---
title: "Feminine Wipes Unscented — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/feminine-wipes-unscented"
last_updated: "2026-08-11T18:47:53.143Z"
locale: en
meta:
description: "Niche score 40/100 · $81K/yr market · 55K searches/yr · $13.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $81K/yr market · 55K searches/yr · $13.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Feminine Wipes Unscented — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **feminine wipes unscented**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 26Conversion 92Competition 20Returns 99Price range 53Avg price 60Brand share 11Review moat 32Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.21**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.14–$24.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,260.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$81K**
$81K/yr · 55K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, feminine wipes unscented is a $81K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **feminine wipes unscented market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$79K–$106K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**40**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**2%**
- Rael66% - LOLA13% - The Honest Company8% - The Honey Pot Company5% - Organyc3% - Her Fantasy Box2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +0.5% search growth over the last 90 days.
2K1KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/feminine-wipes-unscented/trend)
## **Top feminine wipes unscented search terms**
- **rael wipes**16K/yr-1.3%16.0% conv. - **organic feminine wipes**10K/yr-1.6%4.9% conv. - **rael feminine wipes**7K/yr+4.8%11.7% conv. - **organic wipes for women**5K/yr+0.5%4.5% conv. - **lola wipes**4K/yr-4.2%8.8% conv. - **lola cleansing wipes**3K/yr+76.8%6.0% conv. - **rael wipes feminine**4K/yr-16.9%18.9% conv. - **natural feminine wipes**3K/yr-7.6%3.9% conv. - **cora wipes**3K/yr-14.8%2.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/feminine-wipes-unscented/search-terms)
## **Top feminine wipes unscented products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$24K45%$37K60%$49K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rael Feminine Wipes Flushable Travel Size All Skin Types Daily Use (Gentle 10 Count Pack of 3)**Rael**$9.73**4.5★6,152 rev](https://www.amazon.com/dp/B078RYNNPS) [2**LOLA Cleansing Wipes - Feminine Wipes Vaginal Wipes pH Balance & Body Wipes for Women 32 Count (Pack of 3)**LOLA**$24.86**4.2★50 rev](https://www.amazon.com/dp/B0DMTPWFVX) [3**Rael Feminine Wipes Flushable Travel Size All Skin Types Daily Use (Soothing 30 Count Pack of 3)**Rael**$17.45**4.5★6,152 rev](https://www.amazon.com/dp/B0942P2PGQ) [4**Rael Organic Cotton Wipes - Body Cloth Individually Wrapped All Skin Types (10 Count Pack of 2)**Rael**$14.61**4.7★694 rev](https://www.amazon.com/dp/B07NJ5FY6T) [5**Rael Feminine Wipes Flushable Travel Size All Skin Types Daily Use (Gentle 10 Count Pack of 4)**Rael**$13.75**4.5★6,152 rev](https://www.amazon.com/dp/B07CTCGDNQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Loly & Lola Lady Wipes Individually Wrapped Feminine Wipes | Travel Size Biodegradable | pH Balanced (56) | Hypoallergenic Fragrance Free | For Sensitive Skin Gym Period & On-the-Go Freshness**Loly & Lola**$12.70**2 rev7mo ago](https://www.amazon.com/dp/B0G2SDDZ4G) [**The Honest Company Flushable Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Gilded Wings Design 126 Count**The Honest Company**$10.61**7,141 rev1y ago](https://www.amazon.com/dp/B0DZF723GW) [**Her Fantasy Box | Everywhere Wipes 100% Organic Cotton Gentle & Refreshing pH-Balanced Fragrance-Free Plant-Powered for Body Face & Intimate Areas Ideal for Sensitive Skin - 1 Pack 15 Wipes**Her Fantasy Box**$6.82**786 rev1y ago](https://www.amazon.com/dp/B0DMFZ9FLV) [**The Honest Company Hypoallergenic Flushable Wipes for Sensitive Skin Tropical Leaves 126 Count**The Honest Company**$11.11**7,141 rev2y ago](https://www.amazon.com/dp/B0D328ZWJW) [**LOLA Cleansing Wipes - Feminine Wipes Vaginal Wipes pH Balance & Body Wipes for Women 32 Count (Pack of 3)**LOLA**$24.86**50 rev4y ago](https://www.amazon.com/dp/B0DMTPWFVX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Loly & Lola Lady Wipes Individually Wrapped Feminine Wipes | Travel Size Biodegradable | pH Balanced (56) | Hypoallergenic Fragrance Free | For Sensitive Skin Gym Period & On-the-Go Freshness**Loly & Lola**$12.70**5.0★**▲ 122%**](https://www.amazon.com/dp/B0G2SDDZ4G) [**LOLA Cleansing Wipes - Feminine Wipes Vaginal Wipes pH Balance & Body Wipes for Women 32 Count (Pack of 3)**LOLA**$24.86**4.2★**▲ 74%**](https://www.amazon.com/dp/B0DMTPWFVX) [**The Honest Company Flushable Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Gilded Wings Design 126 Count**The Honest Company**$10.61**4.6★**▲ 64%**](https://www.amazon.com/dp/B0DZF723GW) [**Rael Feminine Wipes Flushable Travel Size All Skin Types Daily Use (Gentle 10 Count Pack of 4)**Rael**$13.75**4.5★**▲ 13%**](https://www.amazon.com/dp/B07CTCGDNQ) [**Rael Feminine Wipes Flushable Travel Size All Skin Types Daily Use (Soothing 30 Count Pack of 3)**Rael**$17.45**4.5★**— 3%**](https://www.amazon.com/dp/B0942P2PGQ)
**~~View all trending →~~**
## **What buyers say about feminine wipes unscented**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“they're the best quality and most compact”*
**Ease Of Cleaning**12%
*“Honestly good wipes”*
**Smell**10%
*“Clean Scent”*
**Cleansing**9%
*“you can feel the clean”*
**Soft Feel**6%
*“soft on the skin”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**5%
*“Worth the price”*
**Allergies**4%
*“No irritation”*
**Thickness**4%
*“they are thick enough to use in the bathroom”*
**Advertised Vs Actual Product**3%
*“Does the job”*
### **What buyers complain about **
**Moist/Dry**11%
*“These are cheap and mostly dry”*
**Ease Of Cleaning**9%
*“Soapy which is kind of weird for a wipe”*
**Smell**7%
*“They burned and had a strong odor”*
**Value For Money**7%
*“Not worth the money”*
**Size-Overall**6%
*“the size is a bit larger than others I've tried”*
**Durability**4%
*“the biggest issue is the durability”*
**Allergies**4%
*“I was concerned about irritation”*
**Sensitivity-Overall**4%
*“not necessarily feeling like they are so tolerant to sensitive skin”*
**Contamination**3%
*“Imbalance. Caused a yeast infection.”*
**Residue**3%
*“so much residue”*
### **Top return reasons **
**Smell**15%
**Advertised Vs Actual Product**14%
**Size-Overall**14%
**Value For Money**9%
**Moist/Dry**6%
**Ingredients-Overall**6%
**Ease Of Cleaning**4%
**Functionality-Overall**4%
**Ease Of Use**3%
**Residue**2%
## **Common questions**
- **Is feminine wipes unscented profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the feminine wipes unscented niche?**
- 7 brands and 40 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in feminine wipes unscented?**
- Top complaints mined from reviews: Moist/Dry, Ease Of Cleaning, Smell. The return rate is 0.2%.
- **When does demand for feminine wipes unscented peak?**
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the feminine wipes unscented niche?**
- Listings span $6.14–$24.86; the average listing price is $13.21 (sweet spot $15–$100). The average incumbent carries 3,261 reviews — the moat a new listing must climb.
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