---
title: "Eufy Scale — $6.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/eufy-scale"
last_updated: "2026-08-11T16:44:02.839Z"
locale: en
meta:
description: "Niche score 48/100 · $6.0M/yr market · 695K searches/yr · $144.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $6.0M/yr market · 695K searches/yr · $144.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eufy Scale — $6.0M/yr Amazon US Niche (2026) - Flapen"
---
# **eufy scale**
**Skip it**
A deep review moat (40,253 avg reviews) — this niche doesn't clear our bar today.
Market size 98Growth 45Conversion 67Competition 24Returns 35Price range 17Avg price 60Brand share 6Review moat 5Quality gap 77
**Market size**
**Incredible****$6.0M**
$6.0M/yr · 695K searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$144.69**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+15.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$27.17–$448.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****40,252.83**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, eufy scale is a $6.0M/yr Amazon United States market (695K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eufy scale market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$5.8M–$7.2M**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Withings57% - WYZE SCALE18% - WYZE12% - Etekcity5% - RENPHO5% - WyzeCam2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — +15.8% search growth over the last 90 days.
25K15KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/eufy-scale/trend)
## **Top eufy scale search terms**
- **withings body smart scale**207K/yr+37.6%6.0% conv. - **withings scale**107K/yr+14.0%3.6% conv. - **wyze scale**111K/yr-7.3%6.7% conv. - **wyze scale x**58K/yr+32.6%8.1% conv. - **eufy scale**37K/yr-5.2%1.0% conv. - **eufy smart scale p2 pro**25K/yr-3.9%1.2% conv. - **withings body smart**20K/yr+62.3%6.0% conv. - **wyze smart scale**17K/yr+41.9%5.7% conv. - **eufy smart scale**28K/yr-18.3%1.3% conv. - **wyze scale ultra**26K/yr-34.4%6.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/eufy-scale/search-terms)
## **Top eufy scale products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$603K20%$1.2M30%$1.8M40%$2.4M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WITHINGS Body Smart - Accurate Scale for Body Weight and Fat Percentage Body Composition Wi-Fi and Bluetooth Weight Scale Baby Weight Scale Smart Scale Apple Health Compatible Bathroom Scale**Withings**$108.57**4.3★39,535 rev](https://www.amazon.com/dp/B0C3JNJPZ7) [2**Wyze Scale Ultra Smart Scale with 4.3 Color Display Digital Bathroom Scale for Body Weight BMI Muscle Mass Composition Wi-Fi & Bluetooth Body Fat Scale with Heart Rate 400 lbs (Black)**WYZE SCALE**$48.19**4.6★25,739 rev](https://www.amazon.com/dp/B0DHTYQ4KJ) [3**Wyze Smart Scale X - Digital Bathroom Scale for Body Weight BMI Body Fat Muscle Mass Heart Rate Monitor | Sync with Health Apps | for People Baby & Pet 400 lbs (Black)**WYZE**$38.08**4.4★1,327 rev](https://www.amazon.com/dp/B09XMXMGMK) [4**Wyze Smart Scale Ultra BodyScan with Handle Wi-Fi & Bluetooth Body Composition Scale for Weight BMI Body Fat Muscle Mass and Segmental Measurement 400 lbs Black**WYZE SCALE**$113.31**4.3★390 rev](https://www.amazon.com/dp/B0FS764RQ4) [5**Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black**Etekcity**$72.64**4.7★348,509 rev](https://www.amazon.com/dp/B09HCJD6H1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue**RENPHO**$191.12**10,100 rev9mo ago](https://www.amazon.com/dp/B0FJFL8KP4) [**Wyze Smart Scale Ultra BodyScan with Handle Wi-Fi & Bluetooth Body Composition Scale for Weight BMI Body Fat Muscle Mass and Segmental Measurement 400 lbs Black**WYZE SCALE**$113.31**390 rev1y ago](https://www.amazon.com/dp/B0FS764RQ4) [**Wyze Scale Ultra Smart Scale with 4.3 Color Display Digital Bathroom Scale for Body Weight BMI Muscle Mass Composition Wi-Fi & Bluetooth Body Fat Scale with Heart Rate 400 lbs (Black)**WYZE SCALE**$48.19**25,739 rev1y ago](https://www.amazon.com/dp/B0DHTYQ4KJ) [**WITHINGS Body Scan - Smart Scale with Segmental Body Composition Analysis Weighing Scales Body Weight & Vascular Age Visceral Fat Heart Rate iOS/Android Black**Withings**$341.65**8,902 rev2y ago](https://www.amazon.com/dp/B0CZTL6Q5G) [**WITHINGS Body Scan - Connected WiFi Scale to Improve Your Health BIA Personal Scale Body Composition Analysis Body Fat Muscle Mass Water Percentage**Withings**$448.63**772 rev2y ago](https://www.amazon.com/dp/B0C5JP7HN7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WITHINGS Body Scan - Smart Scale with Segmental Body Composition Analysis Weighing Scales Body Weight & Vascular Age Visceral Fat Heart Rate iOS/Android Black**Withings**$341.65**4.2★**▲ 224%**](https://www.amazon.com/dp/B0CZTL6Q5G) [**RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue**RENPHO**$191.12**4.5★**▲ 82%**](https://www.amazon.com/dp/B0FJFL8KP4) [**Wyze Smart Scale Ultra BodyScan with Handle Wi-Fi & Bluetooth Body Composition Scale for Weight BMI Body Fat Muscle Mass and Segmental Measurement 400 lbs Black**WYZE SCALE**$113.31**4.3★**▲ 20%**](https://www.amazon.com/dp/B0FS764RQ4) [**WITHINGS Body Smart - Accurate Scale for Body Weight and Fat Percentage Body Composition Wi-Fi and Bluetooth Weight Scale Baby Weight Scale Smart Scale Apple Health Compatible Bathroom Scale**Withings**$108.57**4.3★**▲ 12%**](https://www.amazon.com/dp/B0C3JNJPZ7) [**Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black**Etekcity**$72.64**4.7★**▲ 11%**](https://www.amazon.com/dp/B09HCJD6H1)
**~~View all trending →~~**
## **What buyers say about eufy scale**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Easy to use with accurate results”*
**Accuracy-Overall**12%
*“Accurate and easy to use”*
**Health Monitoring**10%
*“Great tool for health goals”*
**Value For Money**9%
*“Well worth it”*
**Quality-Overall**7%
*“Premium quality”*
**Assembly/Installation**7%
*“Setup was quick”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**4%
*“Works perfectly”*
**Connectivity-Overall**4%
*“the connecting is good”*
**Design-Overall**3%
*“appears well built”*
### **What buyers complain about **
**Measurement/Reading Accuracy**21%
*“Was not weighing correctly”*
**Durability**9%
*“It broke really quickly”*
**Value For Money**7%
*“no recommended for the price”*
**Software/Application**7%
*“the app says Error”*
**Functionality-Overall**6%
*“But it just didn't work well for me”*
**Accuracy-Overall**6%
*“therefore gives inaccurate readings”*
**Connectivity-Overall**6%
*“Connection often fails”*
**Ease Of Use**5%
*“Not user friendly”*
**Quality-Overall**4%
*“Poor quality”*
**Advertised Vs Actual Product**3%
*“not as described”*
### **Top return reasons **
**Measurement/Reading Accuracy**29%
**Functionality-Overall**13%
**Value For Money**9%
**Advertised Vs Actual Product**9%
**Connectivity-Overall**9%
**Software/Application**5%
**Accuracy-Overall**4%
**Ease Of Use**2%
**Compatibility-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is eufy scale profitable to sell on Amazon United States?**
- The niche generates $6.0M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the eufy scale niche?**
- 6 brands and 11 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in eufy scale?**
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Value For Money. The return rate is 4.2%.
- **What does it cost to enter the eufy scale niche?**
- Listings span $27.17–$448.63; the average listing price is $144.69 (sweet spot $15–$100). The average incumbent carries 40,253 reviews — the moat a new listing must climb.
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