---
title: "Eczema Soap — $148K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/eczema-soap"
last_updated: "2026-08-11T17:41:12.371Z"
locale: en
meta:
description: "Niche score 48/100 · $148K/yr market · 179K searches/yr · $12.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $148K/yr market · 179K searches/yr · $12.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eczema Soap — $148K/yr Amazon US Niche (2026) - Flapen"
---
# **eczema soap**
**Skip it**
Soft demand (-14.6% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 18Conversion 74Competition 49Returns 99Price range 50Avg price 50Brand share 60Review moat 23Quality gap 40
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$12.05**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.96–$24.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$148K**
$148K/yr · 179K searches
**Review moat**
**Bad****6,774.59**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, eczema soap is a $148K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eczema soap market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$181K–$241K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#290**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**111**
**Top-5 brand share**
**69%**
Top 20: 98%
**Top-5 click share**
**55%**
Top 20: 91%
**Open market**
**28%**
- ECZEMA HONEY22% - Erbaid19% - Marie Originals14% - Eucerin8% - Cetaphil6% - Natrulo3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/eczema-soap/trend)
## **Top eczema soap search terms**
- **eczema soap**86K/yr-10.4%7.3% conv. - **soap for eczema**30K/yr-18.9%5.3% conv. - **eczema soap bar**13K/yr-2.9%8.6% conv. - **eczema bar soap**13K/yr-13.8%5.6% conv. - **eczema soap for adults**10K/yr-24.9%8.3% conv. - **bar soap for eczema**5K/yr-7.7%5.2% conv. - **soap for eczema for adults**5K/yr-7.1%7.3% conv. - **best soap for eczema**4K/yr-38.3%4.0% conv. - **eczema body soap**3K/yr-14.8%6.3% conv. - **body soap for eczema**3K/yr-13.9%7.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/eczema-soap/search-terms)
## **Top eczema soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ECZEMA HONEY Gentle Oatmeal and Lavender Soap - Natural Eczema Body Wash - Daily Gentle Soap for Dry Itchy Sensitive & Irritable Skin (3.3 Oz)**ECZEMA HONEY**$8.91**4.5★1,990 rev](https://www.amazon.com/dp/B0B5292YG1) [2**Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults**Erbaid**$10.01**4.5★463 rev](https://www.amazon.com/dp/B0DDM99JZ1) [3**Marie Originals Eczema Face Soap Body Wash Bar All Natural Psoriasis Dermatitis Treatment for Dry Itchy Flaky Skin Relief Gentle Detoxifying Healing Anti-Itch Cleansing Skincare (Pack of 2)**Marie Originals**$12.39**4.3★1,734 rev](https://www.amazon.com/dp/B089JC9VMN) [4**Eucerin Eczema Relief Cream and Body Wash Colloidal Oatmeal Enriched Soap Free Eczema Body Wash 13.5 FL OZ Bottle**Eucerin**$14.17**4.6★4,720 rev](https://www.amazon.com/dp/B08BB5XH8J) [5**Cetaphil Gentle Cleansing Bar Bar Nourishing Cleansing Bar for Dry Sensitive Skin Non-Comedogenic Non-Irritating for Sensitive Skin 4.5 Ounce 3 Count**Cetaphil**$10.19**4.8★15,513 rev](https://www.amazon.com/dp/B004OCGZWW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults**Ohrtov**$6.18**78 rev1y ago](https://www.amazon.com/dp/B0FCSM4WDC) [**Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults**Herblov**$9.62**133 rev1y ago](https://www.amazon.com/dp/B0DWTFT6N2) [**KESMEDIK Tea Tree Body Wash MaxTherapy with Eucalyptus Aloe & 100% Tea Tree Oil for Skin Cleans Soothes and Refreshes Sensitive Itchy Skin Body & Foot Soap for Men & Women 2-Pack**KESMEDIK**$21.00**1,736 rev1y ago](https://www.amazon.com/dp/B0CRF86WXG) [**Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults**Natrulo**$7.09**351 rev1y ago](https://www.amazon.com/dp/B0DJD765PX) [**iHeart Gentle Moisture Oatmeal Eczema Soap (2 Packs) with Olive Oil and Shea Butter - Hydrating Nourishing Cleansing and Soothing for Sensitive Skin - Infused with Honey Oats and Rosemary**iHeart Nature**$14.69**4,061 rev1y ago](https://www.amazon.com/dp/B0DH8FCCCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cetaphil Gentle Cleansing Face and Body Bar 4.5 oz Bar (Pack of 6) Nourishing Cleanser Bar For Dry Sensitive Skin Non-Comedogenic (Packaging May Vary)**Cetaphil**$17.12**4.8★**▲ 45%**](https://www.amazon.com/dp/B08NWK2P1J) [**Jericho Dead Sea Sulfur Soap with Olive Oil Helps with Acne Psoriasis Eczema & Blackheads For Oily to Normal Skin Vegan Face & Body Bar for Men & Women 4.4 Oz / 125 g (Pack of 3)**Jericho**$10.08**4.6★**▲ 44%**](https://www.amazon.com/dp/B0D6C4ZY6J) [**La Roche-Posay Lipikar AP+ Gentle Foaming Moisturizing Wash Shea Butter + Niacinamide + Glycerin Moisturizing Body Wash For Dry Skin National Eczema Association Accepted Soap Free**La Roche-Posay**$18.66**4.7★**▲ 42%**](https://www.amazon.com/dp/B08BJVHYSC) [**Marie Originals Eczema Face Soap Body Wash Bar All Natural Psoriasis Dermatitis Treatment for Dry Itchy Flaky Skin Relief Gentle Detoxifying Healing Anti-Itch Cleansing Skincare (Pack of 2)**Marie Originals**$12.39**4.3★**▲ 41%**](https://www.amazon.com/dp/B089JC9VMN) [**Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults**Erbaid**$10.01**4.5★**▲ 33%**](https://www.amazon.com/dp/B0DDM99JZ1)
**~~View all trending →~~**
## **What buyers say about eczema soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Excellent Product”*
**Smell**11%
*“fragrance free”*
**Soft Feel**9%
*“Super soft”*
**Cleansing**8%
*“Clean and fresh”*
**Allergies**7%
*“No irritation”*
**Value For Money**7%
*“Affordable price”*
**Moist/Dry**6%
*“Great moisturizer”*
**Suitability Combination Skin**5%
*“Great for sensitive skin”*
**Lather**5%
*“Lathers smoothly”*
**Suitability Dry Skin**4%
*“no more dry skin”*
### **What buyers complain about **
**Smell**21%
*“Not fragrance free”*
**Allergies**16%
*“Rash”*
**Moist/Dry**5%
*“Made my skin dry”*
**Value For Money**4%
*“Too expensive”*
**Sensitivity-Overall**4%
*“Burns like fire”*
**Functionality-Overall**4%
*“do not mind using it just not seeing results”*
**Skin Health**3%
*“Made my skin break out”*
**Lather**3%
*“doesn't lather well”*
**Suitability Dry Skin**2%
*“Not good for dry skin”*
**Size-Overall**2%
*“The bottle is very small”*
### **Top return reasons **
**Smell**25%
**Advertised Vs Actual Product**13%
**Leak-Proof**11%
**Value For Money**9%
**Motor Power**5%
**Size-Overall**5%
**Functionality-Overall**3%
**Moist/Dry**3%
**Product Condition**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is eczema soap profitable to sell on Amazon United States?**
- The niche generates $148K/yr across 29 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the eczema soap niche?**
- 22 brands and 111 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in eczema soap?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.
- **When does demand for eczema soap peak?**
- Demand peaks in Mar–Apr; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the eczema soap niche?**
- Listings span $5.96–$24.02; the average listing price is $12.05 (sweet spot $15–$100). The average incumbent carries 6,775 reviews — the moat a new listing must climb.
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