---
title: "Electric Toothbrush Hsa Eligible — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/electric-toothbrush-hsa-eligible"
last_updated: "2026-08-11T13:26:05.415Z"
locale: en
meta:
description: "Niche score 38/100 · $113K/yr market · 117K searches/yr · $82.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $113K/yr market · 117K searches/yr · $82.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Electric Toothbrush Hsa Eligible — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **electric toothbrush hsa eligible**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 12Conversion 15Competition 70Returns 75Price range 30Avg price 81Brand share 10Review moat 19Quality gap 50
**Avg price**
**Great****$82.78**
avg listing price — sweet spot $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$9.23–$295.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$113K**
$113K/yr · 117K searches
**Review moat**
**Bad****15,959.11**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-25.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, electric toothbrush hsa eligible is a $113K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric toothbrush hsa eligible market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$103K–$124K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**81**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**3%**
- Philips Sonicare39% - Aquasonic26% - Oral-B24% - Binzls5% - COSLUS2% - AJELU1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -25.6% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/health-household/electric-toothbrush-hsa-eligible/trend)
## **Top electric toothbrush hsa eligible search terms**
- **hsa approved toothbrush**14K/yr+10.0%0.3% conv. - **electric toothbrush fsa eligible**21K/yr-33.9%0.8% conv. - **electric toothbrush hsa eligible**14K/yr-22.6%1.4% conv. - **fsa electric toothbrush**14K/yr-41.6%0.7% conv. - **electric toothbrush fsa**12K/yr-31.9%0.9% conv. - **fsa eligible electric toothbrush**12K/yr-39.2%0.4% conv. - **hsa electric toothbrush**7K/yr-6.4%0.8% conv. - **electric toothbrush fsa hsa eligible only**8K/yr-18.2%0.6% conv. - **electric toothbrush hsa**7K/yr-11.9%1.4% conv. - **fsa electric toothbrush eligible**4K/yr-39.3%1.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/electric-toothbrush-hsa-eligible/search-terms)
## **Top electric toothbrush hsa eligible products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$11K15%$17K20%$23K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aquasonic Black Series Ultra Whitening Toothbrush ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case 40 000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer**Aquasonic**$35.34**4.6★136,545 rev](https://www.amazon.com/dp/B072YVWBXH) [2**Oral-B Pro 1000 Rechargeable Electric Toothbrush Black**Oral-B**$46.12**4.6★79,218 rev](https://www.amazon.com/dp/B01AKGRTUM) [3**Philips Sonicare 4100 Series Electric Toothbrush - Sonic Toothbrush with Advanced Sonic Technology Pressure Sensor Two Intensity Settings Smartimer & Quadpacer Black Model HX3681/24**Philips Sonicare**$37.40**4.4★22,370 rev](https://www.amazon.com/dp/B09LD7WRVS) [4**Philips Sonicare 6500 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 9 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Black HX7411/08**Philips Sonicare**$120.52**4.6★550 rev](https://www.amazon.com/dp/B0G3QTZV2L) [5**Water Dental Flosser 300ML Portable - 4 Modes Cordless Oral Irrigator - Rechargeable IPX7 Waterproof - Water Dental Piks for Cleaning for Home Travel**Binzls**$214.15**3.8★95 rev](https://www.amazon.com/dp/B0CXP14FMF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Sonicare 5950 Series Electric Toothbrush with Pressure Sensor for Sensitive Gums 6 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Black HX7131/03**Philips Sonicare**$64.28**549 rev3mo ago](https://www.amazon.com/dp/B0GQWSKBLD) [**Philips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 12 Brushing Settings Replacement Reminder USB Charging Case Black & Rose Gold 2-Pack HX9912/71**Philips Sonicare**$211.17**247 rev7mo ago](https://www.amazon.com/dp/B0FWLMV6NH) [**Philips Sonicare 6500 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 9 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Black HX7411/08**Philips Sonicare**$120.52**550 rev7mo ago](https://www.amazon.com/dp/B0G3QTZV2L) [**Philips Sonicare 6500 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 9 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Navy Blue HX7413/07**Philips Sonicare**$120.27**550 rev7mo ago](https://www.amazon.com/dp/B0G3QV8W3Z) [**Philips Sonicare 6500 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 9 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case White HX7410/10**Philips Sonicare**$120.81**550 rev7mo ago](https://www.amazon.com/dp/B0G3QN4SFY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Sonicare 5950 Series Electric Toothbrush with Pressure Sensor for Sensitive Gums 6 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Black HX7131/03**Philips Sonicare**$64.28**4.6★**▲ 407%**](https://www.amazon.com/dp/B0GQWSKBLD) [**Philips Sonicare 6500 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 9 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Black HX7411/08**Philips Sonicare**$120.52**4.6★**▲ 339%**](https://www.amazon.com/dp/B0G3QTZV2L) [**Water Dental Flosser 300ML Portable - 4 Modes Cordless Oral Irrigator - Rechargeable IPX7 Waterproof - Water Dental Piks for Cleaning for Home Travel**Binzls**$214.15**3.8★**▲ 307%**](https://www.amazon.com/dp/B0CXP14FMF) [**Philips Sonicare 6500 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 9 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Navy Blue HX7413/07**Philips Sonicare**$120.27**4.6★**▲ 280%**](https://www.amazon.com/dp/B0G3QV8W3Z) [**Philips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 12 Brushing Settings Replacement Reminder USB Charging Case Black & Rose Gold 2-Pack HX9912/71**Philips Sonicare**$211.17**4.6★**▲ 259%**](https://www.amazon.com/dp/B0FWLMV6NH)
**~~View all trending →~~**
## **What buyers say about electric toothbrush hsa eligible**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great deal”*
**Quality-Overall**14%
*“Better quality”*
**Charging**8%
*“Fully charged”*
**Tooth Brightening**5%
*“makes your smile brighter”*
**Battery Life**5%
*“Long lasting battery”*
**Ease Of Cleaning**5%
*“Really effective at cleaning”*
**Efficiency**5%
*“Effective”*
**Ease Of Use**5%
*“Easy to hold”*
**Advertised Vs Actual Product**4%
*“As described”*
**Cleansing**4%
*“Super Clean”*
### **What buyers complain about **
**Durability**22%
*“Breaks quickly”*
**Charging**21%
*“Cannot charge”*
**Quality-Overall**7%
*“Bad quality”*
**Battery Life**6%
*“Bad Battery Life”*
**Value For Money**4%
*“High price”*
**Size-Overall**4%
*“Which is shorter”*
**Ease Of Use**4%
*“Hard to use”*
**Ease Of Cleaning**3%
*“Very hard to keep clean”*
**Functionality-Overall**3%
*“Doesn't function”*
**Strength**3%
*“Not Strong Enough”*
### **Top return reasons **
**Charging**20%
**Functionality-Overall**15%
**Value For Money**11%
**Size-Overall**10%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**4%
**Product Condition**4%
**Quality-Overall**3%
**Strength**3%
**Color**3%
## **Common questions**
- **Is electric toothbrush hsa eligible profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 35 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -25.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the electric toothbrush hsa eligible niche?**
- 9 brands and 81 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in electric toothbrush hsa eligible?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 2.0%.
- **When does demand for electric toothbrush hsa eligible peak?**
- Demand peaks in Feb–Mar; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the electric toothbrush hsa eligible niche?**
- Listings span $9.23–$295.94; the average listing price is $82.78 (sweet spot $15–$100). The average incumbent carries 15,959 reviews — the moat a new listing must climb.
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