---
title: "Search terms — estrogen supplement for women - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/estrogen-supplement-for-women/search-terms"
last_updated: "2026-08-11T13:42:49.150Z"
locale: en
meta:
  description: "Niche score 58/100 · $701K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $701K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — estrogen supplement for women - Flapen"
---

# **estrogen supplement for women**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 25Conversion 30Competition 54Returns 100Price range 85Avg price 95Brand share 60Review moat 24Quality gap 70

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$24.00**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.97–$48.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$701K**

$701K/yr · 1.2M searches

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-0.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,378.48**

avg incumbent reviews — the moat a new listing must climb

## Search terms