---
title: "Trend — fabric softener - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fabric-softener/trend"
last_updated: "2026-08-11T21:42:42.889Z"
locale: en
meta:
  description: "Niche score 52/100 · $11.4M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $11.4M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — fabric softener - Flapen"
---

# **fabric softener**

**Worth a look**

Shows a $11.4M/yr market, but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 100Growth 25Conversion 97Competition 52Returns 99Price range 26Avg price 37Brand share 6Review moat 17Quality gap 16

**Market size**

**Incredible****$11.4M**

$11.4M/yr · 7.4M searches

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.49**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.39–$18.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-0.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****18,340.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Trend