---
title: "Feminine Wipes — $3.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/feminine-wipes"
last_updated: "2026-08-11T01:46:23.464Z"
locale: en
meta:
description: "Niche score 61/100 · $3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Feminine Wipes — $3.2M/yr Amazon US Niche (2026) - Flapen"
---
# **feminine wipes**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 23Conversion 95Competition 82Returns 99Price range 44Avg price 30Brand share 47Review moat 17Quality gap 22
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.2M**
$3.2M/yr · 2.8M searches
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$1.94–$25.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.62**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****19,270.94**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, feminine wipes is a $3.2M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **feminine wipes market data**
- **Units sold / yr**
- **400K–500K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$3.8M–$4.8M**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**186**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 71%
**Open market**
**21%**
- Summer's Eve47% - Vagisil18% - The Honey Pot Company4% - goodwipes4% - Amazon Basics3% - Lume3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
60K40KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/feminine-wipes/trend)
## **Top feminine wipes search terms**
- **feminine wipes**1.1M/yr+1.6%9.0% conv. - **vaginal wipes**371K/yr-9.3%10.2% conv. - **wipes for women**247K/yr-1.0%6.0% conv. - **summers eve wipes**277K/yr-11.5%18.7% conv. - **feminine wipes for women**120K/yr-24.4%6.2% conv. - **vagisil feminine wipes**121K/yr-13.1%21.9% conv. - **intimate wipes**53K/yr+21.2%5.6% conv. - **summers eve feminine wipes**77K/yr-18.0%16.3% conv. - **vagisil wipes**48K/yr+0.9%15.1% conv. - **summer eve wipes**41K/yr+29.0%14.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/feminine-wipes/search-terms)
## **Top feminine wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$65K4%$130K6%$195K8%$259K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**4.8★6,409 rev](https://www.amazon.com/dp/B0D96NZPSM) [2**Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**4.8★6,409 rev](https://www.amazon.com/dp/B0D96P81ZX) [3**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Resealable Pack 32 Wipes Pack of 4**Summer's Eve**$14.27**4.8★8,288 rev](https://www.amazon.com/dp/B076HFFX3J) [4**Vagisil Odor Block Daily Freshening Wipes for Feminine Hygiene in Resealable Pouch Gynecologist Tested & Hypoallergenic 20 Wipes (Pack of 3)**Vagisil**$9.22**4.7★23,904 rev](https://www.amazon.com/dp/B0B984P2VB) [5**Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes**Summer's Eve**$4.71**4.7★8,543 rev](https://www.amazon.com/dp/B0DSLZWGDN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Honest Company Flushable Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Gilded Wings Design 126 Count**The Honest Company**$10.61**7,141 rev1y ago](https://www.amazon.com/dp/B0DZF723GW) [**Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes**Summer's Eve**$4.71**8,543 rev1y ago](https://www.amazon.com/dp/B0DSLZWGDN) [**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**6,409 rev2y ago](https://www.amazon.com/dp/B0D96NZPSM) [**Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**6,409 rev2y ago](https://www.amazon.com/dp/B0D96P81ZX) [**Summers Eve Feminine Wipes Fragrance Free Individually Wrapped Vaginal Wipes with Gentle pH-Balanced Micellar Water Formula Feminine Care to Help Remove Vaginal Odor Gynecologist Tested 12 Ct**Summer's Eve**$4.04**3,400 rev2y ago](https://www.amazon.com/dp/B0D96NY4MZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Summers Eve Simply Sensitive Daily Gentle Feminine Wipes Removes Odor pH Balanced 32 count**Summer's Eve**$3.37**4.7★**▲ 103%**](https://www.amazon.com/dp/B00J2LBHIC) [**The Honest Company Flushable Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Gilded Wings Design 126 Count**The Honest Company**$10.61**4.6★**▲ 63%**](https://www.amazon.com/dp/B0DZF723GW) [**Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes**Summer's Eve**$4.71**4.7★**▲ 42%**](https://www.amazon.com/dp/B0DSLZWGDN) [**Rael Feminine Wipes Flushable Travel Size All Skin Types Daily Use (Gentle 10 Count Pack of 3)**Rael**$9.73**4.5★**▲ 33%**](https://www.amazon.com/dp/B078RYNNPS) [**Vagisil Anti-Itch Medicated Feminine Intimate Wipes for Women Maximum Strength Gynecologist Tested 12 Wipes (Pack of 3)**Vagisil**$12.85**4.7★**▲ 21%**](https://www.amazon.com/dp/B085WGMWHR)
**~~View all trending →~~**
## **What buyers say about feminine wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**16%
*“Fresh scent”*
**Ease Of Cleaning**15%
*“are effective at cleaning”*
**Quality-Overall**11%
*“Best quality”*
**Value For Money**7%
*“They are affordable”*
**Cleansing**6%
*“Clean and fresh”*
**Ease Of Use**5%
*“easy to pull”*
**Soft Feel**5%
*“Gentle on skin”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Freshness**3%
*“they stay fresh with you”*
**Size-Overall**3%
*“Nice and big”*
### **What buyers complain about **
**Size-Overall**14%
*“Pack is small”*
**Ease Of Cleaning**8%
*“I get pretty dirty”*
**Thickness**8%
*“Thick”*
**Smell**7%
*“Awful smell”*
**Moist/Dry**7%
*“Wipes are barely moist”*
**Value For Money**5%
*“Not Worth the Price”*
**Allergies**4%
*“Rash”*
**Quality-Overall**4%
*“Cheap, bad quality”*
**Durability**4%
*“Not Very Durable”*
**Strength**3%
*“They are flimsy”*
### **Top return reasons **
**Size-Overall**23%
**Smell**17%
**Advertised Vs Actual Product**12%
**Value For Money**11%
**Moist/Dry**5%
**Functionality-Overall**5%
**Ease Of Cleaning**3%
**Leak-Proof**2%
**Quality-Overall**2%
**Ease Of Use**2%
## **Common questions**
- **Is feminine wipes profitable to sell on Amazon United States?**
- The niche generates $3.2M/yr across 52 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the feminine wipes niche?**
- 21 brands and 186 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in feminine wipes?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 0.1%.
- **When does demand for feminine wipes peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the feminine wipes niche?**
- Listings span $1.94–$25.38; the average listing price is $9.62 (sweet spot $15–$100). The average incumbent carries 19,271 reviews — the moat a new listing must climb.
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