---
title: "egg white protein powder — $2.2M/yr Amazon United States Niche, Score 71/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/egg-white-protein-powder"
last_updated: "2026-07-20T17:33:51.244Z"
locale: en
meta:
description: "egg white protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "egg white protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "egg white protein powder — $2.2M/yr Amazon United States Niche, Score 71/100 - Flapen"
---
# **egg white protein powder**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 15Conversion 72Competition 69Returns 100Price range 91Avg price 95Brand share 85Review moat 53Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 879K searches
**Avg price**
**Incredible****$38.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.02–$90.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,380.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, egg white protein powder is a $2.2M/yr Amazon United States market (879K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 71/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.3M–$3.1M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#207**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **144 days**
## **Competition**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**50%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 90%
**Open market**
**41%**
- NOW Foods12% - Talcufon11% - It's Just!10% - BulkSupplements9% - NAKED8% - Judee's Gluten Free8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.
30K20KPrime Day '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/egg-white-protein-powder/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$67K6%$134K9%$202K12%$269K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 31 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Talcufon Egg White Protein Powder 8 Oz Pasteurized No Additives High Protein Gluten-Free Ideal for Baking and Cooking Unflavored 227G**Talcufon**$13.62**4.6★678 rev](https://www.amazon.com/dp/B0D6RZPCZT) [2**Its Just! - Egg White Protein Powder Made in USA from Cage-Free Eggs Dried Egg Whites (Unflavored 8oz)**It's Just!**$27.20**4.4★7,147 rev](https://www.amazon.com/dp/B07N8G3Q1H) [3**Naked 3LB Non-GMO Egg White Protein Supplement Powder Unflavored No Additives Paleo Dairy Free Gluten Free Soy Free 25g Protein 44 Servings 3 pounds**NAKED**$79.74**4.2★886 rev](https://www.amazon.com/dp/B01E4XSABY) [4**BulkSupplements.com Egg White Protein Powder - Egg White Powder Lactose Free Protein - Unflavored & Dairy Free 30g per Serving 500g (1.1 lbs) (Pack of 1)**BulkSupplements**$31.87**4.3★2,067 rev](https://www.amazon.com/dp/B01H4CEL1A) [5**JAYUSS Egg White Protein Powder Unflavored Dried Egg White Powder Pasteurized No Additives Gluten-Free Soy-Free Use in Baking Make Whipped Egg Whites 8 Oz (227g)**Jayuss**$12.07**4.6★283 rev](https://www.amazon.com/dp/B0DPCX9TL3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZORVITA Freeze-dried Egg White Powder Unflavored Dried Egg White Powder No Additives or Fillers Gluten-Free Non-GMO 8 Oz(227g)**Zorvita**$11.60**82 rev9mo ago](https://www.amazon.com/dp/B0FRNC3PZ2) [**Anea Isolate Protein Powder Egg White Protein Powder 30g Protein per Serving Egg White Isolate Gluten Free Soy Free No Artificial Sweeteners Informed Choice Screened Unflavored 20 Servings**Anea Nutrition**$51.26**28 rev10mo ago](https://www.amazon.com/dp/B0FPDFWVKC) [**Nutricost Pantry Organic Egg White Protein Powder (1 LB) - GMO-Free Gluten-Free**Nutricost**$59.52**50 rev1y ago](https://www.amazon.com/dp/B0DW5KNSLH) [**Nutricost Organic Egg White Protein Powder 8oz (Unflavored) - 15 Grams Protein Per Serving GMO-Free Gluten Free**Nutricost**$34.29**96 rev1y ago](https://www.amazon.com/dp/B0DRMMG2J2) [**JAYUSS Egg White Protein Powder Unflavored Dried Egg White Powder Pasteurized No Additives Gluten-Free Soy-Free Use in Baking Make Whipped Egg Whites 8 Oz (227g)**Jayuss**$12.07**283 rev1y ago](https://www.amazon.com/dp/B0DPCX9TL3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NOW Foods Sports Nutrition Egg White Protein 20 g With BCAAs Creamy Chocolate Powder 1.5-Pound**NOW Foods**$39.76**4.0★**▲ 208%**](https://www.amazon.com/dp/B004XWKT2K) [**Nutricost Egg White Protein Powder 1lb (Unflavored) - Non-GMO Gluten Free**Nutricost**$39.99**4.4★**▲ 157%**](https://www.amazon.com/dp/B0BRNZ3GLG) [**Anea Isolate Protein Powder Egg White Protein Powder 30g Protein per Serving Egg White Isolate Gluten Free Soy Free No Artificial Sweeteners Informed Choice Screened Unflavored 20 Servings**Anea Nutrition**$51.26**4.2★**▲ 154%**](https://www.amazon.com/dp/B0FPDFWVKC) [**ZORVITA Freeze-dried Egg White Powder Unflavored Dried Egg White Powder No Additives or Fillers Gluten-Free Non-GMO 8 Oz(227g)**Zorvita**$11.60**4.6★**▲ 99%**](https://www.amazon.com/dp/B0FRNC3PZ2) [**NOW Sports Nutrition Egg White Protein 20 G With BCAAs Creamy Vanilla Powder 1.5-Pound**NOW Foods**$39.95**4.4★**▲ 87%**](https://www.amazon.com/dp/B005551JXM)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**21%
*“Excellent source of protein”*
**Taste-Overall**12%
*“Great Taste”*
**Quality-Overall**9%
*“High quality”*
**Baking**9%
*“Makes great bread”*
**Solubility**5%
*“and mixes well”*
**Blend/Ratio**4%
*“It blends smoothly with just about anything”*
**Flavor**4%
*“they have a variety of flavors”*
**Value For Money**3%
*“Great value”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**3%
*“easy to use”*
### **What buyers complain about **
**Taste-Overall**18%
*“But it tastes absolutely horrible”*
**Value For Money**10%
*“Pretty expensive”*
**Nutritional Content**5%
*“It doesnt work for Keto or Carnivore”*
**Solubility**5%
*“Does not dissolve”*
**Flavor**4%
*“Only thing I can suggest is having more flavor options”*
**Ingredients-Overall**4%
*“Dirty Ingredients”*
**Smell**3%
*“Sulfur smelling gas and bloating”*
**Advertised Vs Actual Product**3%
*“deceptive, or at the very least an error in how the product is described”*
**Salt Content**3%
*“It kinda seems too salty”*
**Quality-Overall**2%
*“Junk”*
## **Common questions**
- **Is egg white protein powder profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (71/100).
- **How competitive is the egg white protein powder niche?**
- 19 brands and 48 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in egg white protein powder?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
- **When does demand for egg white protein powder peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the egg white protein powder niche?**
- Listings span $11.02–$90.92; the average listing price is $38.31 (sweet spot $15–$100). The average incumbent carries 1,380 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 74 [**freestyle libre 3**](https://flapen.com/research/us/health-household/freestyle-libre-3)$1.6M/yr+17.9%**Launch it**- 75 [**purepod produce cleaner**](https://flapen.com/research/us/health-household/purepod-produce-cleaner)$473K/yr>1,000%**Worth a look**- 75 [**baseball goodie bags**](https://flapen.com/research/us/health-household/baseball-goodie-bags)$1.5M/yr+39.3%**Launch it**- 75 [**snow cone cups**](https://flapen.com/research/us/health-household/snow-cone-cups)$801K/yr+238.2%**Worth a look**- 75 [**ice pack**](https://flapen.com/research/us/health-household/ice-pack)$10.3M/yr+33.2%**Launch it**- 75 [**premier protein shake**](https://flapen.com/research/us/health-household/premier-protein-shake)$173.0M/yr+116.7%**Launch it**[**All Health & Household niches **](https://flapen.com/research/us/health-household)