---
title: "Elderberry — $2.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/elderberry"
last_updated: "2026-08-06T16:41:14.295Z"
locale: en
meta:
description: "Niche score 61/100 · $2.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $2.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Elderberry — $2.9M/yr Amazon US Niche (2026) - Flapen"
---
# **elderberry**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 8Conversion 88Competition 55Returns 100Price range 72Avg price 82Brand share 76Review moat 21Quality gap 16
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.9M**
$2.9M/yr · 1.6M searches
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.90**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$8.07–$33.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****11,554.48**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-33.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elderberry is a $2.9M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elderberry market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$2.7M–$3.6M**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**663**
**Top-5 brand share**
**59%**
Top 20: 94%
**Top-5 click share**
**52%**
Top 20: 84%
**Open market**
**38%**
- Nature's Way23% - Viva Naturals15% - MARYRUTH'S10% - Horbäach7% - Bronson4% - Sandhu's4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.7% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/health-household/elderberry/trend)
## **Top elderberry search terms**
- **elderberry**1.1M/yr-41.4%8.0% conv. - **elderberry vitamin c and zinc**255K/yr-37.6%11.1% conv. - **elderberry herbal supplements**17K/yr+205.7%0.2% conv. - **organic elderberry**45K/yr-33.8%4.7% conv. - **elderberry immune support**24K/yr-21.7%2.1% conv. - **elder**17K/yr+28.3%1.0% conv. - **elderberry organic**52K/yr-18.0%2.7% conv. - **zinc elderberry**10K/yr-8.9%2.5% conv. - **elderberry with zinc and vitamin c for adults**6K/yr+22.1%0.5% conv. - **elderberry vitamin c**7K/yr+17.4%1.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/elderberry/search-terms)
## **Top elderberry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$147K10%$295K15%$442K20%$590K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Way Sambucus Elderberry Gummies for Immune Support* Ages 4+ 60 ct**Nature's Way**$12.78**4.8★114,700 rev](https://www.amazon.com/dp/B00MJ7VL1O) [2**Viva Naturals Elderberry with Vitamin C and Zinc for Adults - 5 in 1 Sambucus Black Elderberry Capsules with Vitamin D3 5000 IU Immunity Supplement Sambucus Elderberry Immune Support Supplement**Viva Naturals**$23.27**4.7★46,727 rev](https://www.amazon.com/dp/B086PHR52V) [3**MARYRUTHS Elderberry Liquid Drops for Adults & Kids | Immune Support | Antioxidant | 150mg Elderberry Extract | USDA Organic | CLP Purity Award | Sugar Free | Vegan | Non-GMO | Gluten Free | 1 oz**MARYRUTH'S**$15.04**4.8★12,854 rev](https://www.amazon.com/dp/B07P3H2VH1) [4**Horbach Black Elderberry | 180 Capsules | Sambucus Extract Supplement**Horbäach**$9.85**4.7★17,202 rev](https://www.amazon.com/dp/B07HZ4DSVN) [5**Elderberry Vitamin C and Zinc Capsules with D3 and Quercetin | 6-in-1 Immune Support Supplement Pills for Adults | 120 Count Sambucus Black Elderberry Natural Immunity Vitamins | Made in USA**Sandhu's**$24.35**4.7★1,812 rev](https://www.amazon.com/dp/B0DGZBMHCY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Adult Elderberry 50 mg Gummy 120 Count**Amazon Basics**$10.74**274 rev7mo ago](https://www.amazon.com/dp/B0F5W74LKR) [**Bronson Elderberry Extra Strength Supports Healthy Immune System & Antioxidant Protection Non GMO 90 Vegetarian Capsules**Bronson**$9.98**747 rev1y ago](https://www.amazon.com/dp/B0DWH2V3X5) [**Elderberry Immune Support Supplement 8-in-1 Formula with Echinacea Vitamin C & Zinc Vitamin D 5000 IU Turmeric Ginger Ashwagandha 60 Capsules**VITBOOST**$12.72**1,695 rev1y ago](https://www.amazon.com/dp/B0DJCTB9DV) [**Elderberry Vitamin C and Zinc Capsules with D3 and Quercetin | 6-in-1 Immune Support Supplement Pills for Adults | 120 Count Sambucus Black Elderberry Natural Immunity Vitamins | Made in USA**Sandhu's**$24.35**1,812 rev1y ago](https://www.amazon.com/dp/B0DGZBMHCY) [**Zazzee USDA Organic Black Elderberry 10:1 Extract 120 Vegan Capsules 2 Month Supply Sambucus Nigra Antioxidant & Immune Support Concentrated 10X Extract All-Natural Non-GMO Made in the USA**Zazzee**$22.66**441 rev2y ago](https://www.amazon.com/dp/B0CW3LCK79)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Adult Elderberry 50 mg Gummy 120 Count**Amazon Basics**$10.74**4.8★**▲ 209%**](https://www.amazon.com/dp/B0F5W74LKR) [**Elderberry Capsules | 1000mg Sambucus Elderberry with Zinc and Vitamin C for Adults + Vitamin D3 5000 IU & Ginger | 5-in-1 Antioxidant Immune Support Supplement | 120 Elderberry Extract Capsules**NutraChamps**$20.19**4.7★**▲ 184%**](https://www.amazon.com/dp/B07PGL34X4) [**Bronson Elderberry Extra Strength Supports Healthy Immune System & Antioxidant Protection Non GMO 90 Vegetarian Capsules**Bronson**$9.98**4.8★**▲ 50%**](https://www.amazon.com/dp/B0DWH2V3X5) [**Sports Research Elderberry Immune Support with Zinc Ginger Vitamin C & D3 - Vegan Friendly Non-GMO Gluten Free - 60 Veggie Capsules**Sports Research**$21.63**4.7★**▲ 47%**](https://www.amazon.com/dp/B0861HZD7G) [**Horbach Black Elderberry | 300 Capsules | Sambucus Supplement**Horbäach**$16.32**4.8★**▲ 47%**](https://www.amazon.com/dp/B09CZK51D5)
**~~View all trending →~~**
## **What buyers say about elderberry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“the quality is consistently reliable”*
**Taste-Overall**15%
*“These gummies taste good”*
**Immunity Booster**13%
*“Best immune booster”*
**Vitamin**7%
*“Great Vitamin Supplement”*
**Cold Relief**6%
*“Great for colds”*
**Value For Money**5%
*“Can't beat the price”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Flavor**4%
*“Flavor is tolerable”*
**Ease Of Chewing/Swallowing**3%
*“Chews good”*
**Efficiency**2%
*“It does work”*
### **What buyers complain about **
**Taste-Overall**7%
*“No taste to me just tastes like a capsule”*
**Side Effects**4%
*“it made me sick it caused me brain zap”*
**Value For Money**4%
*“Not worth it”*
**Smell**4%
*“The smell is one you would imagine from a dried berry”*
**Color**4%
*“The color is off”*
**Quality-Overall**4%
*“Quality control seems to be an issue”*
**Ease Of Use**3%
*“HARD TO OPEN”*
**Dosage**3%
*“Too much in 1”*
**Ingredients-Overall**3%
*“Disappointing Ingedient”*
**Vitamin**3%
*“Youre better off taking a multi vitamin”*
### **Top return reasons **
**Value For Money**18%
**Blood Sugar Level**12%
**Advertised Vs Actual Product**12%
**Functionality-Overall**12%
**Flavor**6%
**Blood Pressure**6%
**Color Fading/Discoloration**6%
**Color**6%
**Taste-Overall**6%
**Vitamin**6%
## **Common questions**
- **Is elderberry profitable to sell on Amazon United States?**
- The niche generates $2.9M/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the elderberry niche?**
- 26 brands and 663 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in elderberry?**
- Top complaints mined from reviews: Taste-Overall, Side Effects, Value For Money. The return rate is 0.0%.
- **When does demand for elderberry peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the elderberry niche?**
- Listings span $8.07–$33.07; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 11,554 reviews — the moat a new listing must climb.
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