---
title: "Eye Ointment for Dry Eyes At Night — $862K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/eye-ointment-for-dry-eyes-at-night"
last_updated: "2026-08-11T13:30:13.589Z"
locale: en
meta:
description: "Niche score 48/100 · $862K/yr market · 328K searches/yr · $17.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $862K/yr market · 328K searches/yr · $17.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eye Ointment for Dry Eyes At Night — $862K/yr Amazon US Niche (2026) - Flapen"
---
# **eye ointment for dry eyes at night**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 75Growth 20Conversion 97Competition 3Returns 100Price range 72Avg price 82Brand share 0Review moat 24Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.90**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$862K**
$862K/yr · 328K searches
**Price range**
**Good****$9.31–$29.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,196**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eye ointment for dry eyes at night is a $862K/yr Amazon United States market (328K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye ointment for dry eyes at night market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$537K–$716K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#243**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **115 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**113**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Refresh64% - Refresh P.M19% - Systane10% - Soothe7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/eye-ointment-for-dry-eyes-at-night/trend)
## **Top eye ointment for dry eyes at night search terms**
- **refresh pm**140K/yr-4.3%12.8% conv. - **refresh pm ointment**59K/yr-14.9%16.1% conv. - **refresh pm nighttime lubricant eye ointment**44K/yr-21.6%17.1% conv. - **refresh pm lubricant eye ointment**8K/yr+87.1%16.5% conv. - **refresh pm eye drops**9K/yr+9.8%8.4% conv. - **refresh nighttime eye ointment**8K/yr-16.4%12.9% conv. - **refresh pm eye ointment**11K/yr-28.7%14.5% conv. - **refresh eye ointment**8K/yr-33.6%13.4% conv. - **refresh ointment nighttime**4K/yr-12.2%16.8% conv. - **refresh p.m. lubricant eye ointment**5K/yr+15.6%15.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/eye-ointment-for-dry-eyes-at-night/search-terms)
## **Top eye ointment for dry eyes at night products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$129K30%$259K45%$388K60%$517K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary**Refresh**$11.65**4.5★8,935 rev](https://www.amazon.com/dp/B000052XC0) [2**Allergan Refresh P.M Lubricant Eye Ointment 0.12 Ounce (Pack of 2)**Refresh P.M**$28.74**4.6★664 rev](https://www.amazon.com/dp/B01K82JLEU) [3**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**4.5★5,470 rev](https://www.amazon.com/dp/B001G0ML14) [4**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**4.5★5,576 rev](https://www.amazon.com/dp/B00WJZAOS2) [5**Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)**Refresh**$29.86**4.2★47 rev](https://www.amazon.com/dp/B01K88WVBE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)**Refresh**$29.86**47 rev6y ago](https://www.amazon.com/dp/B01K88WVBE) [**Allergan Refresh P.M Lubricant Eye Ointment 0.12 Ounce (Pack of 2)**Refresh P.M**$28.74**664 rev9y ago](https://www.amazon.com/dp/B01K82JLEU) [**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**5,470 rev10y ago](https://www.amazon.com/dp/B001G0ML14) [**Refresh Optive Gel Drops Lubricant Eye Gel For Dry Eyes 0.33 Oz Sterile**Refresh**$15.24**10,484 rev10y ago](https://www.amazon.com/dp/B018GXS7WK) [**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**5,576 rev11y ago](https://www.amazon.com/dp/B00WJZAOS2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary**Refresh**$11.65**4.5★**▲ 208%**](https://www.amazon.com/dp/B000052XC0) [**Allergan Refresh P.M Lubricant Eye Ointment 0.12 Ounce (Pack of 2)**Refresh P.M**$28.74**4.6★**▼ 30%**](https://www.amazon.com/dp/B01K82JLEU) [**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**4.5★**▼ 33%**](https://www.amazon.com/dp/B00WJZAOS2) [**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**4.5★**▼ 52%**](https://www.amazon.com/dp/B001G0ML14) [**Refresh Optive Gel Drops Lubricant Eye Gel For Dry Eyes 0.33 Oz Sterile**Refresh**$15.24**4.6★**▼ 56%**](https://www.amazon.com/dp/B018GXS7WK)
**~~View all trending →~~**
## **What buyers say about eye ointment for dry eyes at night**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eye-Hygiene**22%
*“Excellent eye drops”*
**Moist/Dry**17%
*“Helps my dry eyes”*
**Efficiency**7%
*“Gel is effective”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Quality-Overall**5%
*“Good Quality Night Drops”*
**Value For Money**5%
*“very worth it”*
**Lubrication**4%
*“Nice eye lubricant”*
**Ease Of Use**3%
*“Easy to use”*
**Soothing Effect**3%
*“It instantly soothed my eyes”*
**Comfort-Overall**2%
*“Very comforting”*
### **What buyers complain about **
**Moist/Dry**15%
*“less moisturizing”*
**Thickness**10%
*“Too thick in the small tube”*
**Allergies**9%
*“Extremely irritating to eyes”*
**Functionality-Overall**7%
*“Not effective”*
**Visibility**6%
*“It blurred my vision for quite sometime”*
**Value For Money**4%
*“Expensive,”*
**Size-Overall**3%
*“Very small”*
**Ease Of Use**2%
*“Could not use”*
**Eye-Hygiene**2%
*“After talking to my optometrist I found out it's the preservatives that make eye drops feel bad”*
**Pain Relief-Overall**2%
*“The pain was intense”*
### **Top return reasons **
**Product Condition**21%
**Advertised Vs Actual Product**21%
**Value For Money**7%
**Lubrication**7%
**Ingredients-Overall**5%
**Heating**4%
**Contamination**4%
**Sensitivity-Overall**4%
**Certifications**4%
**Leak-Proof**4%
## **Common questions**
- **Is eye ointment for dry eyes at night profitable to sell on Amazon United States?**
- The niche generates $862K/yr across 6 tracked products. 90-day search growth is -10.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the eye ointment for dry eyes at night niche?**
- 4 brands and 113 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eye ointment for dry eyes at night?**
- Top complaints mined from reviews: Moist/Dry, Thickness, Allergies. The return rate is 0.0%.
- **When does demand for eye ointment for dry eyes at night peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the eye ointment for dry eyes at night niche?**
- Listings span $9.31–$29.86; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 5,196 reviews — the moat a new listing must climb.
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