---
title: "Emergency Contraception Tablets — $395K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/emergency-contraception-tablets"
last_updated: "2026-08-11T12:36:10.473Z"
locale: en
meta:
  description: "Niche score 44/100 · $395K/yr market · 235K searches/yr · $13.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $395K/yr market · 235K searches/yr · $13.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Emergency Contraception Tablets — $395K/yr Amazon US Niche (2026) - Flapen"
---

# **emergency contraception tablets**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 28Conversion 95Competition 12Returns 100Price range 62Avg price 64Brand share 11Review moat 24Quality gap 19

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.64**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.15–$27.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$395K**

$395K/yr · 235K searches

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,607.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, emergency contraception tablets is a $395K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **emergency contraception tablets market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**30K–40K**</dd><dd>avg 4,000–5,000/product</dd>

<dt>**Revenue / yr**</dt><dd>**$409K–$546K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**12.3%**</dd>

<dt>**Avg BSR**</dt><dd>**#6**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**50%**</dd>

<dt>**Out of stock**</dt><dd>**8.6%**</dd>

<dt>**Avg brand age**</dt><dd>**86 months**</dd>

<dt>**Avg seller age**</dt><dd>**165 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▲rising

**Sellers**

**61**

**Top-5 brand share**

**96%**

Top 20: 100%

**Top-5 click share**

**86%**

Top 20: 100%

**Open market**

**0%**

- Ohm43% - Gavis Pharmaceuticals24% - Glenmark Therapeutics19% - Xiromed5% - Afaxys5% - LUPIN4%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

45K35KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

[**Open Trend **](https://flapen.com/research/us/health-household/emergency-contraception-tablets/trend)

## **Top emergency contraception tablets search terms**

- **levonorgestrel pill**62K/yr-2.1%12.4% conv. - **levonorgestrel**35K/yr+9.4%11.9% conv. - **my choice morning after pill**42K/yr-5.3%25.7% conv. - **female birth control products**34K/yr+13.3%0.1% conv. - **contraceptive**21K/yr+17.0%4.2% conv. - **emergency contraception tablets**9K/yr+20.5%12.4% conv. - **plan c**9K/yr-4.3%1.7% conv. - **mifepristone pills**5K/yr+3.3%1.0% conv. - **contraception pills for women**3K/yr+4.9%6.1% conv. - **my choice plan b pill**6K/yr-44.3%24.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/emergency-contraception-tablets/search-terms)

## **Top emergency contraception tablets products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$40K20%$79K30%$119K40%$158K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))](https://m.media-amazon.com/images/I/41EbDpjH2pL.jpg)**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))**Ohm**$8.87**4.7★8,088 rev](https://www.amazon.com/dp/B0B322GHXR) [2![My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet](https://m.media-amazon.com/images/I/51xBXAnGP5L.jpg)**My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet**Gavis Pharmaceuticals**$7.15**4.6★15,996 rev](https://www.amazon.com/dp/B00NKMY5E2) [3![Glenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex](https://m.media-amazon.com/images/I/41xRH5Tq6qL.jpg)**Glenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex**Glenmark Therapeutics**$7.33**4.7★973 rev](https://www.amazon.com/dp/B09962SNBG) [4![Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 2))](https://m.media-amazon.com/images/I/51wuaa3WoyL.jpg)**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 2))**Ohm**$14.57**4.7★8,088 rev](https://www.amazon.com/dp/B0CGVQND7B) [5![Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg](https://m.media-amazon.com/images/I/41KMFObodEL.jpg)**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg**Ohm**$10.58**4.7★13,308 rev](https://www.amazon.com/dp/B01N1UOMJ9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![EContra One-Step Emergency Contraceptive 1.5 mg (1 Levonorgestrel Tablet) Compares to Plan B One-Step](https://m.media-amazon.com/images/I/31nibCRVyQL.jpg)**EContra One-Step Emergency Contraceptive 1.5 mg (1 Levonorgestrel Tablet) Compares to Plan B One-Step**Afaxys**$7.64**1,421 rev2y ago](https://www.amazon.com/dp/B09DRG1HTK) [![Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 2))](https://m.media-amazon.com/images/I/51wuaa3WoyL.jpg)**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 2))**Ohm**$14.57**8,088 rev2y ago](https://www.amazon.com/dp/B0CGVQND7B) [![Glenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex](https://m.media-amazon.com/images/I/41xRH5Tq6qL.jpg)**Glenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex**Glenmark Therapeutics**$7.33**973 rev4y ago](https://www.amazon.com/dp/B09962SNBG) [![Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))](https://m.media-amazon.com/images/I/41EbDpjH2pL.jpg)**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))**Ohm**$8.87**8,088 rev4y ago](https://www.amazon.com/dp/B0B322GHXR) [![Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning](https://m.media-amazon.com/images/I/51uZ9jlal3L.jpg)**Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning**Xiromed**$27.60**558 rev4y ago](https://www.amazon.com/dp/B0B1D5T8N5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Glenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex](https://m.media-amazon.com/images/I/41xRH5Tq6qL.jpg)**Glenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex**Glenmark Therapeutics**$7.33**4.7★**▲ 37%**](https://www.amazon.com/dp/B09962SNBG) [![Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning](https://m.media-amazon.com/images/I/51uZ9jlal3L.jpg)**Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning**Xiromed**$27.60**4.8★**▲ 34%**](https://www.amazon.com/dp/B0B1D5T8N5) [![Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg](https://m.media-amazon.com/images/I/41KMFObodEL.jpg)**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg**Ohm**$10.58**4.7★**▲ 29%**](https://www.amazon.com/dp/B01N1UOMJ9) [![Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 2))](https://m.media-amazon.com/images/I/51wuaa3WoyL.jpg)**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 2))**Ohm**$14.57**4.7★**▲ 29%**](https://www.amazon.com/dp/B0CGVQND7B) [![My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet](https://m.media-amazon.com/images/I/51xBXAnGP5L.jpg)**My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet**Gavis Pharmaceuticals**$7.15**4.6★**▲ 10%**](https://www.amazon.com/dp/B00NKMY5E2)

**~~View all trending →~~**

## **What buyers say about emergency contraception tablets**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**29%

*“very affordable”*

**Efficiency**17%

*“Works effectively”*

**Advertised Vs Actual Product**14%

*“Most importantly, it worked as intended”*

**Fertility/Conception**7%

*“she ain't pregnant yet so seems to work”*

**Side Effects**6%

*“having used this myself I must say its just as effective as any other one step pill it works well Ive never personally had any side effects or nausea just delayed periods or heavy”*

**Quality-Overall**5%

*“the quality is consistent”*

**Functionality-Overall**3%

*“It works”*

**Ease Of Use**3%

*“comes in handy”*

**Contraception**2%

*“this pill will save your life by preventing pregnancy”*

**Strength**2%

*“And effective”*

### **What buyers complain about **

**Functionality-Overall**42%

*“Def did not work”*

**Side Effects**17%

*“BAD SIDE EFFECTS”*

**Quality-Overall**5%

*“getting a name brand pill that has better quality ingredients”*

**Age Suitability**4%

*“Still got pregnant”*

**Durability**3%

*“Bleeding for a couple weeks now with no end in sight”*

**Sexual Wellness**3%

*“having conditions so horrible you can't ever have sex again”*

**Value For Money**3%

*“Was skeptical since it's so cheap”*

**Dosage**2%

*“Everytime I have one of these cheap pills”*

**Allergies**2%

*“Beware it causes ACNE”*

**Pain Relief-Overall**1%

*“gave me horrible pain during periods it was unbearable”*

### **Top return reasons **

**Functionality-Overall**50%

**Value For Money**25%

**Size-Overall**13%

**Product Condition**13%

## **Common questions**

<dl>

<dt>**Is emergency contraception tablets profitable to sell on Amazon United States?**</dt><dd>The niche generates $395K/yr across 8 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Skip it (44/100).</dd>

<dt>**How competitive is the emergency contraception tablets niche?**</dt><dd>6 brands and 61 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 96% of demand.</dd>

<dt>**What do buyers complain about in emergency contraception tablets?**</dt><dd>Top complaints mined from reviews: Functionality-Overall, Side Effects, Quality-Overall. The return rate is 0.1%.</dd>

<dt>**When does demand for emergency contraception tablets peak?**</dt><dd>Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.</dd>

<dt>**What does it cost to enter the emergency contraception tablets niche?**</dt><dd>Listings span $7.15–$27.60; the average listing price is $13.64 (sweet spot $15–$100). The average incumbent carries 6,608 reviews — the moat a new listing must climb.</dd>

</dl>

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