---
title: "Products — equate protein shakes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/equate-protein-shakes/products"
last_updated: "2026-08-08T22:13:11.435Z"
locale: en
meta:
  description: "Niche score 47/100 · $103K/yr market · 104K searches/yr · $34.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $103K/yr market · 104K searches/yr · $34.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — equate protein shakes - Flapen"
---

# **equate protein shakes**

**Skip it**

A deep review moat (10,607 avg reviews) — this niche doesn't clear our bar today.

Market size 25Growth 51Conversion 36Competition 43Returns 100Price range 59Avg price 95Brand share 37Review moat 21Quality gap 27

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$34.43**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$16.93–$158.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+22.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$103K**

$103K/yr · 104K searches

**Review moat**

**Bad****10,606.95**

avg incumbent reviews — the moat a new listing must climb

## Products