---
title: "Electric Toothbrush 2 Pack — $403K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/electric-toothbrush-2-pack"
last_updated: "2026-08-11T17:40:55.383Z"
locale: en
meta:
description: "Niche score 37/100 · $403K/yr market · 107K searches/yr · $102.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $403K/yr market · 107K searches/yr · $102.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Electric Toothbrush 2 Pack — $403K/yr Amazon US Niche (2026) - Flapen"
---
# **electric toothbrush 2 pack**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 23Conversion 46Competition 25Returns 63Price range 29Avg price 74Brand share 4Review moat 24Quality gap 37
**Avg price**
**Good****$102.76**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$403K**
$403K/yr · 107K searches
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$21.60–$291.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,926**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, electric toothbrush 2 pack is a $403K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Sep–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric toothbrush 2 pack market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$411K–$514K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#146**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**34**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Oral-B51% - Aquasonic35% - COSLUS7% - Rtauys3% - Philips Sonicare3% - Bitvae2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
25K15KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/health-household/electric-toothbrush-2-pack/trend)
## **Top electric toothbrush 2 pack search terms**
- **oral b electric toothbrush 2 pack**25K/yr+0.5%3.3% conv. - **electric toothbrush set of 2**13K/yr+0.7%3.1% conv. - **electric toothbrush 2 pack bundle**10K/yr+8.9%3.5% conv. - **dual electric toothbrush**7K/yr-16.7%3.8% conv. - **oral b io 2 pack**6K/yr-1.4%1.6% conv. - **his and hers electric toothbrush set**6K/yr-29.8%3.7% conv. - **oral b electric toothbrush 2 pack bundle**5K/yr-23.8%4.7% conv. - **electric toothbrush duo**5K/yr-0.7%4.3% conv. - **double electric toothbrush**4K/yr+3.8%3.3% conv. - **his and hers toothbrush set**4K/yr-14.8%2.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/electric-toothbrush-2-pack/search-terms)
## **Top electric toothbrush 2 pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$40K20%$81K30%$121K40%$161K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Pro 1000 CrossAction Electric Toothbrush Black and White 2 Count**Oral-B**$78.31**4.5★5,060 rev](https://www.amazon.com/dp/B07L5P2J8D) [2**Aquasonic Duo - Dual Handle Ultra Whitening 40 000 VPM Wireless Charging Electric ToothBrushes - 3 Modes with Smart Timers - 10 Dupont Brush Heads & 2 Travel Cases Included**Aquasonic**$51.65**4.6★28,849 rev](https://www.amazon.com/dp/B07HFG93GK) [3**Aquasonic Duo Series PRO Ultra-Whitening Electric Toothbrush Set 5 Modes & Smart Timers Premium Travel Cases & 10 Proflex Brush Heads ADA Accepted Toothbrushes**Aquasonic**$64.89**4.7★556 rev](https://www.amazon.com/dp/B0DH1N34ZZ) [4**Aquasonic Duo Series PRO UV - ADA Accepted Electric Toothbrushes with UV Sanitizer - Inductive Charging Base - 5 Modes with Smart Timers - 10 Proflex Brush Heads & 2 Travel Cases**Aquasonic**$83.53**4.6★9,309 rev](https://www.amazon.com/dp/B083G7F8PG) [5**Oral-B iO 5 Brilliant Clean Electric Toothbrush 2 Pack**Oral-B**$182.13**4.5★77 rev](https://www.amazon.com/dp/B0CJZ3VVBY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 12 Brushing Settings Replacement Reminder USB Charging Case Black & Rose Gold 2-Pack HX9912/71**Philips Sonicare**$211.17**247 rev7mo ago](https://www.amazon.com/dp/B0FWLMV6NH) [**COSLUS C40 Sonic Electric Toothbrush for Adults: 47000 VPM for Deep Cleaning & Whitening with Travel Case - 5 Modes for Sensitive Teeth & Braces Wireless Charging 6 Brush Heads Black & Pink (2PCS)**COSLUS**$34.93**3,838 rev10mo ago](https://www.amazon.com/dp/B0FMXSMLJ7) [**COSLUS C30 Electric Toothbrush for Adults Effective Yet Gentle Ultra-Clean**COSLUS**$21.60**3,511 rev10mo ago](https://www.amazon.com/dp/B0FMXW346K) [**Aquasonic Duo Series PRO Ultra-Whitening Electric Toothbrush Set 5 Modes & Smart Timers Premium Travel Cases & 10 Proflex Brush Heads ADA Accepted Toothbrushes**Aquasonic**$64.89**556 rev1y ago](https://www.amazon.com/dp/B0DH1N34ZZ) [**Rtauys 2 Pack Electric Toothbrush for Adults - 2 Rechargeable Electric Toothbrushes with 12 Brush Heads & 2 Travel Case Power Electric Toothbrush with Holder 3 Hrs Charge for 120 Days - Black+Pink**Rtauys**$31.90**4,636 rev1y ago](https://www.amazon.com/dp/B0DDKSP4TW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AquaSonic Home Dental Center Rechargeable Power Toothbrush & Smart Water Flosser - Complete Family Oral Care System - 10 Attachments and Tips Included - Various Modes & Timers (Black)**Aquasonic**$58.93**4.5★**▲ 331%**](https://www.amazon.com/dp/B0CJMQNDM9) [**COSLUS C40 Sonic Electric Toothbrush for Adults: 47000 VPM for Deep Cleaning & Whitening with Travel Case - 5 Modes for Sensitive Teeth & Braces Wireless Charging 6 Brush Heads Black & Pink (2PCS)**COSLUS**$34.93**4.5★**▲ 266%**](https://www.amazon.com/dp/B0FMXSMLJ7) [**Philips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 12 Brushing Settings Replacement Reminder USB Charging Case Black & Rose Gold 2-Pack HX9912/71**Philips Sonicare**$211.17**4.6★**▲ 197%**](https://www.amazon.com/dp/B0FWLMV6NH) [**COSLUS C30 Electric Toothbrush for Adults Effective Yet Gentle Ultra-Clean**COSLUS**$21.60**4.5★**▲ 150%**](https://www.amazon.com/dp/B0FMXW346K) [**Oral-B iO 5 Brilliant Clean Electric Toothbrush 2 Pack**Oral-B**$182.13**4.5★**▲ 47%**](https://www.amazon.com/dp/B0CJZ3VVBY)
**~~View all trending →~~**
## **What buyers say about electric toothbrush 2 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Great tool”*
**Value For Money**15%
*“Great value”*
**Charging**7%
*“It holds a charge great”*
**Tooth Brightening**7%
*“Teeth are whiter”*
**Battery Life**6%
*“Battery life is amazing”*
**Cleansing**5%
*“Clean teeth”*
**Brush Quality**5%
*“Love this tooth brush”*
**Ease Of Cleaning**5%
*“Cleans Great”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
### **What buyers complain about **
**Charging**27%
*“Won't charge”*
**Durability**22%
*“Didn't even last a year”*
**Battery Life**7%
*“Battery life is really bad”*
**Value For Money**5%
*“Not worth the price”*
**Quality-Overall**4%
*“Crappy product”*
**Ease Of Cleaning**4%
*“which makes cleaning inconvenient”*
**Design-Overall**4%
*“flawed handle design”*
**Ease Of Use**4%
*“It just was more irrating to use”*
**Functionality-Overall**3%
*“Stopped working”*
**Size-Overall**2%
*“Too big”*
### **Top return reasons **
**Charging**25%
**Functionality-Overall**15%
**Value For Money**14%
**Advertised Vs Actual Product**9%
**Size-Overall**7%
**Product Condition**5%
**Defective Material/Parts**5%
**Quality-Overall**2%
**Ease Of Cleaning**2%
**Color**2%
## **Common questions**
- **Is electric toothbrush 2 pack profitable to sell on Amazon United States?**
- The niche generates $403K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the electric toothbrush 2 pack niche?**
- 6 brands and 34 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in electric toothbrush 2 pack?**
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 2.5%.
- **When does demand for electric toothbrush 2 pack peak?**
- Demand peaks in Jul–Aug–Sep–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the electric toothbrush 2 pack niche?**
- Listings span $21.60–$291.52; the average listing price is $102.76 (sweet spot $15–$100). The average incumbent carries 4,926 reviews — the moat a new listing must climb.
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