---
title: "Elio Toys — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/elio-toys"
last_updated: "2026-08-11T16:47:18.079Z"
locale: en
meta:
description: "Niche score 24/100 · $21K/yr market · 55K searches/yr · $16.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 24/100 · $21K/yr market · 55K searches/yr · $16.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elio Toys — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **elio toys**
**Skip it**
Soft demand (-53.7% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 29Competition 3Returns 69Price range 65Avg price 78Brand share 0Review moat 60Quality gap 30
**Avg price**
**Great****$16.13**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.44–$28.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,082.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$21K**
$21K/yr · 55K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-53.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, elio toys is a $21K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elio toys market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **$16K–$20K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#838**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Mattel59% - Disney Store18% - Funko10% - Disney9% - Jay Franco3%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -53.7% search growth over the last 90 days.
4K3KSpike '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/elio-toys/trend)
## **Top elio toys search terms**
- **elio toys**39K/yr-57.4%2.8% conv. - **elio plush**7K/yr-37.6%1.4% conv. - **eilo**5K/yr-25.2%0.0% conv. - **glordon plush**4K/yr-77.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/elio-toys/search-terms)
## **Top elio toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$6K45%$9K60%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Disney and Pixar Elio Action Figure Storyteller 3 Pack Elio Ambassador Grigon and Glordon Characters Posable Movie Toys at 4-in Scale**Mattel**$16.89**4.6★125 rev](https://www.amazon.com/dp/B0CBNLNDTR) [2**Disney Store Official Elio Figure Set 8 Fully Sculpted Disney Figures Including Elio Olga Lord Grigon & More in Double-Tiered Box with Scenic Backgrounds**Disney Store**$28.78**4.7★844 rev](https://www.amazon.com/dp/B0F7N89FDX) [3**Mattel Disney and Pixar Elio Movie Blind Pack 2 Mini-Size Figures with Play Goo in Resealable Spaceship Container**Mattel**$7.44**3.6★3 rev](https://www.amazon.com/dp/B0DBJQ6368) [4**Funko Pop! & Buddy: Elio with Ooooo - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors and Display**Funko**$11.18**4.8★107 rev](https://www.amazon.com/dp/B0CCBTFLMV) [5**Disney Elio Coloring Book Set for Kids Boys Ages 4-8 - Bundle with Coloring Pages Activities Games Plus Stickers Crayons More | Elio Activity Book Set**Disney**$8.68**5.0★11 rev](https://www.amazon.com/dp/B0F8PK7C37)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jay Franco Plush Throw Blanket 46 x 60 Inch Cartoon Kids Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Elio**Jay Franco**$23.80**5,407 rev1y ago](https://www.amazon.com/dp/B0FDMDCGPC) [**Disney Elio Coloring Book Set for Kids Boys Ages 4-8 - Bundle with Coloring Pages Activities Games Plus Stickers Crayons More | Elio Activity Book Set**Disney**$8.68**11 rev1y ago](https://www.amazon.com/dp/B0F8PK7C37) [**Disney Store Official Elio Figure Set 8 Fully Sculpted Disney Figures Including Elio Olga Lord Grigon & More in Double-Tiered Box with Scenic Backgrounds**Disney Store**$28.78**844 rev1y ago](https://www.amazon.com/dp/B0F7N89FDX) [**Funko Pop! & Buddy: Elio with Ooooo - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors and Display**Funko**$11.18**107 rev1y ago](https://www.amazon.com/dp/B0CCBTFLMV) [**Mattel Disney and Pixar Elio Action Figure Storyteller 3 Pack Elio Ambassador Grigon and Glordon Characters Posable Movie Toys at 4-in Scale**Mattel**$16.89**125 rev1y ago](https://www.amazon.com/dp/B0CBNLNDTR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Disney and Pixar Elio Movie Blind Pack 2 Mini-Size Figures with Play Goo in Resealable Spaceship Container**Mattel**$7.44**3.6★**▲ 436%**](https://www.amazon.com/dp/B0DBJQ6368) [**Jay Franco Plush Throw Blanket 46 x 60 Inch Cartoon Kids Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Elio**Jay Franco**$23.80**4.7★**▲ 259%**](https://www.amazon.com/dp/B0FDMDCGPC) [**Funko Pop! & Buddy: Elio with Ooooo - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors and Display**Funko**$11.18**4.8★**— 6%**](https://www.amazon.com/dp/B0CCBTFLMV) [**Disney Elio Coloring Book Set for Kids Boys Ages 4-8 - Bundle with Coloring Pages Activities Games Plus Stickers Crayons More | Elio Activity Book Set**Disney**$8.68**5.0★**— 0%**](https://www.amazon.com/dp/B0F8PK7C37) [**Mattel Disney and Pixar Elio Action Figure Storyteller 3 Pack Elio Ambassador Grigon and Glordon Characters Posable Movie Toys at 4-in Scale**Mattel**$16.89**4.6★**▼ 17%**](https://www.amazon.com/dp/B0CBNLNDTR)
**~~View all trending →~~**
## **What buyers say about elio toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Design-Overall**17%
*“Decent quality and very cute design”*
**Fun/Entertainment Experience**17%
*“he has so much fun playing with this”*
**Gifting Purpose**17%
*“great gift and the value was awesome”*
**Durability**17%
*“durable figures”*
### **What buyers complain about **
**Size-Overall**67%
*“Too small”*
**Hard Feel**17%
*“my kids are a little rough”*
### **Top return reasons **
**Defective Material/Parts**60%
**Value For Money**20%
**Quality-Overall**10%
**Durability**10%
## **Common questions**
- **Is elio toys profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 6 tracked products. 90-day search growth is -53.7%. Flapen's verdict: Skip it (24/100).
- **How competitive is the elio toys niche?**
- 5 brands and 55 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in elio toys?**
- Top complaints mined from reviews: Size-Overall, Hard Feel. The return rate is 2.2%.
- **What does it cost to enter the elio toys niche?**
- Listings span $7.44–$28.78; the average listing price is $16.13 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.
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