---
title: "Trend — fake cigarettes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fake-cigarettes/trend"
last_updated: "2026-08-11T21:43:23.908Z"
locale: en
meta:
  description: "Niche score 53/100 · $538K/yr market · 658K searches/yr · $13.89 avg price. Soft demand (-13.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $538K/yr market · 658K searches/yr · $13.89 avg price. Soft demand (-13.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — fake cigarettes - Flapen"
---

# **fake cigarettes**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but soft demand (-13.6% this quarter) keeps it on the watch list.

Market size 61Growth 18Conversion 66Competition 21Returns 87Price range 62Avg price 66Brand share 31Review moat 76Quality gap 96

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****471.5**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.89**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.14–$30.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$538K**

$538K/yr · 658K searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-13.6%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Trend