---
title: "Elderberry Syrup — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/elderberry-syrup"
last_updated: "2026-08-06T20:14:31.410Z"
locale: en
meta:
description: "Niche score 53/100 · $1.7M/yr market · 930K searches/yr · $23.89 avg price. Soft demand (-42.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $1.7M/yr market · 930K searches/yr · $23.89 avg price. Soft demand (-42.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Elderberry Syrup — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **elderberry syrup**
**Worth a look**
Shows low returns (0.0%), but soft demand (-42.8% this quarter) keeps it on the watch list.
Market size 90Growth 4Conversion 78Competition 35Returns 100Price range 81Avg price 95Brand share 37Review moat 25Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.89**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.7M**
$1.7M/yr · 930K searches
**Price range**
**Great****$9.77–$38.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,255**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-42.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elderberry syrup is a $1.7M/yr Amazon United States market (930K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elderberry syrup market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.9M–$2.4M**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**590**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**13%**
- Nature's Way25% - MARYRUTH'S20% - Sambucol17% - Gaia Herbs15% - ZAND6% - 365 by Whole Foods Market4% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.8% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/health-household/elderberry-syrup/trend)
## **Top elderberry syrup search terms**
- **elderberry syrup**514K/yr-48.8%9.3% conv. - **elderberry syrup organic**230K/yr-60.9%8.8% conv. - **organic elderberry syrup**33K/yr-34.9%4.3% conv. - **sambucus elderberry syrup**18K/yr+9.2%1.7% conv. - **black elderberry syrup**16K/yr-18.1%5.6% conv. - **sambucol black elderberry syrup**17K/yr-24.2%9.0% conv. - **gaia elderberry syrup**14K/yr-21.9%7.0% conv. - **elderberry liquid**12K/yr-30.8%5.1% conv. - **gaia elderberry**11K/yr-17.1%2.3% conv. - **elderberry syrup immune support**8K/yr-20.5%2.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/elderberry-syrup/search-terms)
## **Top elderberry syrup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$172K20%$345K30%$517K40%$690K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Way Sambucus Elderberry Traditional Immune Syrup Highly Concentrated Black Elderberry Extract Traditional Immune Support* Delicious Berry Flavored 8 Fl Oz (Packaging May Vary)**Nature's Way**$16.20**4.7★13,865 rev](https://www.amazon.com/dp/B001E8GO6G) [2**MARYRUTHS Elderberry Liquid Drops for Adults & Kids | Immune Support | Antioxidant | 150mg Elderberry Extract | USDA Organic | CLP Purity Award | Sugar Free | Vegan | Non-GMO | Gluten Free | 1 oz**MARYRUTH'S**$15.04**4.8★12,854 rev](https://www.amazon.com/dp/B07P3H2VH1) [3**Gaia Herbs Black Elderberry Syrup - Made with Organic Black Elderberries (Sambucus nigra) for Immune System Support* - USDA Certified Organic Formula - 5.4 Fl Oz (About 32 to 128 Servings)**Gaia Herbs**$33.07**4.7★3,275 rev](https://www.amazon.com/dp/B0036THLPE) [4**Sambucol Advanced Black Elderberry Syrup Immune Support - 4 Fl Oz**Sambucol**$9.77**4.7★1,691 rev](https://www.amazon.com/dp/B084ZPFCTG) [5**MARYRUTHS Organic Extra Strength Elderberry Liquid Drops for Immune Support | 250mg Elderberry Extract | Sambucus Elderberry | Vegan | USDA Organic | CLP Purity Award | Non-GMO | Gluten Free | 2 oz**MARYRUTH'S**$18.30**4.8★1,290 rev](https://www.amazon.com/dp/B087W8L8ZJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Heartland Organic Elderberry Syrup - Cold Pressed Elderberry Juice Zero Water Added - Immune Support for Kids & Adults - Made with Raw Honey Ginger Cinnamon & Star Anise - 13 fl oz (375 ml)**Heartland Elderberry Farms**$30.95**176 rev1y ago](https://www.amazon.com/dp/B0DL7TLNJ7) [**Elderlane Elderberry Syrup Immune Boosters for Adults & Kids 16.9oz**Elderlane**$38.90**280 rev3y ago](https://www.amazon.com/dp/B0CBR3C742) [**Rowe Casa Organics Elderberry with Antioxidants Zinc Vitamin C 16 Fl Oz**Rowe Casa Organics**$30.57**220 rev5y ago](https://www.amazon.com/dp/B08HR4PGC7) [**MARYRUTHS Toddler Elderberry Syrup USDA Organic Elderberry Sugar Free Kids Immune Support Supplement for Ages 1-3 Years Clean Label Project Verified Vegan Non-GMO Gluten Free 1 Fl Oz**MARYRUTH'S**$17.07**2,045 rev6y ago](https://www.amazon.com/dp/B08C29HFHM) [**MARYRUTHS Organic Extra Strength Elderberry Liquid Drops for Immune Support | 250mg Elderberry Extract | Sambucus Elderberry | Vegan | USDA Organic | CLP Purity Award | Non-GMO | Gluten Free | 2 oz**MARYRUTH'S**$18.30**1,290 rev6y ago](https://www.amazon.com/dp/B087W8L8ZJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**365 by Whole Foods Market Elderberry Syrup 8 FZ**365 by Whole Foods Market**$15.10**4.6★**▲ 174%**](https://www.amazon.com/dp/B07QH9KNLG) [**Elderlane Elderberry Syrup Immune Boosters for Adults & Kids 16.9oz**Elderlane**$38.90**4.8★**▲ 157%**](https://www.amazon.com/dp/B0CBR3C742) [**Heartland Organic Elderberry Syrup - Cold Pressed Elderberry Juice Zero Water Added - Immune Support for Kids & Adults - Made with Raw Honey Ginger Cinnamon & Star Anise - 13 fl oz (375 ml)**Heartland Elderberry Farms**$30.95**4.6★**▲ 150%**](https://www.amazon.com/dp/B0DL7TLNJ7) [**Honey Gardens Elderberry & Honey Immune Syrup - Black Elderberry Syrup for Adults & Kids Natural Throat Defense Wellness Supplement with Propolis & Organic Apple Cider Vinegar - 8 Fl Oz**ZAND**$21.90**4.7★**▲ 25%**](https://www.amazon.com/dp/B0011DMO86) [**Gaia Herbs Black Elderberry Syrup - Made with Organic Black Elderberries (Sambucus nigra) for Immune System Support* - USDA Certified Organic Formula - 5.4 Fl Oz (About 32 to 128 Servings)**Gaia Herbs**$33.07**4.7★**▲ 20%**](https://www.amazon.com/dp/B0036THLPE)
**~~View all trending →~~**
## **What buyers say about elderberry syrup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**22%
*“Good taste”*
**Immunity Booster**15%
*“Good immune support”*
**Cold Relief**9%
*“It does really help during cold season”*
**Quality-Overall**9%
*“Quality drops that taste great”*
**Flavor**5%
*“good flavor”*
**Ingredients-Overall**4%
*“Great quality; Real ingredients”*
**Efficiency**3%
*“Pretty effective”*
**Value For Money**3%
*“Worth the”*
**Vitamin**3%
*“Great supplement”*
**Sweetness**3%
*“Sweet and intense flavour”*
### **What buyers complain about **
**Taste-Overall**14%
*“TASTES HORRIBLE”*
**Value For Money**6%
*“Way overpriced”*
**Dosage**6%
*“wont last very long when taking it daily”*
**Dilute/Watery**5%
*“To watery for me”*
**Side Effects**3%
*“I thought there was a chance I was getting sick”*
**Fever Relief**3%
*“He was very sick”*
**Texture/Consistency-Overall**3%
*“Its a thicker consistency”*
**Size-Overall**2%
*“Tiny”*
**Sweetness**2%
*“The taste is a little sweeter than expected”*
**Ease Of Use**2%
*“Afraid to use it”*
### **Top return reasons **
**Blood Sugar Level**31%
**Advertised Vs Actual Product**25%
**Vitamin**13%
**Functionality-Overall**13%
**Flavor**13%
**Sweetness**6%
## **Common questions**
- **Is elderberry syrup profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 17 tracked products. 90-day search growth is -42.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the elderberry syrup niche?**
- 12 brands and 590 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in elderberry syrup?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Dosage. The return rate is 0.0%.
- **When does demand for elderberry syrup peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the elderberry syrup niche?**
- Listings span $9.77–$38.90; the average listing price is $23.89 (sweet spot $15–$100). The average incumbent carries 4,255 reviews — the moat a new listing must climb.
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