---
title: "Products — fecal occult blood test kit at home - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fecal-occult-blood-test-kit-at-home/products"
last_updated: "2026-08-11T16:14:07.686Z"
locale: en
meta:
  description: "Niche score 52/100 · $105K/yr market · 46K searches/yr · $18.46 avg price. Soft demand (-18.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $105K/yr market · 46K searches/yr · $18.46 avg price. Soft demand (-18.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — fecal occult blood test kit at home - Flapen"
---

# **fecal occult blood test kit at home**

**Worth a look**

Shows searches that convert (12.4% search→purchase), but soft demand (-18.2% this quarter) keeps it on the watch list.

Market size 26Growth 16Conversion 95Competition 22Returns 94Price range 70Avg price 84Brand share 27Review moat 89Quality gap 86

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****222.09**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$18.46**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$9.36–$28.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$105K**

$105K/yr · 46K searches

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-18.2%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Products