---
title: "Trend — edathamil toothpaste - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/edathamil-toothpaste/trend"
last_updated: "2026-08-11T20:45:16.872Z"
locale: en
meta:
  description: "Niche score 60/100 · $634K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $634K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — edathamil toothpaste - Flapen"
---

# **edathamil toothpaste**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 78Conversion 94Competition 4Returns 98Price range 95Avg price 95Brand share 0Review moat 25Quality gap 76

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$31.42**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$23.69–$58.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+67.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$634K**

$634K/yr · 171K searches

**Review moat**

**Bad****4,190.83**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****95%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend