---
title: "Fairywill Toothbrush Heads — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fairywill-toothbrush-heads"
last_updated: "2026-08-08T21:52:35.360Z"
locale: en
meta:
description: "Niche score 33/100 · $41K/yr market · 36K searches/yr · $8.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $41K/yr market · 36K searches/yr · $8.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fairywill Toothbrush Heads — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **fairywill toothbrush heads**
**Skip it**
Prices mostly outside the sweet spot ($7.53–$9.82) — this niche doesn't clear our bar today.
Market size 10Growth 18Conversion 96Competition 16Returns 65Price range 0Avg price 23Brand share 21Review moat 43Quality gap 48
**Conversion**
**Incredible****13.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,167.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-13.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$41K**
$41K/yr · 36K searches
**Price range**
**Bad****$7.53–$9.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, fairywill toothbrush heads is a $41K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fairywill toothbrush heads market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$42K–$50K**
- units × avg price
- **Conversion rate**
- **13.6%**
- **Avg BSR**
- **#445**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **236 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**5%**
- HOFAM37% - teeteck24% - Cseece17% - Relax Artist11% - BUKURII3% - YUNCHI3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.
2K2KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/fairywill-toothbrush-heads/trend)
## **Top fairywill toothbrush heads search terms**
- **fairywill toothbrush heads**30K/yr-14.6%13.1% conv. - **fairywill electric toothbrush heads**4K/yr-13.4%11.1% conv. - **fairy will replacement brush heads**2K/yr+11.6%15.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/fairywill-toothbrush-heads/search-terms)
## **Top fairywill toothbrush heads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toothbrush Heads for FairyWill Replacement Brush Heads for Fairy Will Electric Toothbrush Replacement Heads for Fairywill FW-507/508/551/515/917/959 FW-D1/D3/D7/D8**HOFAM**$9.82**4.6★1,102 rev](https://www.amazon.com/dp/B0BHL45Z58) [2**10 Pack Toothbrush Replacement Heads Compatible with Fairywill FW-507/508/515/551/917/959/2011 FW-D1/FW-D3/FW-D7/FW-D8 Most SG Series HP126A TB-5 Medium Soft Bristles Brush**Cseece**$7.94**4.4★547 rev](https://www.amazon.com/dp/B09L47M4XV) [3**Relax Artist Toothbrush Heads for Fairywill Replacement Brush Heads for Fairy Will FW-507/508/551/515/917/959/2011 for FairyWill FW-D1/D3/D7/D8 6-Pack**Relax Artist**$7.59**4.3★109 rev](https://www.amazon.com/dp/B0FG2LB5WH) [4**5 Pack Electric Toothbrush Replacement Heads Compatible with Fairywill Toothbrush Heads Compatible with FW-507/508/551/515/917/959/2011 FW-D1/D3/D7/D8**teeteck**$7.58**4.5★6,533 rev](https://www.amazon.com/dp/B07BF7WW7W) [5**10pc Toothbrush Heads Compatible with Fairywill D7/D8/FW507/508 551/917/959/D1/D3 (Black)**teeteck**$9.80**4.6★3,966 rev](https://www.amazon.com/dp/B0FG2GJY8S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BUKURII Replacement Heads for Fairywill P11 Electric Toothbrush 8Pcs Black**BUKURII**$9.05**25 rev10mo ago](https://www.amazon.com/dp/B0FNRJBKKV) [**Relax Artist Toothbrush Heads for Fairywill Replacement Brush Heads for Fairy Will FW-507/508/551/515/917/959/2011 for FairyWill FW-D1/D3/D7/D8 6-Pack**Relax Artist**$7.59**109 rev12mo ago](https://www.amazon.com/dp/B0FG2LB5WH) [**10pc Toothbrush Heads Compatible with Fairywill D7/D8/FW507/508 551/917/959/D1/D3 (Black)**teeteck**$9.80**3,966 rev1y ago](https://www.amazon.com/dp/B0FG2GJY8S) [**Senyum Toothbrush Replacement Heads for Fairywill Replacement Brush Heads for Fairy Will Electric Toothbrush Head for FW-507/508/551/515/917/959 FW-D1/D3/D7/D8 10 Pack**Senyum**$9.63**695 rev3y ago](https://www.amazon.com/dp/B0BWMYJ7DT) [**10 Pack Toothbrush Replacement Heads Compatible with Fairywill FW-507/508/515/551/917/959/2011 FW-D1/FW-D3/FW-D7/FW-D8 Most SG Series HP126A TB-5 Medium Soft Bristles Brush**Cseece**$7.94**547 rev3y ago](https://www.amazon.com/dp/B09L47M4XV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toothbrush Replacement Heads Compatible with Fairywill FW-D1/D3/D7/D8/507/508/551/917/959 Gloridea Sboly WOVIDA YUNCHI Y1 Sonic Electric Toothbrushes 5 Pack - Black**YUNCHI**$7.72**4.5★**▲ 124%**](https://www.amazon.com/dp/B07MX5C9LK) [**5pc Toothbrush Heads Compatible with Fairywill D7/D8/FW507/508 551/917/959/D1/D3 (5pcs-White)**teeteck**$7.71**4.6★**▲ 85%**](https://www.amazon.com/dp/B088P2WXZ7) [**teeteck 5 Pack Electric Toothbrush Replacement Heads Compatible with FairywillToothbrush Heads Compatible with FW-507/508/551/515/917/959/2011 FW-D1/D3/D7/D8**teeteck**$7.53**4.4★**▲ 33%**](https://www.amazon.com/dp/B07D7D2YBL) [**10 Pack Toothbrush Replacement Heads Compatible with Fairywill FW-507/508/515/551/917/959/2011 FW-D1/FW-D3/FW-D7/FW-D8 Most SG Series HP126A TB-5 Medium Soft Bristles Brush**Cseece**$7.94**4.4★**▲ 23%**](https://www.amazon.com/dp/B09L47M4XV) [**Toothbrush Heads for FairyWill Replacement Brush Heads for Fairy Will Electric Toothbrush Replacement Heads for Fairywill FW-507/508/551/515/917/959 FW-D1/D3/D7/D8**HOFAM**$9.82**4.6★**▲ 10%**](https://www.amazon.com/dp/B0BHL45Z58)
**~~View all trending →~~**
## **What buyers say about fairywill toothbrush heads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**37%
*“Fits perfectly”*
**Value For Money**22%
*“Good price for the amount you get”*
**Advertised Vs Actual Product**15%
*“Does the Job”*
**Ease Of Use**15%
*“Easy to use”*
**Quality-Overall**8%
*“Good product”*
**Durability**3%
*“Durable”*
**Soft Feel**2%
*“He said the bristles are soft and comfortable”*
### **What buyers complain about **
**Size-Overall**73%
*“The heads dont fit tight on my fairywill electric toothbrushs”*
**Compatibility-Overall**14%
*“doesn't fit fairywill p11”*
**Durability**9%
*“Dont last as long as I think they should”*
**Functionality-Overall**5%
*“these dont work as I was expecting”*
### **Top return reasons **
**Size-Overall**76%
**Compatibility-Overall**14%
**Functionality-Overall**3%
**Advertised Vs Actual Product**3%
**Add-Ons/Attachments**1%
**Value For Money**0%
**Brush Quality**0%
**Shape/Style**0%
**Soft Feel**0%
**Charging**0%
## **Common questions**
- **Is fairywill toothbrush heads profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (33/100).
- **How competitive is the fairywill toothbrush heads niche?**
- 8 brands and 10 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in fairywill toothbrush heads?**
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Durability. The return rate is 2.4%.
- **When does demand for fairywill toothbrush heads peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the fairywill toothbrush heads niche?**
- Listings span $7.53–$9.82; the average listing price is $8.33 (sweet spot $15–$100). The average incumbent carries 2,168 reviews — the moat a new listing must climb.
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