---
title: "Feminine Wipes Fsa — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/feminine-wipes-fsa"
last_updated: "2026-08-11T14:12:33.330Z"
locale: en
meta:
description: "Niche score 41/100 · $98K/yr market · 88K searches/yr · $9.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $98K/yr market · 88K searches/yr · $9.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Feminine Wipes Fsa — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **feminine wipes fsa**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 20Conversion 95Competition 50Returns 99Price range 30Avg price 28Brand share 10Review moat 24Quality gap 22
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$1.94–$20.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.34**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$98K**
$98K/yr · 88K searches
**Review moat**
**Bad****5,790.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, feminine wipes fsa is a $98K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **feminine wipes fsa market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$93K–$117K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**3%**
- Vagisil43% - Pixie Cup37% - The Honey Pot Company9% - Monistat5% - Summer's Eve2% - The Honest Company1% - Open — no brand owns it (3 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — -9.5% search growth over the last 90 days.
2K2KHoliday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/feminine-wipes-fsa/trend)
## **Top feminine wipes fsa search terms**
- **vagisil anti itch wipes**9K/yr+7.6%21.4% conv. - **feminine wipes fsa**10K/yr-28.1%8.4% conv. - **fsa feminine wipes**9K/yr-24.1%9.6% conv. - **anti itch wipes for women**7K/yr+10.8%15.3% conv. - **vagisil wipes for women anti itch**5K/yr+27.4%10.8% conv. - **anti itch wipes**5K/yr+52.9%6.8% conv. - **feminine wipes fsa eligible**8K/yr-39.9%7.1% conv. - **anti itch vaginal wipes**4K/yr+23.6%2.0% conv. - **hsa feminine wipes**5K/yr-17.2%10.4% conv. - **yeast infection wipes**5K/yr-12.2%14.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/feminine-wipes-fsa/search-terms)
## **Top feminine wipes fsa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vagisil Wipes Anti-Itch Medicated Feminine Vaginal Wipes Maximum Strength Instant Relief 20 Wipes (Pack of 1)**Vagisil**$6.51**4.7★23,904 rev](https://www.amazon.com/dp/B00FX51JPC) [2**Pixie Feminine Wipes - Flushable Biodegradable & Ph Balanced - Individually Wrapped Packet Wipes for On The Go & Public Bathrooms - Wash & Cleaner For Your Menstrual Cups & Discs (1 Pack of 20)**Pixie Cup**$12.97**4.8★1,502 rev](https://www.amazon.com/dp/B01IB2P8JG) [3**Vagisil Anti-Itch Medicated Feminine Intimate Wipes for Women Maximum Strength Gynecologist Tested 12 Wipes (Pack of 3)**Vagisil**$12.85**4.7★4,797 rev](https://www.amazon.com/dp/B085WGMWHR) [4**Vagisil Anti-Itch Medicated Feminine Intimate Wipes for Women Maximum Strength Gynecologist Tested 12 Wipes (Pack of 1)**Vagisil**$4.61**4.7★7,684 rev](https://www.amazon.com/dp/B000GGM1CI) [5**The Honey Pot Company - Anti-Itch Soothing Feminine Wipes - At Home or On the Go Medicated for Temporary Relief of Itching and Discomfort - Maximum Strength - 30 ct.**The Honey Pot Company**$12.86**4.6★699 rev](https://www.amazon.com/dp/B0BYPLPV5P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pixie Feminine Wipes Naturally Scented Rosewater + White Tea Flushable Biodegradable & pH Balanced Individually Wrapped Wipes for On The Go Cleaner for Menstrual Cups & Discs (10 Count)**Pixie Cup**$8.32**65 rev8mo ago](https://www.amazon.com/dp/B0G1DN3JXZ) [**Pixie Feminine Wipes Naturally Scented Rosewater + White Tea Flushable Biodegradable & pH Balanced Individually Wrapped Wipes for On The Go Cleaner for Menstrual Cups & Discs (20 Count)**Pixie Cup**$13.16**65 rev8mo ago](https://www.amazon.com/dp/B0G16TP6NR) [**Pixie Feminine Wipes - Flushable Biodegradable & Ph Balanced - Individually Wrapped Packet Wipes for On The Go & Public Bathrooms - Wash & Cleaner For Your Menstrual Cups & Discs (1 Pack of 10)**Pixie Cup**$7.71**1,502 rev1y ago](https://www.amazon.com/dp/B0F99YS799) [**Pixie Feminine Wipes - Flushable Biodegradable & Ph Balanced - Individually Wrapped Packet Wipes for On The Go & Public Bathrooms - Wash & Cleaner For Your Menstrual Cups & Discs (2 Packs of 20)**Pixie Cup**$20.67**1,502 rev1y ago](https://www.amazon.com/dp/B0F5Y4RK1N) [**Pixie Menstrual Cup Wipes - On The Go Public Bathroom Feminine Wipes - Safe On Period Cups & Menstrual discs - Biodegradable Flushable Ph Balanced (20 Count (2 Pack)**Pixie Cup**$13.12**246 rev1y ago](https://www.amazon.com/dp/B0F3R7K5BK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pixie Feminine Wipes Naturally Scented Rosewater + White Tea Flushable Biodegradable & pH Balanced Individually Wrapped Wipes for On The Go Cleaner for Menstrual Cups & Discs (20 Count)**Pixie Cup**$13.16**4.6★**▲ 206%**](https://www.amazon.com/dp/B0G16TP6NR) [**Pixie Feminine Wipes Naturally Scented Rosewater + White Tea Flushable Biodegradable & pH Balanced Individually Wrapped Wipes for On The Go Cleaner for Menstrual Cups & Discs (10 Count)**Pixie Cup**$8.32**4.6★**▲ 197%**](https://www.amazon.com/dp/B0G1DN3JXZ) [**Pixie Feminine Wipes - Flushable Biodegradable & Ph Balanced - Individually Wrapped Packet Wipes for On The Go & Public Bathrooms - Wash & Cleaner For Your Menstrual Cups & Discs (2 Packs of 20)**Pixie Cup**$20.67**4.8★**▲ 64%**](https://www.amazon.com/dp/B0F5Y4RK1N) [**Pixie Feminine Wipes - Flushable Biodegradable & Ph Balanced - Individually Wrapped Packet Wipes for On The Go & Public Bathrooms - Wash & Cleaner For Your Menstrual Cups & Discs (1 Pack of 10)**Pixie Cup**$7.71**4.8★**▲ 64%**](https://www.amazon.com/dp/B0F99YS799) [**Vagisil Anti-Itch Medicated Feminine Intimate Wipes for Women Maximum Strength Gynecologist Tested 12 Wipes (Pack of 3)**Vagisil**$12.85**4.7★**▲ 56%**](https://www.amazon.com/dp/B085WGMWHR)
**~~View all trending →~~**
## **What buyers say about feminine wipes fsa**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Great otc product”*
**Ease Of Cleaning**10%
*“it does a good clean job”*
**Smell**10%
*“Light fragrance”*
**Freshness**7%
*“Keep you fresh”*
**Allergies**6%
*“No irritation”*
**Efficiency**6%
*“Wipes work well”*
**Itch Relief**5%
*“Helps very much with the itch”*
**Ease Of Use**5%
*“very convenient”*
**Value For Money**5%
*“Worth it”*
**Advertised Vs Actual Product**4%
*“Product is as advertised”*
### **What buyers complain about **
**Moist/Dry**12%
*“Makes u dry”*
**Allergies**11%
*“Triggered irritation”*
**Smell**9%
*“scent too strong”*
**Functionality-Overall**7%
*“Didn't do the job”*
**Size-Overall**7%
*“Didn't meet my expectation as to the size”*
**Value For Money**4%
*“SO overpriced”*
**Product Condition**3%
*“Second of all, I opened a packet and it was 40% dried up, not sure how old this is, etc.,”*
**Sensitivity-Overall**3%
*“burning sensation shortly after wiping”*
**Ease Of Cleaning**2%
*“Not a good wipe at all”*
**Skin Health**2%
*“Bad for area”*
### **Top return reasons **
**Advertised Vs Actual Product**18%
**Smell**16%
**Size-Overall**11%
**Functionality-Overall**11%
**Moist/Dry**7%
**Value For Money**7%
**Ingredients-Overall**5%
**Leak-Proof**4%
**Certifications**3%
**Flammable**3%
## **Common questions**
- **Is feminine wipes fsa profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the feminine wipes fsa niche?**
- 9 brands and 42 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in feminine wipes fsa?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Smell. The return rate is 0.1%.
- **What does it cost to enter the feminine wipes fsa niche?**
- Listings span $1.94–$20.67; the average listing price is $9.34 (sweet spot $15–$100). The average incumbent carries 5,790 reviews — the moat a new listing must climb.
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