---
title: "Etekcity Scale — $649K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/etekcity-scale"
last_updated: "2026-08-11T15:01:15.705Z"
locale: en
meta:
description: "Niche score 43/100 · $649K/yr market · 289K searches/yr · $31.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $649K/yr market · 289K searches/yr · $31.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Etekcity Scale — $649K/yr Amazon US Niche (2026) - Flapen"
---
# **etekcity scale**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 66Growth 22Conversion 76Competition 20Returns 80Price range 91Avg price 95Brand share 0Review moat 0Quality gap 24
**Avg price**
**Incredible****$31.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.83–$72.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$649K**
$649K/yr · 289K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****182,434**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, etekcity scale is a $649K/yr Amazon United States market (289K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **etekcity scale market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$629K–$787K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Etekcity98% - MrOwner2%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -5.6% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/etekcity-scale/trend)
## **Top etekcity scale search terms**
- **etekcity smart scale**168K/yr-3.7%8.7% conv. - **etekcity scale**69K/yr-8.8%6.0% conv. - **etekcity**46K/yr-7.2%2.8% conv. - **etekcity scale for body weight**5K/yr-9.4%12.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/etekcity-scale/search-terms)
## **Top etekcity scale products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$65K20%$130K30%$195K40%$260K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Etekcity Smart Food Kitchen Scale with Nutritional Calculator Free App with 19 Nutrients Tracking Calorie Marco Digital grams and ounces for weight loss Premium Stainless Steel 11lb**Etekcity**$37.16**4.6★175,453 rev](https://www.amazon.com/dp/B07FCZSC41) [2**Etekcity Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Weighing Scale with BMI Body Fat Muscle Mass Accurate Bluetooth Home User Health Equipment Sync Apps LED Tempered glass**Etekcity**$20.95**4.7★140,092 rev](https://www.amazon.com/dp/B095YJW56C) [3**Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black**Etekcity**$72.64**4.7★348,509 rev](https://www.amazon.com/dp/B09HCJD6H1) [4**Etekcity Smart Scale for Body Weight Digital Bathroom Weighing Machine Fat Percentage BMI Muscle Accurate Composition Analyzer People Bluetooth Electronic Measurement Tool 400lb**Etekcity**$25.51**4.7★140,092 rev](https://www.amazon.com/dp/B07D7R25JV) [5**Etekcity Upgraded Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Scale with BMI Body Fat Muscle Mass 13 Metrics with a Large Display Support Offline Mode and Apps Connection**Etekcity**$37.59**4.7★140,092 rev](https://www.amazon.com/dp/B0DJX4B216)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MrOwner Smart Food Kitchen Scale with Nutritional Calculator Free App with 19 Nutrients Tracking Calorie Marco Digital Weight Grams and Ounces for Weight Loss Premium Stainless Steel 22lb**MrOwner**$38.91**182 rev1y ago](https://www.amazon.com/dp/B0DR7V2GQ5) [**Etekcity Upgraded Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Scale with BMI Body Fat Muscle Mass 13 Metrics with a Large Display Support Offline Mode and Apps Connection**Etekcity**$37.59**140,092 rev1y ago](https://www.amazon.com/dp/B0DJX4B216) [**Etekcity Scale for Body Weight Digital Bathroom Scales for People Most Accurate to 0.05lb Bright LED Display & Large Clear Numbers Upgraded Quality for the Elderly Safe Home Use 400 lbs**Etekcity**$31.48**14,430 rev3y ago](https://www.amazon.com/dp/B0BLNR85VD) [**Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black**Etekcity**$72.64**348,509 rev4y ago](https://www.amazon.com/dp/B09HCJD6H1) [**Etekcity 22lb Food Kitchen Scale USB Rechargeable IPX6 Waterproof**Etekcity**$29.44**175,453 rev4y ago](https://www.amazon.com/dp/B09HM2TN5Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Etekcity Smart Scale for Body Weight and BMI Bathroom Digital Electronic Weighing Scale for People Bluetooth Free VeSync APP Connection Rounded Corner Accurate to 0.1lb/0.05kg 400 lbs Black**Etekcity**$22.20**4.7★**▲ 83%**](https://www.amazon.com/dp/B09H6JW1SS) [**Etekcity Smart Scale for Body Weight Digital Bathroom Weighing Machine Fat Percentage BMI Muscle Accurate Composition Analyzer People Bluetooth Electronic Measurement Tool 400lb**Etekcity**$25.51**4.7★**▲ 42%**](https://www.amazon.com/dp/B07D7R25JV) [**MrOwner Smart Food Kitchen Scale with Nutritional Calculator Free App with 19 Nutrients Tracking Calorie Marco Digital Weight Grams and Ounces for Weight Loss Premium Stainless Steel 22lb**MrOwner**$38.91**4.1★**— 6%**](https://www.amazon.com/dp/B0DR7V2GQ5) [**Etekcity Food Kitchen Scale Digital Grams and Ounces for Weight Loss Baking Cooking Keto and Meal Prep LCD Display Medium 304 Stainless Steel**Etekcity**$11.83**4.6★**— 5%**](https://www.amazon.com/dp/B0113UZJE2) [**Etekcity 22lb Food Kitchen Scale USB Rechargeable IPX6 Waterproof**Etekcity**$29.44**4.6★**— 4%**](https://www.amazon.com/dp/B09HM2TN5Z)
**~~View all trending →~~**
## **What buyers say about etekcity scale**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“Easy to read”*
**Accuracy-Overall**14%
*“Accuracy is good”*
**Value For Money**11%
*“Great Buy”*
**Quality-Overall**11%
*“The build quality is impressive”*
**Health Monitoring**6%
*“Great way to keep track of your health”*
**Advertised Vs Actual Product**5%
*“As described”*
**Efficiency**4%
*“Works Well”*
**Design-Overall**3%
*“Attractive design”*
**Weight Loss**3%
*“Perfect for my weight loss”*
**Size-Overall**3%
*“Liked the size”*
### **What buyers complain about **
**Measurement/Reading Accuracy**21%
*“Poor accuracy”*
**Durability**12%
*“Didn't last”*
**Accuracy-Overall**8%
*“NOT ACCURATE”*
**Battery Life**5%
*“Always runs out of battery”*
**Functionality-Overall**5%
*“Didn't work for me”*
**Quality-Overall**4%
*“Poor quality control”*
**Size-Overall**4%
*“This scale is so small”*
**Ease Of Use**3%
*“Not user friendly”*
**Connectivity-Overall**3%
*“does not fully connect”*
**Software/Application**3%
*“poor app”*
### **Top return reasons **
**Measurement/Reading Accuracy**25%
**Size-Overall**18%
**Functionality-Overall**13%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Connectivity-Overall**4%
**Accuracy-Overall**3%
**Display-Overall**3%
**Ease Of Use**2%
**Software/Application**2%
## **Common questions**
- **Is etekcity scale profitable to sell on Amazon United States?**
- The niche generates $649K/yr across 11 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the etekcity scale niche?**
- 2 brands and 15 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in etekcity scale?**
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 1.7%.
- **When does demand for etekcity scale peak?**
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the etekcity scale niche?**
- Listings span $11.83–$72.64; the average listing price is $31.47 (sweet spot $15–$100). The average incumbent carries 182,434 reviews — the moat a new listing must climb.
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