---
title: "Fall Wrapping Paper — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fall-wrapping-paper"
last_updated: "2026-08-10T19:24:55.168Z"
locale: en
meta:
description: "Niche score 49/100 · $16K/yr market · 91K searches/yr · $9.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $16K/yr market · 91K searches/yr · $9.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fall Wrapping Paper — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **fall wrapping paper**
**Skip it**
A small market ($16K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 82Conversion 22Competition 80Returns 87Price range 6Avg price 31Brand share 49Review moat 87Quality gap 18
**Review moat**
**Great****251.92**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+77.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.73**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$5.61–$15.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$16K**
$16K/yr · 91K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, fall wrapping paper is a $16K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fall wrapping paper market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$49K–$58K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,764**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **46%**
- **Out of stock**
- **35.4%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **282 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 89%
**Open market**
**19%**
- WRAPAHOLIC33% - RUSPEPA21% - Titiweet7% - LeZakaa7% - LaVenty6% - Boerni5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +77.6% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 44.8×
[**Open Trend **](https://flapen.com/research/us/health-household/fall-wrapping-paper/trend)
## **Top fall wrapping paper search terms**
- **fall wrapping paper**38K/yr+139.0%1.0% conv. - **thanksgiving wrapping paper**22K/yr+47.2%1.2% conv. - **autumn wrapping paper**7K/yr+62.2%0.5% conv. - **fall wrapping paper roll**10K/yr+64.3%0.2% conv. - **thanksgiving wrapping paper roll**5K/yr+13.9%0.5% conv. - **pumpkin wrapping paper**8K/yr+80.5%3.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/fall-wrapping-paper/search-terms)
## **Top fall wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3114%$6226%$9328%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Titiweet Pumpkin & Sunflower Gift Wrap 17 x 16.4ft Autumn Floral Wrapping Paper for Thanksgiving Fall Decor**Titiweet**$7.94**4.8★65 rev](https://www.amazon.com/dp/B0FDQY8227) [2**RUSPEPA Fall Wrapping Paper Sheets Autumn Pumpkin Sunflower Leaves and Plaid Design Gift Wrap Paper for Thanksgiving Birthday Harvest Gifts 6 Folded Sheets 19.68 X 27.5 Inch**RUSPEPA**$6.93**4.9★16 rev](https://www.amazon.com/dp/B0F624VVY4) [3**LaVenty Fall Wrapping Paper Autumn Sunflower Maple Leaves Animal Wrap Paper Bulk Woodland Fox Hedgehog Art Craft Paper for Thanksgiving Birthday Gift Packing**LaVenty**$9.53**5.0★2 rev](https://www.amazon.com/dp/B0FM88GVXP) [4**Thanksgiving Wrapping Paper 6 Designs Maple Leaf Acorn Mushroom Plaid Print Autumn Gift Wrap Papers Folded Flat Fall Harvest Theme Thankful Art Paper for Thanksgiving Day Holiday Party DIY Crafts**Boerni**$9.41**0.0★0 rev](https://www.amazon.com/dp/B0FPLV4L6X) [5**RUSPEPA Fall Wrapping Paper Roll Mini Roll Watercolor Pumpkin Autumn Leaf and Mushroom Design Autumn Kraft Gift Wrap Paper for Thanksgiving Fall Party Harvest 17 Inches x 16.4 Feet**RUSPEPA**$10.58**4.8★1,118 rev](https://www.amazon.com/dp/B0FDQ442PR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RUSPEPA Kraft Fall Wrapping Paper Roll Mini Roll Vintage Newspaper Welcome Autumn Design with Leaves Pumpkins & Harvest Theme Kraft Gift Wrap for Thanksgiving Autumn Party 17 Inches x 16.4 Feet**RUSPEPA**$9.90**103 rev3mo ago](https://www.amazon.com/dp/B0GWZ92ZZJ) [**RUSPEPA Reversible Fall Wrapping Paper Roll Mini Roll Pumpkin Sunflower Harvest Pattern and Orange Gingham Plaid Double-Sided Gift Wrap for Thanksgiving Autumn Party Gifts 17 Inches x 16.4 Feet**RUSPEPA**$9.90**84 rev4mo ago](https://www.amazon.com/dp/B0GS1WFVJ7) [**Thanksgiving Wrapping Paper 6 Designs Maple Leaf Acorn Mushroom Plaid Print Autumn Gift Wrap Papers Folded Flat Fall Harvest Theme Thankful Art Paper for Thanksgiving Day Holiday Party DIY Crafts**Boerni**$9.41**0 rev10mo ago](https://www.amazon.com/dp/B0FPLV4L6X) [**LaVenty Fall Wrapping Paper Autumn Sunflower Maple Leaves Animal Wrap Paper Bulk Woodland Fox Hedgehog Art Craft Paper for Thanksgiving Birthday Gift Packing**LaVenty**$9.53**2 rev11mo ago](https://www.amazon.com/dp/B0FM88GVXP) [**WRAPAHOLIC Pumpkin Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Pumpkin and Pink Coquette Ribbon Bow Wrapping Paper for Autumn Thanksgiving Halloween Women Girls Birthday**WRAPAHOLIC**$9.48**94 rev11mo ago](https://www.amazon.com/dp/B0FKH53RKX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUSPEPA Kraft Fall Wrapping Paper Roll Mini Roll Vintage Newspaper Welcome Autumn Design with Leaves Pumpkins & Harvest Theme Kraft Gift Wrap for Thanksgiving Autumn Party 17 Inches x 16.4 Feet**RUSPEPA**$9.90**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0GWZ92ZZJ) [**RUSPEPA Reversible Fall Wrapping Paper Roll Mini Roll Pumpkin Sunflower Harvest Pattern and Orange Gingham Plaid Double-Sided Gift Wrap for Thanksgiving Autumn Party Gifts 17 Inches x 16.4 Feet**RUSPEPA**$9.90**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0GS1WFVJ7) [**MAYPLUSS Kraft Sunflowers Gift Wrapping Paper - Vintage Elegant Sunflowers Floral Gift Wrap Paper for Women Birthday Christmas Baby Shower Mothers Day Thanksgiving Holiday - 17 Inches X 16.5 Feet**MAYPLUSS**$9.65**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0F99LRVQ6) [**Thanksgiving Wrapping Paper 6 Designs Maple Leaf Acorn Mushroom Plaid Print Autumn Gift Wrap Papers Folded Flat Fall Harvest Theme Thankful Art Paper for Thanksgiving Day Holiday Party DIY Crafts**Boerni**$9.41**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0FPLV4L6X) [**Burymento Reversible Halloween Wrapping Paper Pumpkin Witch Hat and Polka Dot Design Suitable for Halloween Christmas Nightmare Holidays Parties Mini Rolls (17 Inches X 32.8 Feet)**Burymento**$9.56**4.7★**▲ 444%**](https://www.amazon.com/dp/B0F5W3XFBB)
**~~View all trending →~~**
## **What buyers say about fall wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**42%
*“Good Quality”*
**Thickness**11%
*“This is the best wrapping paper of all times because of how thick it is”*
**Color**10%
*“I felt the colors were accurate to the photos”*
**Gifting Purpose**9%
*“Very pretty Great gifts”*
**Strength**8%
*“Not flimsy”*
**Value For Money**5%
*“Not cheap”*
**Design-Overall**5%
*“The design is lovely with the different colored flowers just beautiful”*
**Durability**3%
*“Durable”*
**Weight Heavy**1%
*“Has a nice weight to it”*
**Weight Light**1%
*“Very pretty and a nice weight”*
### **What buyers complain about **
**Size-Overall**67%
*“The size was very off from what I needed”*
**Ease Of Use**8%
*“Just a roll I found hard to use”*
**Gifting Purpose**3%
*“Couldn't use it for big gifts”*
**Value For Money**3%
*“What a waste of money”*
**Thickness**2%
*“Its thicker than a lot of wrapping paper”*
### **Top return reasons **
**Size-Overall**78%
**Advertised Vs Actual Product**11%
**Value For Money**6%
**Color**3%
**Quality-Overall**1%
**Design-Overall**0%
**Durability**0%
**Display-Overall**0%
**Weight Heavy**0%
**Thin**0%
## **Common questions**
- **Is fall wrapping paper profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 26 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +77.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the fall wrapping paper niche?**
- 13 brands and 14 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in fall wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Gifting Purpose. The return rate is 1.4%.
- **When does demand for fall wrapping paper peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 44.8× the quietest.
- **What does it cost to enter the fall wrapping paper niche?**
- Listings span $5.61–$15.59; the average listing price is $9.73 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.
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