---
title: "Products — enzyme cleaner laundry - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/enzyme-cleaner-laundry/products"
last_updated: "2026-07-21T07:20:16.865Z"
locale: en
meta:
  description: "enzyme cleaner laundry clears our launch bar: a $2.3M/yr market growing +22.6% this quarter with returns at 0.7%. Data updated Jul 2026."
  "og:description": "enzyme cleaner laundry clears our launch bar: a $2.3M/yr market growing +22.6% this quarter with returns at 0.7%. Data updated Jul 2026."
  "og:title": "Products — enzyme cleaner laundry - Flapen"
---

# **enzyme cleaner laundry**

**Launch it**

A $2.3M/yr market growing +22.6% this quarter with returns at 0.7% — clears our launch bar.

Market size 95Growth 52Conversion 87Competition 64Returns 97Price range 95Avg price 95Brand share 0Review moat 35Quality gap 62

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.3M**

$2.3M/yr · 837K searches

**Avg price**

**Incredible****$27.34**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.00–$74.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+22.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,963.54**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand