[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-health-household-eggshell-toothpaste":3,"research-sidebar-rollups":627},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":47,"baselines":83,"demand":88,"seasonality":384,"brandShare":397,"products":401,"feedback":441,"searchTerms":568,"related":592,"lastUpdated":35},"fb86ecbbd56f2e4815f71be675d415d2","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":20,"brandCountYearAgo":36,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":30,"unitsSoldMin":40,"unitsSoldAvgMin":41,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":20,"top20BrandShare":20,"primePct":28,"oosRate":30},47982,27199,-0.1318,-0.3389,0.065,1,4.3,382,27.14,17.57,38.68,4,3000,0.75,0.0043,0,"eggshell toothpaste","eggshell-toothpaste","\u002Fresearch\u002Fus\u002Fhealth-household\u002Feggshell-toothpaste","Toothpaste","2026-07-14T23:28:35.377424+00:00",6,2,[],254,2500,250,500,67850,81420,52,144,{"score":48,"verdict":49,"components":50},41,"skip",[51,56,59,63,65,67,70,75,78,81],{"key":52,"score":53,"weight":54,"raw":55},"marketSize",12,0.15,47981.76,{"key":57,"score":58,"weight":54,"raw":18},"growth",8,{"key":60,"score":61,"weight":62,"raw":19},"conversion",71,0.1,{"key":64,"score":30,"weight":54,"raw":20},"competition",{"key":66,"score":30,"weight":62,"raw":20},"brandShare",{"key":68,"score":69,"weight":62,"raw":21},"qualityGap",75,{"key":71,"score":72,"weight":73,"raw":74},"reviewMoat",81,0.05,381.75,{"key":76,"score":77,"weight":62,"raw":29},"returns",98,{"key":79,"score":80,"weight":73,"raw":23},"avgPrice",95,{"key":82,"score":80,"weight":73,"raw":20},"priceRange",{"avgRating":84,"medianPrice":85,"medianReturnRate":86,"nichesTracked":87},4.42,24.38,0.0215,115062,{"points":89,"droppedPartialWeek":383},[90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,235,238,241,243,246,249,252,255,258,261,264,266,269,272,275,278,281,284,286,289,292,295,298,300,303,306,309,312,315,318,320,323,326,329,332,335,338,341,344,347,350,353,356,358,361,364,366,369,372,375,377,380],{"week":91,"volume":92},"2024-07-21",740,{"week":94,"volume":95},"2024-07-28",855,{"week":97,"volume":98},"2024-08-04",970,{"week":100,"volume":101},"2024-08-11",1119,{"week":103,"volume":104},"2024-08-18",1157,{"week":106,"volume":107},"2024-09-15",1299,{"week":109,"volume":110},"2024-09-22",1085,{"week":112,"volume":113},"2024-09-29",876,{"week":115,"volume":116},"2024-10-06",880,{"week":118,"volume":119},"2024-10-13",950,{"week":121,"volume":122},"2024-10-20",605,{"week":124,"volume":125},"2024-10-27",560,{"week":127,"volume":128},"2024-11-03",566,{"week":130,"volume":131},"2024-11-10",592,{"week":133,"volume":134},"2024-11-17",590,{"week":136,"volume":42},"2024-11-24",{"week":138,"volume":139},"2024-12-01",691,{"week":141,"volume":142},"2024-12-08",925,{"week":144,"volume":145},"2024-12-15",897,{"week":147,"volume":148},"2024-12-22",575,{"week":150,"volume":151},"2024-12-29",435,{"week":153,"volume":154},"2025-01-05",529,{"week":156,"volume":157},"2025-01-12",503,{"week":159,"volume":160},"2025-01-19",494,{"week":162,"volume":163},"2025-01-26",913,{"week":165,"volume":166},"2025-02-02",2334,{"week":168,"volume":169},"2025-02-09",2039,{"week":171,"volume":172},"2025-02-16",1725,{"week":174,"volume":175},"2025-02-23",1754,{"week":177,"volume":178},"2025-03-02",1525,{"week":180,"volume":181},"2025-03-09",1444,{"week":183,"volume":184},"2025-03-16",1530,{"week":186,"volume":187},"2025-03-23",1497,{"week":189,"volume":190},"2025-03-30",1582,{"week":192,"volume":193},"2025-04-06",1689,{"week":195,"volume":196},"2025-04-13",1775,{"week":198,"volume":199},"2025-04-20",1585,{"week":201,"volume":202},"2025-04-27",942,{"week":204,"volume":205},"2025-05-04",725,{"week":207,"volume":208},"2025-05-11",620,{"week":210,"volume":211},"2025-05-18",486,{"week":213,"volume":214},"2025-05-25",623,{"week":216,"volume":217},"2025-06-01",431,{"week":219,"volume":220},"2025-06-08",525,{"week":222,"volume":223},"2025-06-15",474,{"week":225,"volume":226},"2025-06-22",559,{"week":228,"volume":229},"2025-06-29",548,{"week":231,"volume":232},"2025-07-06",424,{"week":234,"volume":226},"2025-07-13",{"week":236,"volume":237},"2025-07-20",351,{"week":239,"volume":240},"2025-07-27",444,{"week":242,"volume":223},"2025-08-03",{"week":244,"volume":245},"2025-08-10",441,{"week":247,"volume":248},"2025-08-17",442,{"week":250,"volume":251},"2025-08-24",389,{"week":253,"volume":254},"2025-08-31",388,{"week":256,"volume":257},"2025-09-07",410,{"week":259,"volume":260},"2025-09-14",352,{"week":262,"volume":263},"2025-09-21",387,{"week":265,"volume":160},"2025-09-28",{"week":267,"volume":268},"2025-10-05",645,{"week":270,"volume":271},"2025-10-12",440,{"week":273,"volume":274},"2025-10-19",457,{"week":276,"volume":277},"2025-10-26",319,{"week":279,"volume":280},"2025-11-02",397,{"week":282,"volume":283},"2025-11-09",379,{"week":285,"volume":248},"2025-11-16",{"week":287,"volume":288},"2025-11-23",556,{"week":290,"volume":291},"2025-11-30",696,{"week":293,"volume":294},"2025-12-07",864,{"week":296,"volume":297},"2025-12-14",699,{"week":299,"volume":92},"2025-12-21",{"week":301,"volume":302},"2025-12-28",472,{"week":304,"volume":305},"2026-01-04",589,{"week":307,"volume":308},"2026-01-11",607,{"week":310,"volume":311},"2026-01-18",511,{"week":313,"volume":314},"2026-01-25",502,{"week":316,"volume":317},"2026-02-01",515,{"week":319,"volume":211},"2026-02-08",{"week":321,"volume":322},"2026-02-15",692,{"week":324,"volume":325},"2026-02-22",496,{"week":327,"volume":328},"2026-03-01",419,{"week":330,"volume":331},"2026-03-08",400,{"week":333,"volume":334},"2026-03-15",1136,{"week":336,"volume":337},"2026-03-22",863,{"week":339,"volume":340},"2026-03-29",690,{"week":342,"volume":343},"2026-04-05",773,{"week":345,"volume":346},"2026-04-12",1141,{"week":348,"volume":349},"2026-04-19",610,{"week":351,"volume":352},"2026-04-26",405,{"week":354,"volume":355},"2026-05-03",512,{"week":357,"volume":325},"2026-05-10",{"week":359,"volume":360},"2026-05-17",408,{"week":362,"volume":363},"2026-05-24",751,{"week":365,"volume":274},"2026-05-31",{"week":367,"volume":368},"2026-06-07",427,{"week":370,"volume":371},"2026-06-14",272,{"week":373,"volume":374},"2026-06-21",367,{"week":376,"volume":360},"2026-06-28",{"week":378,"volume":379},"2026-07-05",311,{"week":381,"volume":382},"2026-07-12",277,false,[385,386,387,388,389,390,391,392,393,394,395,396],0.7940595399188092,1.7153941136671176,1.5151366711772665,1.5238836265223275,0.7711291535107502,0.6090978800180424,0.6766931664411366,0.9191136671177266,0.9572839744828919,0.829594046008119,0.7164606826041195,0.9563945271387762,{"top":398,"otherBrandCount":30,"otherClickShare":30},[399],{"brand":400,"clickShare":20},"The VanMan Company",[402,411,421,431],{"asin":403,"title":404,"brand":400,"imageUrl":405,"price":24,"rating":21,"reviews":406,"clickShare90":407,"clickShare360":408,"launchDate":409,"amazonUrl":410},"B0BCYWLVMK","Vanmans - Miracle Tooth Cleaning Powder Toothpaste - Fluoride-Free Whitening Tooth Powder with Coconut Charcoal Eggshell Powders - Remineralizing Toothpaste - 2.2 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418mTgS5tzL.jpg",903,0.5685,0.5609,"2022-09-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BCYWLVMK",{"asin":412,"title":413,"brand":400,"imageUrl":414,"price":415,"rating":26,"reviews":416,"clickShare90":417,"clickShare360":418,"launchDate":419,"amazonUrl":420},"B0C4ZWCSMM","Vanmans - Mint and Bone Tooth Powder Toothpaste - Remineralizing Tooth Powder with Cattle Bone Derived Hydroxyapatite Bentonite Clay Peppermint Oil and Baking Soda - 2.2 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415zwgMPozL.jpg",26.15,451,0.3484,0.3519,"2023-05-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C4ZWCSMM",{"asin":422,"title":423,"brand":400,"imageUrl":424,"price":25,"rating":425,"reviews":426,"clickShare90":427,"clickShare360":428,"launchDate":429,"amazonUrl":430},"B0BV8W8S5L","Vanmans - Oral Mouth Care Kit with Powder Toothpaste (2.2 Ounce) and Oral Rinse Mouthwash (8.8 Ounce) - Aloe Mint Remineralizing Mouthwash and Tooth Powder with Coconut Charcoal Egg Shell","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Z+62wRCyL.jpg",4.4,92,0.0444,0.0566,"2023-02-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BV8W8S5L",{"asin":432,"title":433,"brand":400,"imageUrl":434,"price":435,"rating":436,"reviews":72,"clickShare90":437,"clickShare360":438,"launchDate":439,"amazonUrl":440},"B0D8D174SL","Miracle Tooth Cleaning Powder Toothpaste - Fluoride-Free Tooth Powder with Bentonite Clay Baking Soda Grassfed Cattle Bone Cinnamon Oil Sea Salt - Powdered Toothpaste - 2.2 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+UVNVSbPL.jpg",26.16,4.5,0.0387,0.0306,"2024-10-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D8D174SL",{"love":442,"hate":495,"returnReasons":549},[443,450,457,463,468,473,478,484,487,491],{"topic":444,"percentOfMentions":445,"verbatims":446},"Taste-Overall",0.2069,[447,448,449],"it has a pleasant minty taste as well","theres no bad taste to it at all so your teeth will be shining","Taste is good",{"topic":451,"percentOfMentions":452,"verbatims":453},"Quality-Overall",0.1552,[454,455,456],"Excellent product","Quality","Its a very good product",{"topic":458,"percentOfMentions":459,"verbatims":460},"Ease Of Use",0.069,[461,462],"easy to use","The powder is easy to use",{"topic":464,"percentOfMentions":459,"verbatims":465},"Soft Feel",[466,467],"Teeth feel so clean & white","smooth after using it",{"topic":469,"percentOfMentions":459,"verbatims":470},"Ingredients-Overall",[471,472],"Ingredients are clean","I really like some of their products. like the tallow it healed my daughters eczema",{"topic":474,"percentOfMentions":459,"verbatims":475},"Tooth Sensitivity",[476,477],"I feel like my teeth are cleaner","My dentist was impressed when he looked at the product and said the ingredients are all good for your chompers and gums",{"topic":479,"percentOfMentions":480,"verbatims":481},"Tooth Brightening",0.0345,[482,483],"Zooming Off To Brush My Teeth","I can already see improvement with whitening",{"topic":485,"percentOfMentions":480,"verbatims":486},"Locally Manufactured",[],{"topic":488,"percentOfMentions":480,"verbatims":489},"Strength",[490],"making them feel stronger",{"topic":492,"percentOfMentions":480,"verbatims":493},"Texture\u002FConsistency-Overall",[494],"WTH The powder is fine enough in texture",[496,503,510,515,520,525,529,533,537,542],{"topic":497,"percentOfMentions":498,"verbatims":499},"Advertised Vs Actual Product",0.2018,[500,501,502],"Not as advertised","This was not stated in the info or specifications","That was nowhere on the advertised pictures",{"topic":504,"percentOfMentions":505,"verbatims":506},"Value For Money",0.1491,[507,508,509],"$20 down the drain","This is an expensive product marketed to people trying to be healthy","better for half this unheard of price",{"topic":458,"percentOfMentions":511,"verbatims":512},0.0658,[513,514],"Noticeable from the first use","becomes unusable about half way thru the container",{"topic":516,"percentOfMentions":517,"verbatims":518},"Ethically\u002FSustainably Sourced",0.0526,[519],"This is above the legal limit of lead in some states",{"topic":444,"percentOfMentions":517,"verbatims":521},[522,523,524],"I could get past the taste if it worked well","It tastes not what Id expect","then it tasted like dirt",{"topic":469,"percentOfMentions":517,"verbatims":526},[527,528],"For a company that emphasizes health and clean ingredients, I expected a much higher level of transparency","A lot of negativity toward this product because it does have lead in it",{"topic":530,"percentOfMentions":517,"verbatims":531},"Safety Standards",[532],"Cancer warning on product",{"topic":534,"percentOfMentions":517,"verbatims":535},"Size-Overall",[536],"it would have been bigger",{"topic":492,"percentOfMentions":538,"verbatims":539},0.0395,[540,541],"Horrible texture","Texture takes getting used to",{"topic":543,"percentOfMentions":544,"verbatims":545},"Ease Of Cleaning",0.030699999999999998,[546,547,548],"It makes a black charcoal foam that is a mess to clean up after","doe not clean teeth","Its like brushing your teeth with dirt",[550,552,554,557,560,561,563,565,566,567],{"reason":497,"pct":551},0.3864,{"reason":444,"pct":553},0.11359999999999999,{"reason":555,"pct":556},"Leak-Proof",0.0909,{"reason":558,"pct":559},"Certifications",0.0682,{"reason":492,"pct":559},{"reason":458,"pct":562},0.0455,{"reason":564,"pct":562},"Smell",{"reason":469,"pct":562},{"reason":543,"pct":562},{"reason":534,"pct":562},[569,574,579,582,587],{"term":570,"volume":571,"growthQoq":572,"conversionRate":573},"vanman tooth powder",10762,-0.4252,0.0671,{"term":575,"volume":576,"growthQoq":577,"conversionRate":578},"van man tooth powder",10153,-0.2916,0.107,{"term":31,"volume":580,"growthQoq":581,"conversionRate":30},2845,-0.252,{"term":583,"volume":584,"growthQoq":585,"conversionRate":586},"vanmans miracle tooth powder",1156,0.0219,0.059,{"term":588,"volume":589,"growthQoq":590,"conversionRate":591},"egg shell toothpaste",2283,-0.306,0.0266,[593,600,607,612,617,622],{"title":594,"href":595,"score":596,"verdict":597,"marketSize":598,"growth90":599},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":601,"href":602,"score":603,"verdict":604,"marketSize":605,"growth90":606},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":608,"href":609,"score":603,"verdict":597,"marketSize":610,"growth90":611},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":613,"href":614,"score":603,"verdict":604,"marketSize":615,"growth90":616},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":618,"href":619,"score":603,"verdict":604,"marketSize":620,"growth90":621},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":623,"href":624,"score":603,"verdict":604,"marketSize":625,"growth90":626},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132,[628,631,638,645,652,659,666,673,680,687,694,701,708,715,722,729,736,743,750,756],{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":629,"marketSizeTotal":630},15338,15205859393,{"nodeId":632,"label":633,"slug":634,"href":635,"nichesTracked":636,"marketSizeTotal":637},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":639,"label":640,"slug":641,"href":642,"nichesTracked":643,"marketSizeTotal":644},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":646,"label":647,"slug":648,"href":649,"nichesTracked":650,"marketSizeTotal":651},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":653,"label":654,"slug":655,"href":656,"nichesTracked":657,"marketSizeTotal":658},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":660,"label":661,"slug":662,"href":663,"nichesTracked":664,"marketSizeTotal":665},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":667,"label":668,"slug":669,"href":670,"nichesTracked":671,"marketSizeTotal":672},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":674,"label":675,"slug":676,"href":677,"nichesTracked":678,"marketSizeTotal":679},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":681,"label":682,"slug":683,"href":684,"nichesTracked":685,"marketSizeTotal":686},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":688,"label":689,"slug":690,"href":691,"nichesTracked":692,"marketSizeTotal":693},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":695,"label":696,"slug":697,"href":698,"nichesTracked":699,"marketSizeTotal":700},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":702,"label":703,"slug":704,"href":705,"nichesTracked":706,"marketSizeTotal":707},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":709,"label":710,"slug":711,"href":712,"nichesTracked":713,"marketSizeTotal":714},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":716,"label":717,"slug":718,"href":719,"nichesTracked":720,"marketSizeTotal":721},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":723,"label":724,"slug":725,"href":726,"nichesTracked":727,"marketSizeTotal":728},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":730,"label":731,"slug":732,"href":733,"nichesTracked":734,"marketSizeTotal":735},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":737,"label":738,"slug":739,"href":740,"nichesTracked":741,"marketSizeTotal":742},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":744,"label":745,"slug":746,"href":747,"nichesTracked":748,"marketSizeTotal":749},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":751,"label":752,"slug":753,"href":754,"nichesTracked":58,"marketSizeTotal":755},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":757,"label":758,"slug":759,"href":760,"nichesTracked":37,"marketSizeTotal":761},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]