*
**Suitability Dry Skin**2%
*“Good for dry skin”*
**Color**2%
*“the color is pretty”*
**Suitability Hot Weather**2%
*“great for the summer months”*
### **What buyers complain about **
**Oily/Greasy**13%
*“too greasy”*
**Smell**7%
*“Terrible fragrance”*
**Brightness/Shine/Glow**7%
*“no glow at all”*
**Product Condition**6%
*“Is used”*
**Leak-Proof**5%
*“Bottle was leaky”*
**Allergies**4%
*“Rash”*
**Adhesion/Stickiness**4%
*“The stickiness did go down over time though”*
**Moist/Dry**4%
*“It makes my skin feel super dry”*
**Size-Overall**3%
*“Bottle is relatively small”*
**Absorbency**3%
*“it does not absorb”*
### **Top return reasons **
**Leak-Proof**16%
**Oily/Greasy**16%
**Smell**12%
**Product Condition**11%
**Advertised Vs Actual Product**9%
**Brightness/Shine/Glow**6%
**Color**6%
**Adhesion/Stickiness**4%
**Size-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is fenty body lava profitable to sell on Amazon United States?**
- The niche generates $451K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +73.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the fenty body lava niche?**
- 8 brands and 90 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in fenty body lava?**
- Top complaints mined from reviews: Oily/Greasy, Smell, Brightness/Shine/Glow. The return rate is 1.0%.
- **When does demand for fenty body lava peak?**
- Demand peaks in May–Jun–Aug; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the fenty body lava niche?**
- Listings span $6.97–$109.24; the average listing price is $36.87 (sweet spot $15–$100). The average incumbent carries 2,606 reviews — the moat a new listing must climb.
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