---
title: "Products — feminine wipes individually wrapped - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/feminine-wipes-individually-wrapped/products"
last_updated: "2026-08-11T16:54:02.108Z"
locale: en
meta:
  description: "Niche score 52/100 · $247K/yr market · 296K searches/yr · $10.85 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $247K/yr market · 296K searches/yr · $10.85 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — feminine wipes individually wrapped - Flapen"
---

# **feminine wipes individually wrapped**

**Worth a look**

Shows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 46Growth 30Conversion 78Competition 65Returns 99Price range 44Avg price 40Brand share 53Review moat 24Quality gap 21

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$247K**

$247K/yr · 296K searches

**Price range**

**Okay****$1.94–$25.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.85**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+4.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,876.22**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Products