---
title: "Trend — evening primrose oil - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/evening-primrose-oil/trend"
last_updated: "2026-08-11T19:52:02.547Z"
locale: en
meta:
  description: "Niche score 63/100 · $2.1M/yr market · 1.2M searches/yr · $16.66 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $2.1M/yr market · 1.2M searches/yr · $16.66 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — evening primrose oil - Flapen"
---

# **evening primrose oil**

**Launch it**

A $2.1M/yr market growing +6.6% this quarter with returns at 0.1% — clears our launch bar.

Market size 95Growth 33Conversion 89Competition 40Returns 100Price range 73Avg price 79Brand share 70Review moat 24Quality gap 27

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 1.2M searches

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.66**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.78–$37.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+6.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,626.89**

avg incumbent reviews — the moat a new listing must climb

## Trend