---
title: "Trend — emergency contraception tablets - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/emergency-contraception-tablets/trend"
last_updated: "2026-08-11T15:00:29.679Z"
locale: en
meta:
  description: "Niche score 44/100 · $395K/yr market · 235K searches/yr · $13.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $395K/yr market · 235K searches/yr · $13.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — emergency contraception tablets - Flapen"
---

# **emergency contraception tablets**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 28Conversion 95Competition 12Returns 100Price range 62Avg price 64Brand share 11Review moat 24Quality gap 19

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.64**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.15–$27.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$395K**

$395K/yr · 235K searches

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,607.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Trend