---
title: "Enma — $9.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/enma"
last_updated: "2026-08-11T15:49:41.824Z"
locale: en
meta:
description: "Niche score 52/100 · $9.9M/yr market · 1.8M searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $9.9M/yr market · 1.8M searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Enma — $9.9M/yr Amazon US Niche (2026) - Flapen"
---
# **enma**
**Worth a look**
Shows a $9.9M/yr market, but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 100Growth 21Conversion 75Competition 0Returns 97Price range 51Avg price 83Brand share 0Review moat 23Quality gap 87
**Market size**
**Incredible****$9.9M**
$9.9M/yr · 1.8M searches
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$77.80**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$24.73–$172.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,826**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, enma is a $9.9M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **enma market data**
- **Units sold / yr**
- **100K–125K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$7.8M–$9.7M**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Emma90% - Sandhu's6% - Clean Nutraceuticals4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
70K50KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/enma/trend)
## **Top enma search terms**
- **emma gut health**784K/yr+11.2%7.4% conv. - **emma**603K/yr-34.1%5.4% conv. - **emma digestive supplement**221K/yr-18.5%7.1% conv. - **dr gina sam**21K/yr+16.0%1.3% conv. - **emma supplement**18K/yr+17.3%2.7% conv. - **enma**17K/yr+9.6%0.4% conv. - **reviews of emma supplement**12K/yr+2.7%0.8% conv. - **emma gut health supplement**10K/yr+26.7%6.2% conv. - **emma relief**10K/yr-11.4%2.9% conv. - **enclave bioactives**8K/yr-1.9%0.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/enma/search-terms)
## **Top enma products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1.5M30%$3.0M45%$4.5M60%$6.0M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emma Gut Health Relief Supplement Doctor Endorsed Formula for Women & Men Leaky Gut & Digestive Support for Constipation Bloating & Gas Relief with Berberine Resveratrol Quercetin 60 Capsules**Emma**$58.76**4.0★9,873 rev](https://www.amazon.com/dp/B0CT62SVG5) [2**Emma Gut Health Relief Supplement Doctor Endorsed Formula for Women & Men Leaky Gut & Digestive Support for Constipation Bloating & Gas Relief with Berberine Resveratrol Quercetin 60 Caps 2-Pack**Emma**$103.77**4.0★9,873 rev](https://www.amazon.com/dp/B0CCPQBLGW) [3**Emma Gut Health Relief Supplement Doctor Endorsed Formula for Women & Men Leaky Gut & Digestive Support for Constipation Bloating & Gas Relief with Berberine Resveratrol Quercetin 60 Caps 4-Pack**Emma**$172.12**4.0★9,873 rev](https://www.amazon.com/dp/B0CCQ8FSGH) [4**Resveratrol with Berberine Supplement For Gut Health Support | 60 Digestive Capsules For Women & Men | With Green Tea Extract Star Anise DGL Grape Seed & Quercetin | Helps Ease Bloating & Digestion**Sandhu's**$29.64**4.2★733 rev](https://www.amazon.com/dp/B0DGZB4WS7) [5**Clean Resveratrol Supplement | Berberine Grape Seed Extract Quercetin Green Tea Extract Acai Noni Polyphenol Supplement for Women & Men N-Acetyl Cysteine**Clean Nutraceuticals**$24.73**4.4★3,778 rev](https://www.amazon.com/dp/B0BTTZ41JB)
### **Newest**
by launch date
[**Resveratrol with Berberine Supplement For Gut Health Support | 60 Digestive Capsules For Women & Men | With Green Tea Extract Star Anise DGL Grape Seed & Quercetin | Helps Ease Bloating & Digestion**Sandhu's**$29.64**733 rev1y ago](https://www.amazon.com/dp/B0DGZB4WS7) [**Emma Gut Health Relief Supplement Doctor Endorsed Formula for Women & Men Leaky Gut & Digestive Support for Constipation Bloating & Gas Relief with Berberine Resveratrol Quercetin 60 Caps 2-Pack**Emma**$103.77**9,873 rev2y ago](https://www.amazon.com/dp/B0CCPQBLGW) [**Emma Gut Health Relief Supplement Doctor Endorsed Formula for Women & Men Leaky Gut & Digestive Support for Constipation Bloating & Gas Relief with Berberine Resveratrol Quercetin 60 Caps 4-Pack**Emma**$172.12**9,873 rev2y ago](https://www.amazon.com/dp/B0CCQ8FSGH) [**Emma Gut Health Relief Supplement Doctor Endorsed Formula for Women & Men Leaky Gut & Digestive Support for Constipation Bloating & Gas Relief with Berberine Resveratrol Quercetin 60 Capsules**Emma**$58.76**9,873 rev3y ago](https://www.amazon.com/dp/B0CT62SVG5) [**Clean Resveratrol Supplement | Berberine Grape Seed Extract Quercetin Green Tea Extract Acai Noni Polyphenol Supplement for Women & Men N-Acetyl Cysteine**Clean Nutraceuticals**$24.73**3,778 rev3y ago](https://www.amazon.com/dp/B0BTTZ41JB)
### **Trending**
90-day click momentum
[**Resveratrol with Berberine Supplement For Gut Health Support | 60 Digestive Capsules For Women & Men | With Green Tea Extract Star Anise DGL Grape Seed & Quercetin | Helps Ease Bloating & Digestion**Sandhu's**$29.64**4.2★**▲ 30%**](https://www.amazon.com/dp/B0DGZB4WS7) [**Emma Gut Health Relief Supplement Doctor Endorsed Formula for Women & Men Leaky Gut & Digestive Support for Constipation Bloating & Gas Relief with Berberine Resveratrol Quercetin 60 Caps 4-Pack**Emma**$172.12**4.0★**▲ 19%**](https://www.amazon.com/dp/B0CCQ8FSGH) [**Emma Gut Health Relief Supplement Doctor Endorsed Formula for Women & Men Leaky Gut & Digestive Support for Constipation Bloating & Gas Relief with Berberine Resveratrol Quercetin 60 Capsules**Emma**$58.76**4.0★**▲ 15%**](https://www.amazon.com/dp/B0CT62SVG5) [**Emma Gut Health Relief Supplement Doctor Endorsed Formula for Women & Men Leaky Gut & Digestive Support for Constipation Bloating & Gas Relief with Berberine Resveratrol Quercetin 60 Caps 2-Pack**Emma**$103.77**4.0★**▼ 15%**](https://www.amazon.com/dp/B0CCPQBLGW) [**Clean Resveratrol Supplement | Berberine Grape Seed Extract Quercetin Green Tea Extract Acai Noni Polyphenol Supplement for Women & Men N-Acetyl Cysteine**Clean Nutraceuticals**$24.73**4.4★**▼ 36%**](https://www.amazon.com/dp/B0BTTZ41JB)
## **What buyers say about enma**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Regulates Digestion**19%
*“great product for constipation”*
**Acid Regulator/Stomach Ache Relief**10%
*“Helps with stomach issues”*
**Efficiency**8%
*“Absolutely effective”*
**Quality-Overall**7%
*“Great product, worked as advertised”*
**Advertised Vs Actual Product**6%
*“Worked as advertised”*
**Ease Of Use**4%
*“Ease of use”*
**Ease Of Chewing/Swallowing**4%
*“There is contest, so no issues swallowing”*
**Side Effects**4%
*“Have had no side effects”*
**Value For Money**3%
*“Good price”*
**Comfort-Overall**3%
*“Feeling comfortable”*
### **What buyers complain about **
**Functionality-Overall**27%
*“Didnt produce any results”*
**Value For Money**13%
*“Too expensive”*
**Regulates Digestion**10%
*“Constipation became very frequent”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Acid Regulator/Stomach Ache Relief**4%
*“Hurt my stomach”*
**Dosage**3%
*“none were effective until I started taking these medications”*
**Side Effects**2%
*“Made me constipated”*
**Comfort-Overall**2%
*“mostly uncomfortable”*
**Durability**1%
*“It worked the first 2 days but after that it did not.”*
**Allergies**1%
*“maybe it was a allergic reaction”*
### **Top return reasons **
**Functionality-Overall**18%
**Advertised Vs Actual Product**18%
**Side Effects**12%
**Regulates Digestion**9%
**Value For Money**9%
**Color**9%
**Dosage**9%
**Acid Regulator/Stomach Ache Relief**8%
**Fever Relief**5%
**Comfort-Overall**3%
## **Common questions**
- **Is enma profitable to sell on Amazon United States?**
- The niche generates $9.9M/yr across 5 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the enma niche?**
- 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in enma?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Regulates Digestion. The return rate is 0.5%.
- **When does demand for enma peak?**
- Demand peaks in Jan–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the enma niche?**
- Listings span $24.73–$172.12; the average listing price is $77.80 (sweet spot $15–$100). The average incumbent carries 6,826 reviews — the moat a new listing must climb.
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