---
title: "Trend — espresso to go cups - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/espresso-to-go-cups/trend"
last_updated: "2026-08-11T17:44:52.037Z"
locale: en
meta:
  description: "Niche score 49/100 · $55K/yr market · 62K searches/yr · $20.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $55K/yr market · 62K searches/yr · $20.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — espresso to go cups - Flapen"
---

# **espresso to go cups**

**Skip it**

A small market ($55K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 16Conversion 53Competition 71Returns 60Price range 74Avg price 88Brand share 80Review moat 64Quality gap 32

**Avg price**

**Great****$20.13**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$8.03–$34.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****939.54**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-18.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$55K**

$55K/yr · 62K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend