---
title: "Elderberry Capsules — $709K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/elderberry-capsules"
last_updated: "2026-08-06T16:39:12.791Z"
locale: en
meta:
description: "Niche score 59/100 · $709K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $709K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Elderberry Capsules — $709K/yr Amazon US Niche (2026) - Flapen"
---
# **elderberry capsules**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 14Conversion 93Competition 61Returns 100Price range 84Avg price 81Brand share 73Review moat 22Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.45–$56.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$709K**
$709K/yr · 356K searches
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,385.81**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elderberry capsules is a $709K/yr Amazon United States market (356K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elderberry capsules market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$693K–$867K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**617**
**Top-5 brand share**
**61%**
Top 20: 95%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**33%**
- Horbäach26% - Nature's Way11% - Bronson9% - Nutricost7% - Viva Naturals7% - Zazzee6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Sep · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/health-household/elderberry-capsules/trend)
## **Top elderberry capsules search terms**
- **elderberry capsules**131K/yr-32.9%12.8% conv. - **black elderberry**82K/yr-29.9%11.3% conv. - **black elderberry capsules**30K/yr-8.3%15.3% conv. - **elderberry supplement**18K/yr-4.4%5.1% conv. - **elderberry vitamins**18K/yr-32.0%4.4% conv. - **elderberry pills**14K/yr-11.8%4.7% conv. - **black elderberry 2000mg capsules**8K/yr+13.8%6.5% conv. - **elderberry tablets**10K/yr-9.6%2.5% conv. - **elderberry supplements**14K/yr+6.7%1.9% conv. - **elderberry vitamin**6K/yr+18.2%1.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/elderberry-capsules/search-terms)
## **Top elderberry capsules products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$28K8%$57K12%$85K16%$113K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Horbach Black Elderberry | 300 Capsules | Sambucus Supplement**Horbäach**$16.32**4.8★3,489 rev](https://www.amazon.com/dp/B09CZK51D5) [2**Horbach Black Elderberry | 180 Capsules | Sambucus Extract Supplement**Horbäach**$9.85**4.7★17,202 rev](https://www.amazon.com/dp/B07HZ4DSVN) [3**Natures Way Black Elderberry Capsules Traditional Immune Support Supplement with Elderberry and Elderflower* 1 150 mg per 2-Capsule Serving Plant-Powered Vegan Capsules 100 Count**Nature's Way**$10.30**4.7★14,577 rev](https://www.amazon.com/dp/B000MXE1K0) [4**Nutricost Elderberry Capsules 575mg (120 Capsules) Black Elderberry**Nutricost**$11.68**4.8★1,341 rev](https://www.amazon.com/dp/B07KRBC2L3) [5**Viva Naturals Elderberry with Vitamin C and Zinc for Adults - 5 in 1 Sambucus Black Elderberry Capsules with Vitamin D3 5000 IU Immunity Supplement Sambucus Elderberry Immune Support Supplement**Viva Naturals**$23.27**4.7★46,727 rev](https://www.amazon.com/dp/B086PHR52V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Elderberry Capsules - 10:1 Extract Equals 5 000mg of Fresh Elderberries (Vegan) for Immune Support Allergy Sinus Relief - Sambucus Nigra - Black Elderberry - 120 Caps (No Pills or Gummies)**PURE CO**$22.33**32 rev4mo ago](https://www.amazon.com/dp/B0GSBTB1H1) [**Bronson Elderberry Extra Strength Supports Healthy Immune System & Antioxidant Protection Non GMO 90 Vegetarian Capsules**Bronson**$9.98**747 rev1y ago](https://www.amazon.com/dp/B0DWH2V3X5) [**Elderberry Immune Support Supplement 8-in-1 Formula with Echinacea Vitamin C & Zinc Vitamin D 5000 IU Turmeric Ginger Ashwagandha 60 Capsules**VITBOOST**$12.72**1,695 rev1y ago](https://www.amazon.com/dp/B0DJCTB9DV) [**Elderberry Vitamin C and Zinc Capsules with D3 and Quercetin | 6-in-1 Immune Support Supplement Pills for Adults | 120 Count Sambucus Black Elderberry Natural Immunity Vitamins | Made in USA**Sandhu's**$24.35**1,812 rev1y ago](https://www.amazon.com/dp/B0DGZBMHCY) [**Zazzee USDA Organic Black Elderberry 10:1 Extract 120 Vegan Capsules 2 Month Supply Sambucus Nigra Antioxidant & Immune Support Concentrated 10X Extract All-Natural Non-GMO Made in the USA**Zazzee**$22.66**441 rev2y ago](https://www.amazon.com/dp/B0CW3LCK79)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Elderberry Capsules - 10:1 Extract Equals 5 000mg of Fresh Elderberries (Vegan) for Immune Support Allergy Sinus Relief - Sambucus Nigra - Black Elderberry - 120 Caps (No Pills or Gummies)**PURE CO**$22.33**4.8★**▲ 520%**](https://www.amazon.com/dp/B0GSBTB1H1) [**FLORIDA HERBS Black Elderberry Capsules | 180 Count | Sambucus Elderberry Vitamins Non-GMO Gluten Free Organic Elderberry Extract Sambucus Nigra**FLORIDA HERBS**$18.50**4.8★**▲ 160%**](https://www.amazon.com/dp/B07GJ5XBQM) [**Zeal Naturals Max Strength Elderberry Capsules + Zinc + Vitamin C | 500mg for Immune System Support with Black Sambucus Elderberry | 100 Count | 3-in-1 Immune Support for Adults**Zeal Naturals**$18.59**4.7★**▲ 72%**](https://www.amazon.com/dp/B085RP74GB) [**NaturaLife Labs Sambucus Elderberry Capsules with Vitamin C & Zinc Immune Support Supplement 90 Vegan Capsules Non-GMO & Gluten-Free**NaturaLife Labs**$15.86**4.7★**▲ 36%**](https://www.amazon.com/dp/B087SNJ887) [**Piping Rock Black Elderberry Capsules | 180 Count**Piping Rock**$11.98**4.8★**▲ 29%**](https://www.amazon.com/dp/B0855RCRJV)
**~~View all trending →~~**
## **What buyers say about elderberry capsules**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Immunity Booster**16%
*“Boosted my immune system”*
**Quality-Overall**16%
*“The quality feels reliable”*
**Vitamin**10%
*“Great Vitamin Supplement”*
**Taste-Overall**10%
*“These Gummies taste great”*
**Cold Relief**7%
*“Fewer colds”*
**Value For Money**5%
*“Definitely worth the price”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Efficiency**4%
*“It does work”*
**Ease Of Use**3%
*“Easy to use”*
**Ease Of Chewing/Swallowing**3%
*“easy to chew”*
### **What buyers complain about **
**Taste-Overall**7%
*“do not have a taste”*
**Value For Money**5%
*“Not worth it”*
**Color**5%
*“They were more pink in color this time”*
**Ease Of Use**4%
*“Could not open”*
**Smell**4%
*“have only a very faint odor”*
**Dosage**3%
*“about a 1/3 of the capsules were popping apart becasue they were over filled”*
**Side Effects**3%
*“it made me sick it caused me brain zap”*
**Vitamin**3%
*“Shame on you for not even advertising Vitamin D on the front of your bottle”*
**Functionality-Overall**3%
*“Doesnt work”*
**Quality-Overall**3%
*“Quality control seems to be an issue”*
### **Top return reasons **
**Value For Money**27%
**Color Fading/Discoloration**9%
**Salt Content**9%
**Acid Regulator/Stomach Ache Relief**9%
**Advertised Vs Actual Product**9%
**Functionality-Overall**9%
**Blood Pressure**9%
**Vitamin**9%
**Color**9%
## **Common questions**
- **Is elderberry capsules profitable to sell on Amazon United States?**
- The niche generates $709K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the elderberry capsules niche?**
- 27 brands and 617 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in elderberry capsules?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Color. The return rate is 0.0%.
- **When does demand for elderberry capsules peak?**
- Demand peaks in Jan–Aug–Sep; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the elderberry capsules niche?**
- Listings span $8.45–$56.07; the average listing price is $17.33 (sweet spot $15–$100). The average incumbent carries 9,386 reviews — the moat a new listing must climb.
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