---
title: "Eea — $356K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/eea"
last_updated: "2026-08-06T03:37:47.936Z"
locale: en
meta:
description: "Niche score 57/100 · $356K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $356K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eea — $356K/yr Amazon US Niche (2026) - Flapen"
---
# **eea**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 24Conversion 81Competition 28Returns 100Price range 95Avg price 95Brand share 21Review moat 72Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.72**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.82–$50.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****634.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$356K**
$356K/yr · 123K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, eea is a $356K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eea market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$337K–$422K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**18**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**5%**
- Transparent Labs27% - NAKED22% - RAW21% - NutraBio16% - Nutricost5% - Nutrex Research3% - Open — no brand owns it (3 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — -2.2% search growth over the last 90 days.
4K3KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/eea/trend)
## **Top eea search terms**
- **naked eaa**12K/yr-7.8%9.4% conv. - **transparent labs bcaa**12K/yr-1.2%9.8% conv. - **naked eaas**11K/yr-3.3%12.5% conv. - **transparent labs bcaa glutamine**12K/yr-8.8%11.4% conv. - **raw eaa**13K/yr-28.8%8.0% conv. - **transparent labs eaa**7K/yr+24.3%2.7% conv. - **nutrabio eaa**7K/yr+22.3%3.0% conv. - **nutrabio alpha eaa**5K/yr+51.7%5.8% conv. - **raw eaa plus**6K/yr-21.2%11.8% conv. - **eaa hydration**4K/yr-1.8%2.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/eea/search-terms)
## **Top eea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$71K30%$107K40%$142K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Transparent Labs BCAA Glutamine - 8000 mg of BCAA Powder Per Serving with L Glutamine for Post Workout Recovery Muscle Growth & Increased Endurance - 30 Servings Strawberry Lemonade**Transparent Labs**$39.58**4.3★219 rev](https://www.amazon.com/dp/B0D6S1566D) [2**NAKED EAAs Amino Acids Powder - 50 Servings - Vegan Unflavored Essential Amino Acids 500 Grams - Instantized All Natural EAAs Powder Supplement**NAKED**$39.80**4.1★635 rev](https://www.amazon.com/dp/B0B9YJZ1WV) [3**RAW EAA Plus Amino Acids Powder Watermelon Grape (30 Servings) - Pre Workout Amino Energy Powder for Advanced Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women**RAW**$33.51**4.5★87 rev](https://www.amazon.com/dp/B0FG4RDDKT) [4**NutraBio Alpha EAA - All-Day Amino Acids for Muscle Growth and Hydration - Essential Amino Acids with Nootropics & Adaptogens- Full Spectrum EAA BCAA Powder - 30 Servings - Strawberry Lemon**NutraBio**$42.11**4.3★460 rev](https://www.amazon.com/dp/B07PQMTJTT) [5**Transparent Labs BCAA Glutamine - 8000 mg of BCAA Powder Per Serving with L Glutamine for Post Workout Recovery Muscle Growth & Increased Endurance - 30 Servings Tropical Punch**Transparent Labs**$39.63**3.9★124 rev](https://www.amazon.com/dp/B0D7QQT3LF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RAW EAA Plus Amino Acids Powder Sour Gummy (30 Servings) - Pre Workout Amino Energy Powder for Advanced Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women**RAW**$33.01**87 rev8mo ago](https://www.amazon.com/dp/B0G1V2B3TL) [**RAW EAA Plus Amino Acids Powder Watermelon Grape (30 Servings) - Pre Workout Amino Energy Powder for Advanced Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women**RAW**$33.51**87 rev1y ago](https://www.amazon.com/dp/B0FG4RDDKT) [**RAW EAA Plus Amino Acids Powder Island Slushie (30 Servings) - Pre Workout Amino Energy Powder for Advanced Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women**RAW**$33.19**87 rev1y ago](https://www.amazon.com/dp/B0FCHLQ3J2) [**Transparent Labs BCAA Glutamine - 8000 mg of BCAA Powder Per Serving with L Glutamine for Post Workout Recovery Muscle Growth & Increased Endurance - 30 Servings Strawberry Lemonade**Transparent Labs**$39.58**219 rev1y ago](https://www.amazon.com/dp/B0D6S1566D) [**Transparent Labs BCAA Glutamine - 8000 mg of BCAA Powder Per Serving with L Glutamine for Post Workout Recovery Muscle Growth & Increased Endurance - 30 Servings Tropical Punch**Transparent Labs**$39.63**124 rev1y ago](https://www.amazon.com/dp/B0D7QQT3LF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RAW EAA Plus Amino Acids Powder Island Slushie (30 Servings) - Pre Workout Amino Energy Powder for Advanced Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women**RAW**$33.19**4.5★**▲ 230%**](https://www.amazon.com/dp/B0FCHLQ3J2) [**RAW EAA Plus Amino Acids Powder Sour Gummy (30 Servings) - Pre Workout Amino Energy Powder for Advanced Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women**RAW**$33.01**4.5★**▲ 147%**](https://www.amazon.com/dp/B0G1V2B3TL) [**RAW EAA Amino Acids Powder Strawberry Lemonade (25 Servings) - Pre Workout Amino Energy Powder for Strength Endurance Recovery & Lean Muscle Growth - BCAA Amino Acids Supplement for Men & Women**RAW**$29.09**4.3★**▲ 123%**](https://www.amazon.com/dp/B0BJMV3P96) [**NutraBio Alpha EAA - All-Day Amino Acids for Muscle Growth and Hydration - Essential Amino Acids with Nootropics & Adaptogens- Full Spectrum EAA BCAA Powder - 30 Servings - Strawberry Lemon**NutraBio**$42.11**4.3★**▲ 42%**](https://www.amazon.com/dp/B07PQMTJTT) [**Nutricost EAA Powder (Fruit Punch) 30 Servings Essential Amino Acids**Nutricost**$19.68**4.6★**▲ 38%**](https://www.amazon.com/dp/B09SPDV3JK)
**~~View all trending →~~**
## **What buyers say about eea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**16%
*“have been happy with the flavor”*
**Flavor**12%
*“Strong flavor”*
**Quality-Overall**10%
*“Great quality product with clean ingredients”*
**Nutritional Content**6%
*“Nice protein substitute”*
**Solubility**5%
*“mixes well with water”*
**Ingredients-Overall**4%
*“Good Ingredients”*
**Muscle Pain Relief**3%
*“Very helpful for muscle recovery after intense workout”*
**Value For Money**3%
*“an affordable price”*
**Sweetness**2%
*“This is subtly sweet”*
**Energy Level**2%
*“lots of energy”*
### **What buyers complain about **
**Taste-Overall**39%
*“Has a chemical taste”*
**Flavor**13%
*“the flavor is disgusting”*
**Smell**5%
*“has a funny smell to it too”*
**Sweetness**3%
*“It's not just sweet—it has a chemical”*
**Bitter**3%
*“Terribly bitter”*
**Solubility**2%
*“it absolutely will NOT dissolve”*
**Value For Money**2%
*“Waste of money”*
**Artificial Sweeteners**2%
*“The artificial sweetener taste is incredibly aggressive”*
**Nutritional Content**2%
*“Not juice, milk, protein shakes, nothing”*
**Dilute/Watery**1%
*“Mixed with water = bad taste”*
### **Top return reasons **
**Taste-Overall**42%
**Leak-Proof**8%
**Flavor**8%
**Stale/Rotten/Spoiled**8%
**Bitter**8%
**Hard Feel**8%
**Pain Relief-Overall**4%
**Acid Regulator/Stomach Ache Relief**4%
**Smell**4%
**Ease Of Chewing/Swallowing**4%
## **Common questions**
- **Is eea profitable to sell on Amazon United States?**
- The niche generates $356K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the eea niche?**
- 9 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in eea?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
- **What does it cost to enter the eea niche?**
- Listings span $17.82–$50.27; the average listing price is $33.72 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.
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