---
title: "Products — expanding floss - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/expanding-floss/products"
last_updated: "2026-08-11T20:50:31.132Z"
locale: en
meta:
  description: "Niche score 62/100 · $5.9M/yr market · 3.2M searches/yr · $13.88 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $5.9M/yr market · 3.2M searches/yr · $13.88 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — expanding floss - Flapen"
---

# **expanding floss**

**Launch it**

A $5.9M/yr market growing +8.8% this quarter with returns at 0.2% — clears our launch bar.

Market size 98Growth 36Conversion 96Competition 45Returns 99Price range 61Avg price 66Brand share 13Review moat 24Quality gap 65

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$5.9M**

$5.9M/yr · 3.2M searches

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.88**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$1.14–$36.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+8.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,696.55**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Products