---
title: "Electric Toothbrush Travel Case — $196K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/electric-toothbrush-travel-case"
last_updated: "2026-08-11T11:44:54.125Z"
locale: en
meta:
description: "Niche score 55/100 · $196K/yr market · 350K searches/yr. Prices mostly outside the sweet spot ($6.00–$19.22) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $196K/yr market · 350K searches/yr. Prices mostly outside the sweet spot ($6.00–$19.22) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Electric Toothbrush Travel Case — $196K/yr Amazon US Niche (2026) - Flapen"
---
# **electric toothbrush travel case**
**Worth a look**
Shows no brand lock-in (top 5 brands take 62% of clicks), but prices mostly outside the sweet spot ($6.00–$19.22) keeps it on the watch list.
Market size 39Growth 41Conversion 59Competition 70Returns 69Price range 32Avg price 42Brand share 72Review moat 62Quality gap 57
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,027.15**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.98**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+13.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$196K**
$196K/yr · 350K searches
**Price range**
**Okay****$6.00–$19.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, electric toothbrush travel case is a $196K/yr Amazon United States market (350K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric toothbrush travel case market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$165K–$220K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**62%**
Top 20: 99%
**Top-5 click share**
**43%**
Top 20: 85%
**Open market**
**33%**
- ProCase16% - TUNYINSH15% - TYSORETY14% - Nincha10% - SQERO8% - Oralphi5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/electric-toothbrush-travel-case/trend)
## **Top electric toothbrush travel case search terms**
- **electric toothbrush travel case**67K/yr+17.9%3.8% conv. - **electric toothbrush case**42K/yr-3.2%3.5% conv. - **oral b travel case**32K/yr+18.6%5.3% conv. - **sonicare travel case**22K/yr+17.3%4.4% conv. - **oral b electric toothbrush travel case**20K/yr+10.0%5.8% conv. - **oral b io travel case**15K/yr+28.1%4.8% conv. - **philips sonicare travel case**15K/yr+29.0%3.4% conv. - **oral b pro 1000 travel case**12K/yr+28.0%6.6% conv. - **oral b toothbrush case**17K/yr+5.5%5.0% conv. - **oral b electric toothbrush case**18K/yr-7.0%4.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/electric-toothbrush-travel-case/search-terms)
## **Top electric toothbrush travel case products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$16K12%$24K16%$31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TYSORETY Toothbrush Travel Case for Oral B/Oral-B Pro 1000 1500 5000 7000 & Philips Sonicare 4100 1100 5300 5100 6100/iO Electric Toothbrush Hard Protective Storage Bag (Black)**TYSORETY**$8.89**4.6★717 rev](https://www.amazon.com/dp/B0D4V86X5J) [2**ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Black**ProCase**$7.93**4.5★129 rev](https://www.amazon.com/dp/B0GH6GZS1N) [3**Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/ Phlips Sonicare 4100 5100 1100 6100 5300 Electric Toothbrush Portable Hard Protective Storage Bag (Black)**TUNYINSH**$8.94**4.7★1,017 rev](https://www.amazon.com/dp/B0CJMD61YB) [4**SQERO Electric Toothbrush Case for Oral-B Pro/iO/Philips Sonicare Waterproof Traveling Toothbrush Storage Bag with Mesh Pocket Covers Protection (Pink)**SQERO**$10.06**4.6★197 rev](https://www.amazon.com/dp/B0FFH1ZQ3T) [5**Nincha Portable Replacement Plastic Electric Toothbrush Travel Case for Oral-B Pro Series (Transparent)**Nincha**$6.02**4.4★3,752 rev](https://www.amazon.com/dp/B09XH94BG3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NECANCE Silicone Electric Toothbrush Travel Case - Compatible with Oral-B Philips Sonicare Burst Suri Aquasonic - Portable Storage Organizer Bag-Midnight Green**NECANCE**$15.05**31 rev3mo ago](https://www.amazon.com/dp/B0GLWV9YHK) [**NECANCE Electric Toothbrush Travel Cover - Waterproof Silicone Fits Oral-B Philips Sonicare suri burst Aquasonic | Portable Storage Organizer Bag -Pink**NECANCE**$15.24**31 rev3mo ago](https://www.amazon.com/dp/B0GLX5W32T) [**ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Black**ProCase**$7.93**129 rev5mo ago](https://www.amazon.com/dp/B0GH6GZS1N) [**ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Beige**ProCase**$8.43**129 rev5mo ago](https://www.amazon.com/dp/B0GH6RZJ68) [**SIEANE Long Ventilated Electric Toothbrush Travel Case Portable Holder Fits Most Standard Straight Electric Toothbrushes (Pink)**SIEANE**$18.73**78 rev8mo ago](https://www.amazon.com/dp/B0FXVD55Q1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Black**ProCase**$7.93**4.5★**▲ 223%**](https://www.amazon.com/dp/B0GH6GZS1N) [**NECANCE Electric Toothbrush Travel Cover - Waterproof Silicone Fits Oral-B Philips Sonicare suri burst Aquasonic | Portable Storage Organizer Bag -Pink**NECANCE**$15.24**4.6★**▲ 222%**](https://www.amazon.com/dp/B0GLX5W32T) [**NECANCE Silicone Electric Toothbrush Travel Case - Compatible with Oral-B Philips Sonicare Burst Suri Aquasonic - Portable Storage Organizer Bag-Midnight Green**NECANCE**$15.05**4.6★**▲ 214%**](https://www.amazon.com/dp/B0GLWV9YHK) [**ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Beige**ProCase**$8.43**4.5★**▲ 154%**](https://www.amazon.com/dp/B0GH6RZJ68) [**SIEANE Long Ventilated Electric Toothbrush Travel Case Portable Holder Fits Most Standard Straight Electric Toothbrushes (Pink)**SIEANE**$18.73**3.9★**▲ 144%**](https://www.amazon.com/dp/B0FXVD55Q1)
**~~View all trending →~~**
## **What buyers say about electric toothbrush travel case**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fit good”*
**Quality-Overall**11%
*“Good Quality”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Color**7%
*“Love the different colors”*
**Value For Money**6%
*“Great value”*
**Charging**6%
*“being able to charge makes it even better”*
**Ease Of Cleaning**5%
*“The case is also easy to clean”*
**Ease Of Use**5%
*“Easy To Use”*
**Efficiency**3%
*“caps work great”*
**Storage Capacity**3%
*“Space saver”*
### **What buyers complain about **
**Size-Overall**24%
*“Too small”*
**Durability**13%
*“break fairly easily”*
**Smell**5%
*“It smells like cigarette smoke”*
**Charging**5%
*“The one I had did not hold the charger”*
**Quality-Overall**4%
*“Overall not impressed with quality of case”*
**Weight Heavy**4%
*“bulky and heavy”*
**Value For Money**4%
*“It is a little overpriced”*
**Strength**3%
*“They're not super strong”*
**Compatibility-Overall**3%
*“Knocked a star out because it does not fit the sonicare 6000's series. which are pictured on the compatibility list”*
**Functionality-Overall**3%
*“Builds up bacteria over time but is still a good case if only that didnt happen”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**8%
**Weight Heavy**5%
**Compatibility-Overall**4%
**Charging**4%
**Smell**3%
**Quality-Overall**2%
**Material Quality**2%
**Functionality-Overall**2%
**Color**1%
## **Common questions**
- **Is electric toothbrush travel case profitable to sell on Amazon United States?**
- The niche generates $196K/yr across 34 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the electric toothbrush travel case niche?**
- 21 brands and 24 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in electric toothbrush travel case?**
- Top complaints mined from reviews: Size-Overall, Durability, Smell. The return rate is 2.2%.
- **When does demand for electric toothbrush travel case peak?**
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the electric toothbrush travel case niche?**
- Listings span $6.00–$19.22; the average listing price is $10.98 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)