---
title: "Ensure High Calorie — $25.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ensure-high-calorie"
last_updated: "2026-08-11T13:23:21.165Z"
locale: en
meta:
description: "Niche score 61/100 · $25.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $25.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ensure High Calorie — $25.0M/yr Amazon US Niche (2026) - Flapen"
---
# **ensure high calorie**
**Worth a look**
Shows a $25.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 25Conversion 91Competition 70Returns 100Price range 87Avg price 95Brand share 0Review moat 24Quality gap 21
**Market size**
**Incredible****$25.0M**
$25.0M/yr · 6.4M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.81**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.72–$65.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,787.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ensure high calorie is a $25.0M/yr Amazon United States market (6.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ensure high calorie market data**
- **Units sold / yr**
- **600K–800K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$21.5M–$28.6M**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**130**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**0%**
- Ensure68% - BOOST20% - Carnation Breakfast Essentials12%
## **Demand**
Weekly Amazon search volume, last 36 weeks — -0.6% search growth over the last 90 days.
175K125KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/ensure-high-calorie/trend)
## **Top ensure high calorie search terms**
- **ensure**1.6M/yr+5.3%7.1% conv. - **ensure max high protein**1.2M/yr+1.8%12.1% conv. - **boost high protein**898K/yr-13.2%9.3% conv. - **boost**575K/yr+8.6%8.1% conv. - **carnation instant breakfast**396K/yr-6.4%9.7% conv. - **ensure vanilla**345K/yr-11.4%11.2% conv. - **ensure max protein**210K/yr+6.7%9.5% conv. - **breakfast essentials**178K/yr-5.0%6.0% conv. - **carnation breakfast essentials**190K/yr-10.1%9.9% conv. - **ensure chocolate**190K/yr-9.8%11.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/ensure-high-calorie/search-terms)
## **Top ensure high calorie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1.3M10%$2.5M15%$3.8M20%$5.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack**Ensure**$25.78**4.6★20,172 rev](https://www.amazon.com/dp/B0791Y2LMB) [2**Ensure Max Protein Shake | French Vanilla | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack**Ensure**$27.28**4.6★9,571 rev](https://www.amazon.com/dp/B07NLQ5V6L) [3**Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein 27 Vitamins and Minerals | 8 fl oz - 24 Pack**Ensure**$41.75**4.7★11,784 rev](https://www.amazon.com/dp/B07CVZSM17) [4**BOOST High Protein with Fiber Ready to Drink Complete Nutritional Drink Rich Chocolate 8 fl oz Bottle 24 Pack**BOOST**$33.83**4.7★13,659 rev](https://www.amazon.com/dp/B084HFQMSZ) [5**BOOST Original Ready to Drink Nutritional Drinks Rich Chocolate 8 Fl Oz Bottles (Pack of 24)**BOOST**$32.01**4.7★15,060 rev](https://www.amazon.com/dp/B074P98SV7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Milk Chocolate | 11 fl oz 12 pack**Ensure**$27.83**196 rev3mo ago](https://www.amazon.com/dp/B0GQ69HQDR) [**Ensure Max Protein Shake | 42g Complete Protein | French Vanilla | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack**Ensure**$39.31**221 rev3mo ago](https://www.amazon.com/dp/B0FRB4CWHD) [**Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Vanilla | 11 fl oz 12 pack**Ensure**$28.04**126 rev3mo ago](https://www.amazon.com/dp/B0GQ6NGJT4) [**Ensure Max Protein Shake | 42g Complete Protein | Milk Chocolate | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack**Ensure**$39.49**224 rev3mo ago](https://www.amazon.com/dp/B0FR9N3W25) [**Ensure Max Protein Nutrition Shakes Variety Pack With 30g of Protein 1g of Sugar Nutrients to Support Immune System Health High Protein Shake 11 fl oz Pack of 8 Liquid**Ensure**$19.87**3,195 rev3y ago](https://www.amazon.com/dp/B0BQSGKQJF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Milk Chocolate | 11 fl oz 12 pack**Ensure**$27.83**4.7★**▲ 255%**](https://www.amazon.com/dp/B0GQ69HQDR) [**Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Vanilla | 11 fl oz 12 pack**Ensure**$28.04**4.7★**▲ 251%**](https://www.amazon.com/dp/B0GQ6NGJT4) [**Ensure Original Vanilla Nutrition Powder | Vanilla Protein Powder | Small Meal Replacement Shake Mix | 9g Protein 25 Vitamins & Minerals | Immune Health | 14.1 oz - 6 pack**Ensure**$64.11**4.7★**▲ 250%**](https://www.amazon.com/dp/B06W9K61K7) [**Ensure Max Protein Shake | 42g Complete Protein | French Vanilla | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack**Ensure**$39.31**4.6★**▲ 248%**](https://www.amazon.com/dp/B0FRB4CWHD) [**Ensure Max Protein Shake | 42g Complete Protein | Milk Chocolate | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack**Ensure**$39.49**4.4★**▲ 247%**](https://www.amazon.com/dp/B0FR9N3W25)
**~~View all trending →~~**
## **What buyers say about ensure high calorie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Very tasty drink”*
**Nutritional Content**19%
*“Great nutritional supplement”*
**Flavor**10%
*“Amazing flavor”*
**Quality-Overall**7%
*“Good variety”*
**Value For Money**6%
*“Fair price”*
**Ease Of Use**2%
*“Ease of use”*
**Advertised Vs Actual Product**2%
*“As described”*
**Energy Level**2%
*“Energy boost”*
**Vitamin**2%
*“Tasty with vitamins”*
**Weight Loss**2%
*“Boost For Weight Loss”*
### **What buyers complain about **
**Taste-Overall**20%
*“Horrible after taste”*
**Value For Money**9%
*“Little expensive”*
**Nutritional Content**7%
*“poor source of nutrition”*
**Flavor**6%
*“Horrible weak flavor”*
**Sweetness**4%
*“It's got too much sugar”*
**Leak-Proof**3%
*“The bottles leak”*
**Thickness**2%
*“It was thick chunky”*
**Ease Of Use**2%
*“isnt easy,”*
**Texture/Consistency-Overall**2%
*“I didn't like the texture”*
**Artificial Sweeteners**1%
*“Did not like Stevia after taste”*
### **Top return reasons **
**Taste-Overall**100%
## **Common questions**
- **Is ensure high calorie profitable to sell on Amazon United States?**
- The niche generates $25.0M/yr across 35 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the ensure high calorie niche?**
- 3 brands and 130 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ensure high calorie?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
- **What does it cost to enter the ensure high calorie niche?**
- Listings span $9.72–$65.53; the average listing price is $35.81 (sweet spot $15–$100). The average incumbent carries 5,788 reviews — the moat a new listing must climb.
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