---
title: "Elmo Toothbrush — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/elmo-toothbrush"
last_updated: "2026-08-11T15:50:15.141Z"
locale: en
meta:
description: "Niche score 34/100 · $98K/yr market · 88K searches/yr · $7.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $98K/yr market · 88K searches/yr · $7.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elmo Toothbrush — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **elmo toothbrush**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 8Conversion 97Competition 24Returns 99Price range 25Avg price 21Brand share 3Review moat 25Quality gap 19
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,133.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$2.60–$19.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$98K**
$98K/yr · 88K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$7.49**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-34.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elmo toothbrush is a $98K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elmo toothbrush market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$94K–$112K**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#248**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Orajel58% - Brush Buddies20% - BriteBrush9% - Sesame Street7% - Crest5% - Dr. Brown's1%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -34.4% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/elmo-toothbrush/trend)
## **Top elmo toothbrush search terms**
- **elmo toothbrush**29K/yr-14.5%11.1% conv. - **orajel training toothpaste**18K/yr-46.7%9.0% conv. - **orajel kids training toothpaste**10K/yr-48.1%11.1% conv. - **orajel baby toothpaste**11K/yr-35.0%11.5% conv. - **sesame street toothbrush**9K/yr-12.0%15.1% conv. - **elmo toothbrush for toddlers 1-3**11K/yr-43.3%13.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/elmo-toothbrush/search-terms)
## **Top elmo toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$29K40%$39K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orajel Elmo Fluoride-Free Tooth & Gum Cleanser with Toothbrush Combo Pack Banana Apple Flavored Non-Fluoride 2 Piece Set**Orajel**$4.04**4.8★8,678 rev](https://www.amazon.com/dp/B001G8Z3U2) [2**Brush Buddies Sesame Street Toothbrushes for Kids Soft Bristle Toddler Toothbrushes Ages 2-4 Fun Sesame Street Designs 6-Count Set**Brush Buddies**$5.26**4.8★705 rev](https://www.amazon.com/dp/B0DMDPL11B) [3**Orajel Kids Elmo Training Toothpaste Fluoride-Free; #1 Pediatrician Recommended Fluoride-Free Toothpaste* 1.5oz Tube**Orajel**$3.67**4.8★14,129 rev](https://www.amazon.com/dp/B0013HOU28) [4**Orajel Kids Paw Patrol Fluoride-Free Training Toothpaste Natural Fruity Fun Flavor #1 Pediatrician Recommended 1.5oz Tube**Orajel**$2.84**4.8★14,537 rev](https://www.amazon.com/dp/B00169Z2SY) [5**BriteBrush Sesame Street (Elmo)**BriteBrush**$19.14**4.5★827 rev](https://www.amazon.com/dp/B08VXT18GB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sesame Street Toothbrush and Cup 2 Pk for Kids - 6 Pc Bundle with Big Bird Toothbrushes Cookie Monster Cups Stickers More for Boys Girls Toddlers | Sesame Street Toothbrush Set (Styles May Vary)**Sesame Street**$10.17**9 rev8mo ago](https://www.amazon.com/dp/B0G11GQS3M) [**Orajel Kids Super Mario Anti-Cavity Fluoride Toothpaste Natural Berry Flavor 4.2oz Tube 4-Pack**Orajel**$10.03**226 rev10mo ago](https://www.amazon.com/dp/B0FR694LG3) [**Orajel Kids Superman Anti-Cavity Toothpaste Natural Watermelon Flavor 4.2 Oz Tube 4-Pack**Orajel**$10.02**90 rev10mo ago](https://www.amazon.com/dp/B0FR5XP17K) [**Orajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste Natural Fruity Bubble Flavor 4.2oz (4-Pack)**Orajel**$10.58**154 rev10mo ago](https://www.amazon.com/dp/B0FR6F2GRM) [**Brush Buddies Sesame Street Toothbrushes for Kids Soft Bristle Toddler Toothbrushes Ages 2-4 Fun Sesame Street Designs 6-Count Set**Brush Buddies**$5.26**705 rev1y ago](https://www.amazon.com/dp/B0DMDPL11B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Orajel Kids Superman Anti-Cavity Toothpaste Natural Watermelon Flavor 4.2 Oz Tube 4-Pack**Orajel**$10.02**4.8★**▲ 127%**](https://www.amazon.com/dp/B0FR5XP17K) [**Sesame Street Toothbrush and Cup 2 Pk for Kids - 6 Pc Bundle with Big Bird Toothbrushes Cookie Monster Cups Stickers More for Boys Girls Toddlers | Sesame Street Toothbrush Set (Styles May Vary)**Sesame Street**$10.17**4.5★**▲ 79%**](https://www.amazon.com/dp/B0G11GQS3M) [**Orajel Kids Super Mario Anti-Cavity Fluoride Toothpaste Natural Berry Flavor 4.2oz Tube 4-Pack**Orajel**$10.03**4.5★**▲ 69%**](https://www.amazon.com/dp/B0FR694LG3) [**Orajel Kids Elmo Training Toothpaste Fluoride-Free; #1 Pediatrician Recommended Fluoride-Free Toothpaste* 1.5oz Tube**Orajel**$3.67**4.8★**▲ 45%**](https://www.amazon.com/dp/B0013HOU28) [**Orajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste Natural Fruity Bubble Flavor 4.2oz (4-Pack)**Orajel**$10.58**4.7★**▲ 43%**](https://www.amazon.com/dp/B0FR6F2GRM)
**~~View all trending →~~**
## **What buyers say about elmo toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Good price”*
**Quality-Overall**11%
*“Good quality ingredients”*
**Ease Of Use**11%
*“Easy to use tubes”*
**Ease Of Cleaning**7%
*“It cleans well”*
**Size-Overall**5%
*“The size is good as well”*
**Advertised Vs Actual Product**4%
*“just as pictured”*
**Smell**4%
*“Smell good”*
**Texture/Consistency-Overall**3%
*“The texture is gentle”*
**Tooth Brightening**3%
*“Perfect for little smiles”*
**Cleansing**3%
*“still very effective for cleaning teeth”*
### **What buyers complain about **
**Size-Overall**16%
*“haven't found anything that fits”*
**Ease Of Cleaning**6%
*“I feel it doesnt clean his teeth as well as any others we have tried”*
**Value For Money**6%
*“Not worth the money”*
**Durability**6%
*“they are not durable at all”*
**Functionality-Overall**6%
*“It Only senses small up and down movements”*
**Smell**6%
*“It smells bad”*
**Ingredients-Overall**5%
*“Ingredients could be better”*
**Quality-Overall**3%
*“not good quality”*
**Age Suitability**3%
*“My two year old wont use anything except this”*
**Texture/Consistency-Overall**3%
*“The texture is more of a gel than a paste”*
### **Top return reasons **
**Advertised Vs Actual Product**29%
**Size-Overall**19%
**Value For Money**9%
**Ingredients-Overall**7%
**Flavor**5%
**Defective Material/Parts**4%
**Smell**4%
**Product Condition**4%
**Leak-Proof**3%
**Taste-Overall**2%
## **Common questions**
- **Is elmo toothbrush profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 15 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.4%. Flapen's verdict: Skip it (34/100).
- **How competitive is the elmo toothbrush niche?**
- 6 brands and 56 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in elmo toothbrush?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Value For Money. The return rate is 0.3%.
- **When does demand for elmo toothbrush peak?**
- Demand peaks in Feb–Mar–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the elmo toothbrush niche?**
- Listings span $2.60–$19.14; the average listing price is $7.49 (sweet spot $15–$100). The average incumbent carries 4,133 reviews — the moat a new listing must climb.
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