---
title: "Feminine Wipes Individually Wrapped — $247K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/feminine-wipes-individually-wrapped"
last_updated: "2026-08-11T16:51:03.572Z"
locale: en
meta:
description: "Niche score 52/100 · $247K/yr market · 296K searches/yr · $10.85 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $247K/yr market · 296K searches/yr · $10.85 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Feminine Wipes Individually Wrapped — $247K/yr Amazon US Niche (2026) - Flapen"
---
# **feminine wipes individually wrapped**
**Worth a look**
Shows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 46Growth 30Conversion 78Competition 65Returns 99Price range 44Avg price 40Brand share 53Review moat 24Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$247K**
$247K/yr · 296K searches
**Price range**
**Okay****$1.94–$25.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.85**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,876.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, feminine wipes individually wrapped is a $247K/yr Amazon United States market (296K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **feminine wipes individually wrapped market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$271K–$326K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**22%**
- goodwipes32% - Summer's Eve21% - Stall Mates7% - MOONIES7% - The Honey Pot Company6% - Her Fantasy Box4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/feminine-wipes-individually-wrapped/trend)
## **Top feminine wipes individually wrapped search terms**
- **feminine wipes individually wrapped**95K/yr-6.5%5.7% conv. - **down there wipes**24K/yr-16.0%5.8% conv. - **feminine wipes travel size**26K/yr+7.2%7.1% conv. - **travel feminine wipes**19K/yr+15.0%7.0% conv. - **travel wipes for women**17K/yr+22.1%5.7% conv. - **good wipes travel size**12K/yr+39.6%9.6% conv. - **individually wrapped feminine wipes**13K/yr+7.8%6.7% conv. - **feminine wipes travel**8K/yr+39.7%7.5% conv. - **individual feminine wipes**10K/yr-5.2%6.7% conv. - **goodwipes travel size**5K/yr+82.2%8.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/feminine-wipes-individually-wrapped/search-terms)
## **Top feminine wipes individually wrapped products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$25K15%$37K20%$49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**goodwipes Flushable Wipes for Women - Rosewater Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)**goodwipes**$9.87**4.8★2,746 rev](https://www.amazon.com/dp/B0D2LZDTWB) [2**Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count**Summer's Eve**$1.94**4.8★6,409 rev](https://www.amazon.com/dp/B0D96NZPSM) [3**The Honey Pot Company - Feminine Wipes - Sensitive - Individually Wrapped - pH Balancing Herbal Infused Plant-Based Feminine Care - Great for Travel & Period Kits - 15ct (Pack of 3)**The Honey Pot Company**$17.61**4.7★2,979 rev](https://www.amazon.com/dp/B0DCGRFWGR) [4**Stall Mates Feminine Fresh - Flushable Wipes Individually Wrapped Cleansing Travel Friendly PH balanced Unscented with Sunflower Rosemary and Aloe (30 on-the-go singles)**Stall Mates**$14.88**4.7★12,873 rev](https://www.amazon.com/dp/B0BVDWDM9J) [5**goodwipes Flushable Wipes Travel Size - Extra Large Adult Wet Wipe - On-the-Go Portable Wipes - Sewer & Septic Safe - Hygiene Essentials - Shea Coco & Rosewater 108 Count (6 Packs)**goodwipes**$20.82**4.8★2,746 rev](https://www.amazon.com/dp/B0DSQXL7XK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WaterWipes Sensitive Feminine Wipes 99.9% Purified Water pH Friendly for Daily Intimate Care Gynecologist Approved Fragrance Free 50 Count (5 Packs)**WaterWipes**$14.10**31 rev5mo ago](https://www.amazon.com/dp/B0GK2RNVH8) [**Feminine Wipes for Women Flushable pH Balanced Wipes 99% Water & Aloe Unscented Gentle Intimate & Period Care with Odor Protection Daily Hygiene & Travel Essentials 8 Pack 48 Wipes**MOONIES**$9.73**200 rev6mo ago](https://www.amazon.com/dp/B0G267MLPM) [**Feminine Wipes for Women Impossibly Compact Travel Mini Packs pH Balanced Unscented Hypoallergenic Alcohol-Free Period Friendly Private Care for Teens & Women - 8 Pack Total 64 Wipes**WOUSEDO**$7.38**132 rev8mo ago](https://www.amazon.com/dp/B0FX36YM7H) [**goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)**goodwipes**$15.64**5,088 rev1y ago](https://www.amazon.com/dp/B0DSQWQCHM) [**Feminine Wipes Individually Wrapped Flushable Wipes Travel Feminine Care Vaginal Wipes for Adult Women Girl and Homeless (Pack of 50 Unscented)**twoworld**$9.94**92 rev1y ago](https://www.amazon.com/dp/B0F9T4VD8P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WaterWipes Sensitive Feminine Wipes 99.9% Purified Water pH Friendly for Daily Intimate Care Gynecologist Approved Fragrance Free 50 Count (5 Packs)**WaterWipes**$14.10**4.6★**▲ 287%**](https://www.amazon.com/dp/B0GK2RNVH8) [**Feminine Wipes Individually Wrapped Flushable Wipes Travel Feminine Care Vaginal Wipes for Adult Women Girl and Homeless (Pack of 50 Unscented)**twoworld**$9.94**4.5★**▲ 134%**](https://www.amazon.com/dp/B0F9T4VD8P) [**Feminine Wipes for Women Flushable pH Balanced Wipes 99% Water & Aloe Unscented Gentle Intimate & Period Care with Odor Protection Daily Hygiene & Travel Essentials 8 Pack 48 Wipes**MOONIES**$9.73**4.8★**▲ 101%**](https://www.amazon.com/dp/B0G267MLPM) [**Feminine Wipes for Women Impossibly Compact Travel Mini Packs pH Balanced Unscented Hypoallergenic Alcohol-Free Period Friendly Private Care for Teens & Women - 8 Pack Total 64 Wipes**WOUSEDO**$7.38**4.3★**▲ 90%**](https://www.amazon.com/dp/B0FX36YM7H) [**goodwipes Flushable Wipes Travel Size - Extra Large Adult Wet Wipe - On-the-Go Portable Wipes - Sewer & Septic Safe - Hygiene Essentials - Shea Coco & Rosewater 108 Count (6 Packs)**goodwipes**$20.82**4.8★**▲ 67%**](https://www.amazon.com/dp/B0DSQXL7XK)
**~~View all trending →~~**
## **What buyers say about feminine wipes individually wrapped**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**16%
*“are effective at cleaning”*
**Smell**16%
*“light fragrance”*
**Quality-Overall**10%
*“Great product, durable, excellent quality, delivered on time”*
**Ease Of Use**7%
*“Ease of use”*
**Size-Overall**6%
*“Convenient size”*
**Cleansing**6%
*“Clean Feeling”*
**Value For Money**6%
*“They are affordable”*
**Soft Feel**5%
*“Soft to the Touch”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
**Freshness**3%
*“they stay fresh with you”*
### **What buyers complain about **
**Size-Overall**13%
*“Pack is small”*
**Thickness**8%
*“Theyre not as thick”*
**Moist/Dry**8%
*“Wipes are barely moist”*
**Ease Of Cleaning**7%
*“causing a poor cleaning experience”*
**Smell**6%
*“They smell of mildew”*
**Quality-Overall**5%
*“Bad quality”*
**Value For Money**5%
*“Not worth it”*
**Allergies**3%
*“itching associated with it”*
**Ease Of Use**3%
*“difficult to remove easily”*
**Durability**3%
*“Fell apart”*
### **Top return reasons **
**Size-Overall**28%
**Smell**14%
**Advertised Vs Actual Product**13%
**Value For Money**11%
**Moist/Dry**4%
**Functionality-Overall**3%
**Ingredients-Overall**3%
**Ease Of Cleaning**2%
**Ease Of Use**2%
**Quality-Overall**2%
## **Common questions**
- **Is feminine wipes individually wrapped profitable to sell on Amazon United States?**
- The niche generates $247K/yr across 32 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the feminine wipes individually wrapped niche?**
- 20 brands and 56 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in feminine wipes individually wrapped?**
- Top complaints mined from reviews: Size-Overall, Thickness, Moist/Dry. The return rate is 0.2%.
- **When does demand for feminine wipes individually wrapped peak?**
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the feminine wipes individually wrapped niche?**
- Listings span $1.94–$25.38; the average listing price is $10.85 (sweet spot $15–$100). The average incumbent carries 5,876 reviews — the moat a new listing must climb.
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