---
title: "Evening Primrose Oil — $2.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/evening-primrose-oil"
last_updated: "2026-08-06T17:48:55.388Z"
locale: en
meta:
description: "Niche score 63/100 · $2.1M/yr market · 1.2M searches/yr · $16.66 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $2.1M/yr market · 1.2M searches/yr · $16.66 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Evening Primrose Oil — $2.1M/yr Amazon US Niche (2026) - Flapen"
---
# **evening primrose oil**
**Launch it**
A $2.1M/yr market growing +6.6% this quarter with returns at 0.1% — clears our launch bar.
Market size 95Growth 33Conversion 89Competition 40Returns 100Price range 73Avg price 79Brand share 70Review moat 24Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.1M**
$2.1M/yr · 1.2M searches
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.66**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.78–$37.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,626.89**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, evening primrose oil is a $2.1M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 63% of demand. Verdict: Launch it — 63/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evening primrose oil market data**
- **Units sold / yr**
- **125K–150K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$2.1M–$2.5M**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**573**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**31%**
- Nature's Bounty31% - Sports Research12% - Nutricost8% - Cliganic7% - Solgar6% - LILIVITE ORGANICS6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.
25K15KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/evening-primrose-oil/trend)
## **Top evening primrose oil search terms**
- **evening primrose oil**491K/yr+14.2%10.7% conv. - **evening primrose oil for women**229K/yr-7.5%9.3% conv. - **primrose oil**132K/yr+13.7%8.5% conv. - **evening primrose**75K/yr+13.3%7.6% conv. - **evening primrose oil capsules**64K/yr-17.8%8.5% conv. - **primrose oil capsules**55K/yr-16.9%8.0% conv. - **primrose**34K/yr+5.6%3.1% conv. - **primrose oil for pregnancy**27K/yr+4.9%7.3% conv. - **aceite de onagra**20K/yr+4.1%2.0% conv. - **evening primrose oil organic**15K/yr+29.7%8.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/evening-primrose-oil/search-terms)
## **Top evening primrose oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$215K20%$430K30%$645K40%$860K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Bounty Primrose Oil 1000mg Promotes Womens Health Herbal Supplement Gluten Free 60 Rapid release Softgels**Nature's Bounty**$8.23**4.6★9,894 rev](https://www.amazon.com/dp/B000GH0PFM) [2**Sports Research Evening Primrose Supplement from Cold Pressed Oil - Softgels for Womens Health & Skin Health - Gluten Free & Non-GMO GLA - High Potency 1300mg 120 Count**Sports Research**$20.44**4.6★34,557 rev](https://www.amazon.com/dp/B00NH5AK2S) [3**Nutricost Evening Primrose Oil 1 300mg 120 Softgels Cold Pressed**Nutricost**$17.61**4.6★4,747 rev](https://www.amazon.com/dp/B07FPBQ31W) [4**Cliganic Organic Evening Primrose Oil 100% Pure (1oz) - For Hair & Face | Natural Cold Pressed Unrefined (Packaging May Vary)**Cliganic**$9.89**4.7★353 rev](https://www.amazon.com/dp/B0C4JMB5MX) [5**Solgar Evening Primrose Oil 1300 mg 60 Softgels - Promotes Healthy Skin - Nutritional Support for Women - Non-GMO Gluten Free Dairy Free - 60 Servings**Solgar**$11.82**4.7★3,307 rev](https://www.amazon.com/dp/B00014DAAC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LILIVITE Evening Primrose Oil Cold Pressed Unrefined USA Grown 4 fl oz**LILIVITE ORGANICS**$12.61**33 rev7mo ago](https://www.amazon.com/dp/B0GCV2LF99) [**Mountain Meadow Herbs Evening Primrose Oil 1 000mg Omega-6 Fatty Acids for Womens Health Supports Clear Skin & Hormonal Balance Gluten-Free Easy-to-Take Softgels (30 Count)**Mountain Meadow Herbs**$14.01**97 rev2y ago](https://www.amazon.com/dp/B07CTXTPD5) [**Cliganic Organic Evening Primrose Oil 100% Pure (1oz) - For Hair & Face | Natural Cold Pressed Unrefined (Packaging May Vary)**Cliganic**$9.89**353 rev3y ago](https://www.amazon.com/dp/B0C4JMB5MX) [**PURA DOR Organic Evening Primrose Oil 100% Pure Cold Pressed w/Essential Fatty Acids & Antioxidant Rich - Moisturizes Rejuvenates Renews & Restores - Skin Hair & Face 4 Oz Ayurvedic Skin Care**PURA D'OR**$14.19**863 rev6y ago](https://www.amazon.com/dp/B0892PK526) [**OmniBiotics Organic Evening Primrose Oil for Women Clinical Strength 1500mg per Capsule 10% GLA Cold-Pressed Non-GMO Hormone Balance for Women 120 Vegan Softgel Capsules**OmniBiotics**$37.64**2,023 rev6y ago](https://www.amazon.com/dp/B07YF3TQ2K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LILIVITE Evening Primrose Oil Cold Pressed Unrefined USA Grown 4 fl oz**LILIVITE ORGANICS**$12.61**4.3★**▲ 103%**](https://www.amazon.com/dp/B0GCV2LF99) [**Cliganic Organic Evening Primrose Oil 100% Pure (1oz) - For Hair & Face | Natural Cold Pressed Unrefined (Packaging May Vary)**Cliganic**$9.89**4.7★**▲ 79%**](https://www.amazon.com/dp/B0C4JMB5MX) [**PURA DOR Organic Evening Primrose Oil 100% Pure Cold Pressed w/Essential Fatty Acids & Antioxidant Rich - Moisturizes Rejuvenates Renews & Restores - Skin Hair & Face 4 Oz Ayurvedic Skin Care**PURA D'OR**$14.19**4.5★**▲ 68%**](https://www.amazon.com/dp/B0892PK526) [**MASON NATURAL Evening Primrose Oil 1000 mg Hormonal Balance & Skin Support for Women Rich in Omega 6 GLA & LA PMS & Menopause Relief Supplement 60 Softgels**MASON NATURAL**$6.78**4.6★**▲ 47%**](https://www.amazon.com/dp/B00BJ6F3Z6) [**Sports Research Evening Primrose Oil (500mg) Cold-Pressed with No fillers or Artificial Ingredients Non-GMO Tested - Gluten & Soy Free (240 Liquid Softgels)**Sports Research**$21.55**4.6★**▲ 24%**](https://www.amazon.com/dp/B07DWFXD7X)
**~~View all trending →~~**
## **What buyers say about evening primrose oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality”*
**Menstrual Issues**8%
*“Great for menopause. Hot flashes, etc”*
**Value For Money**6%
*“I think the brand is great and affordable”*
**Vitamin**5%
*“Good supplement from a,great brand”*
**Hormonal Balance**5%
*“The hormonal acne has gone down quite a bit so I am definitely gonna keep this in my rotation”*
**Smell**4%
*“almost fragrance-free”*
**Efficiency**4%
*“Works Great”*
**Ease Of Chewing/Swallowing**4%
*“I never have issues swallowing pills”*
**Oily/Greasy**3%
*“without any greasy residue”*
**Absorbency**3%
*“Absorbs well”*
### **What buyers complain about **
**Smell**9%
*“Has no scent at all”*
**Size-Overall**7%
*“Capsules are too large”*
**Value For Money**6%
*“it usually costs more”*
**Functionality-Overall**6%
*“Didnt work for me”*
**Taste-Overall**5%
*“No taste-large”*
**Ease Of Chewing/Swallowing**5%
*“hurt my throat swallowing them”*
**Side Effects**4%
*“I took these and it gave me a massive headache, blood vision, loss of peripheral vision and really freaked me out really badly”*
**Dosage**4%
*“This one was a waste of my money no mater how many I took in a day it did not work”*
**Quality-Overall**3%
*“not good quality”*
**Durability**3%
*“After a week of taking it I started breaking out every where my face my body”*
### **Top return reasons **
**Smell**23%
**Advertised Vs Actual Product**19%
**Oily/Greasy**18%
**Leak-Proof**14%
**Functionality-Overall**6%
**Product Condition**4%
**Defective Material/Parts**3%
**Material Quality**3%
**Size-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is evening primrose oil profitable to sell on Amazon United States?**
- The niche generates $2.1M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Launch it (63/100).
- **How competitive is the evening primrose oil niche?**
- 16 brands and 573 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in evening primrose oil?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for evening primrose oil peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the evening primrose oil niche?**
- Listings span $6.78–$37.64; the average listing price is $16.66 (sweet spot $15–$100). The average incumbent carries 5,627 reviews — the moat a new listing must climb.
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