---
title: "Electric Toothbrush Heads Replacement — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/electric-toothbrush-heads-replacement"
last_updated: "2026-08-11T13:23:39.589Z"
locale: en
meta:
description: "Niche score 55/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Electric Toothbrush Heads Replacement — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **electric toothbrush heads replacement**
**Worth a look**
Shows searches that convert (13.2% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 86Growth 16Conversion 96Competition 52Returns 95Price range 77Avg price 95Brand share 10Review moat 20Quality gap 24
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.94**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.5M**
$1.5M/yr · 465K searches
**Price range**
**Great****$6.25–$45.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,838.84**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, electric toothbrush heads replacement is a $1.5M/yr Amazon United States market (465K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric toothbrush heads replacement market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.2M–$1.4M**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**1%**
- Oral-B65% - valuabletry16% - Betterchoi9% - NEDIFON4% - SetSail3% - GENKENT3% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/electric-toothbrush-heads-replacement/trend)
## **Top electric toothbrush heads replacement search terms**
- **oral b replacement heads soft**96K/yr-20.5%10.4% conv. - **oral b sensitive replacement heads**86K/yr-19.3%11.4% conv. - **oral b replacement heads sensitive**46K/yr-8.9%11.4% conv. - **oral b soft replacement heads**43K/yr-24.3%10.8% conv. - **oral b sensitive gum care replacement brush heads**22K/yr-14.3%13.0% conv. - **electric tooth brush head replacements**16K/yr+7.2%4.0% conv. - **electric toothbrush refills**15K/yr+5.1%2.5% conv. - **oral b replacement heads soft sensitive**17K/yr-45.8%11.5% conv. - **oral b braun replacement heads soft**14K/yr-7.8%11.5% conv. - **oral b replacement heads soft bristle**13K/yr+25.1%11.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/electric-toothbrush-heads-replacement/search-terms)
## **Top electric toothbrush heads replacement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$74K10%$147K15%$221K20%$294K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sensitive Gum Care Replacement Toothbrush Heads Compatible with Oral B Electric Toothbrushes 8 Pack Sensitive Clean Soft Bristles Brush Heads Refill for Oral B Pro Genius Vitality. White**valuabletry**$9.59**4.5★251 rev](https://www.amazon.com/dp/B0FYPR1PWM) [2**Oral-B Sensitive Clean Replacement Brush Heads x 8 Original Refill for Electric Toothbrush White 200 gram**Oral-B**$39.40**4.8★5,521 rev](https://www.amazon.com/dp/B088GC4W6M) [3**Oral-B Sensitive Gum Care Electric Toothbrush Replacement Brush Heads Refill 3 Count**Oral-B**$16.92**4.7★30,248 rev](https://www.amazon.com/dp/B00006ANDK) [4**Oral-B Pro Sensitive Clean Replacement Brush Heads Pack of 4 Extra Soft Bristles Compatible with Oral-B Electric Toothbrush Handles (International Version)**Oral-B**$24.89**4.7★2,541 rev](https://www.amazon.com/dp/B0C1H5X8C1) [5**Oral-B Gum Care Replacement Brush Heads for an Oral-B Electric Toothbrush Pack of 2**Oral-B**$18.44**4.7★2,434 rev](https://www.amazon.com/dp/B07J69CQQG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sensitive Gum Care Replacement Toothbrush Heads Compatible with Oral B Electric Toothbrushes 8 Pack Sensitive Clean Soft Bristles Brush Heads Refill for Oral B Pro Genius Vitality. White**valuabletry**$9.59**251 rev8mo ago](https://www.amazon.com/dp/B0FYPR1PWM) [**Pro Sensitive Gum Care Replacement Brush Heads Compatible with Oral-B Electric Toothbrushes 8 Pack High Density Extra Soft Bristles Toothbrush Heads Refill White**Betterchoi**$9.69**513 rev1y ago](https://www.amazon.com/dp/B0F8HG79WC) [**Oral-B iO Gum & Sensitive Replacement Heads Electric Toothbrush Brush Heads Black 6 Count**Oral-B**$43.64**381 rev1y ago](https://www.amazon.com/dp/B0F8C3YFDV) [**Oral-B Sensitive Gum Care Electric Toothbrush Replacement Brush Heads 8 Count**Oral-B**$41.47**30,248 rev1y ago](https://www.amazon.com/dp/B0DSLSWS9J) [**Oral-B Pro Sensitive Clean Replacement Brush Heads Pack of 4 Extra Soft Bristles Compatible with Oral-B Electric Toothbrush Handles (International Version)**Oral-B**$24.89**2,541 rev2y ago](https://www.amazon.com/dp/B0C1H5X8C1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sensitive Gum Care Replacement Toothbrush Heads Compatible with Oral B Electric Toothbrushes 8 Pack Sensitive Clean Soft Bristles Brush Heads Refill for Oral B Pro Genius Vitality. White**valuabletry**$9.59**4.5★**▲ 301%**](https://www.amazon.com/dp/B0FYPR1PWM) [**Oral-B Sensitive Gum Care Electric Toothbrush Replacement Brush Heads Refill 3 Count**Oral-B**$16.92**4.7★**▲ 116%**](https://www.amazon.com/dp/B00006ANDK) [**Oral-B Pro Sensitive Clean Replacement Toothbrush Heads Pack of 4**Oral-B**$22.68**4.7★**▲ 63%**](https://www.amazon.com/dp/B0CCY6B3X6) [**Oral-B Sensitive Gum Care Replacement Brush Heads for an Oral-B Electric Toothbrush Pack of 5**Oral-B**$45.89**4.7★**▲ 60%**](https://www.amazon.com/dp/B07Y8XDB1P) [**SetSail Toothbrush Heads for Oral B 8 Pack Professional Electric Toothbrush Replacement Heads Medium Soft Dupont Bristles Replacement Toothbrush Heads Precision Clean Brush Heads Refills**SetSail**$6.68**4.5★**▲ 38%**](https://www.amazon.com/dp/B09YL55V38)
**~~View all trending →~~**
## **What buyers say about electric toothbrush heads replacement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Great deal”*
**Size-Overall**18%
*“Exact fit”*
**Quality-Overall**15%
*“Excellent product”*
**Advertised Vs Actual Product**10%
*“As described”*
**Soft Feel**4%
*“the bristles are soft”*
**Brush Quality**4%
*“Soft bristles”*
**Efficiency**3%
*“seems to be doing a good job”*
**Tooth Sensitivity**2%
*“They are gentle on my sensitive teeth”*
**Durability**2%
*“Fantastic durability”*
**Ease Of Use**2%
*“Ease to use”*
### **What buyers complain about **
**Size-Overall**21%
*“Bad fit”*
**Hard Feel**14%
*“These are not soft at all”*
**Quality-Overall**11%
*“the quality looked very cheap”*
**Value For Money**6%
*“Expensive”*
**Durability**5%
*“Breaks”*
**Stiffness**3%
*“Bristles are quite stiff”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Ease Of Cleaning**3%
*“I don't feel like they clean as well”*
**Design-Overall**2%
*“The design on these are downright dangerous”*
**Compatibility-Overall**2%
*“Not compatible”*
### **Top return reasons **
**Size-Overall**60%
**Compatibility-Overall**18%
**Advertised Vs Actual Product**7%
**Functionality-Overall**4%
**Hard Feel**2%
**Quality-Overall**2%
**Value For Money**1%
**Defective Material/Parts**1%
**Shape/Style**1%
**Color**1%
## **Common questions**
- **Is electric toothbrush heads replacement profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the electric toothbrush heads replacement niche?**
- 7 brands and 65 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in electric toothbrush heads replacement?**
- Top complaints mined from reviews: Size-Overall, Hard Feel, Quality-Overall. The return rate is 1.0%.
- **When does demand for electric toothbrush heads replacement peak?**
- Demand is steady year-round — the busiest month runs 2.3× the quietest.
- **What does it cost to enter the electric toothbrush heads replacement niche?**
- Listings span $6.25–$45.89; the average listing price is $23.94 (sweet spot $15–$100). The average incumbent carries 13,839 reviews — the moat a new listing must climb.
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