---
title: "Trend — feminine wash - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/feminine-wash/trend"
last_updated: "2026-08-11T14:30:03.605Z"
locale: en
meta:
  description: "Niche score 60/100 · $3.6M/yr market · 6.1M searches/yr · $10.54 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $3.6M/yr market · 6.1M searches/yr · $10.54 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — feminine wash - Flapen"
---

# **feminine wash**

**Launch it**

A $3.6M/yr market growing +13.2% this quarter with returns at 0.2% — clears our launch bar.

Market size 96Growth 42Conversion 63Competition 65Returns 99Price range 56Avg price 38Brand share 35Review moat 18Quality gap 38

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$3.6M**

$3.6M/yr · 6.1M searches

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.23–$28.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+13.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$10.54**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****16,272.27**

avg incumbent reviews — the moat a new listing must climb

## Trend