---
title: "Ecover Dish Soap — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ecover-dish-soap"
last_updated: "2026-08-11T11:43:05.682Z"
locale: en
meta:
description: "Niche score 58/100 · $1.8M/yr market · 962K searches/yr · $15.75 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.8M/yr market · 962K searches/yr · $15.75 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Ecover Dish Soap — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **ecover dish soap**
**Launch it**
A $1.8M/yr market growing +15.6% this quarter with returns at 0.3% — clears our launch bar.
Market size 92Growth 44Conversion 95Competition 43Returns 98Price range 66Avg price 77Brand share 7Review moat 22Quality gap 28
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.8M**
$1.8M/yr · 962K searches
**Avg price**
**Great****$15.75**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.52–$37.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,770.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ecover dish soap is a $1.8M/yr Amazon United States market (962K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–May–Aug–Sep–Oct–Dec. Verdict: Launch it — 58/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ecover dish soap market data**
- **Units sold / yr**
- **125K–150K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$2.0M–$2.4M**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**770**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 92%
**Open market**
**1%**
- Seventh Generation69% - ECOS17% - Earth Friendly Products5% - ONE96NINE3% - Palmolive2% - Molly's Suds2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — +15.6% search growth over the last 90 days.
30K20KPrime Day '25Spike '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, May, Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/health-household/ecover-dish-soap/trend)
## **Top ecover dish soap search terms**
- **seventh generation dish soap**441K/yr+13.5%13.7% conv. - **ecos dish soap**241K/yr+17.8%4.8% conv. - **7th generation dish soap**74K/yr+37.2%13.7% conv. - **dish soap seventh generation**35K/yr+10.9%12.5% conv. - **eco dish soap**22K/yr+15.8%4.1% conv. - **seventh generation dish soap refill**22K/yr+13.1%14.0% conv. - **seventh generation free & clear dish soap**13K/yr+0.5%12.0% conv. - **seventh generation dish detergent**16K/yr+19.4%7.6% conv. - **ecover dish soap**23K/yr-32.6%1.6% conv. - **seven generations dish soap**10K/yr+13.0%11.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/ecover-dish-soap/search-terms)
## **Top ecover dish soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$182K20%$364K30%$547K40%$729K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seventh Generation Dish Liquid Soap Free & Clear liquid soap Pack of 6 Dishwashing Soap Dish Soap for sensitive skin 19 oz**Seventh Generation**$17.87**4.7★20,268 rev](https://www.amazon.com/dp/B08MVQJFPY) [2**Seventh Generation Dish Soap Refill Free & Clear 50 fl oz 3 Pack Plant-Based Dishwashing Liquid for Grease & Tough Food Messes For Sensitive Skin**Seventh Generation**$19.08**4.7★3,354 rev](https://www.amazon.com/dp/B0BM51ZM33) [3**ECOS Earth Friendly Products Dishmate Detergent and Free & Clear 25 Fl Oz**ECOS**$3.81**4.6★867 rev](https://www.amazon.com/dp/B00K0AU9DS) [4**Seventh Generation Dish Liquid Soap Free & Clear liquid soap Dishwashing Soap Dish Soap for sensitive skin 19 oz**Seventh Generation**$3.52**4.7★20,268 rev](https://www.amazon.com/dp/B09449R38W) [5**Seventh Generation Hand Dish Wash Refill Lemongrass & Clementine 3pk 50z**Seventh Generation**$20.52**4.7★3,354 rev](https://www.amazon.com/dp/B0BM4ZMX6R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ECOS Plant Based Dish Soap Variety Pack - Natural Dishwashing Liquid Cuts Grease - Hypoallergenic for Sensitive Skin - Free & Clear Lavender Grapefruit Pear - 25 Oz (4 Pack)**ECOS**$33.10**13 rev6mo ago](https://www.amazon.com/dp/B0GGHP61H9) [**Seventh Generation Dish Liquid Soap Clementine Zest Lemongrass Refill Dishwashing Soap Biodegradable liquid soap 50 Fl oz**Seventh Generation**$7.76**32 rev9mo ago](https://www.amazon.com/dp/B0FJJ9N447) [**ONE96NINE Unscented Dish Soap Liquid Hypoallergenic Cleaning Pack with 1 Natural Sisal Dish Scrub Brush & 2 Unscented Clear Liquid Dishwashing Soap With Biodegradable Formula (3 Items)**ONE96NINE**$30.84**42 rev1y ago](https://www.amazon.com/dp/B0F4DSTL6N) [**ECOS Foaming Dish Soap Powerful Spray-On Formula Saves Water Wipe & Rinse Dish Cleaner - Hypoallergenic - Free & Clear 17 Fl Oz (Pack of 4)**ECOS**$21.93**187 rev1y ago](https://www.amazon.com/dp/B0DJCK8JLG) [**Mollys Suds Liquid Dish Soap | Clean Simple Ingredients | Extra Scrubbing Power | Unscented 24 oz - 2 Pack**Molly's Suds**$21.94**2,030 rev1y ago](https://www.amazon.com/dp/B0DF9SH8SF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ECOS Plant Based Dish Soap Variety Pack - Natural Dishwashing Liquid Cuts Grease - Hypoallergenic for Sensitive Skin - Free & Clear Lavender Grapefruit Pear - 25 Oz (4 Pack)**ECOS**$33.10**4.9★**▲ 134%**](https://www.amazon.com/dp/B0GGHP61H9) [**ECOS Foaming Dish Soap Powerful Spray-On Formula Saves Water Wipe & Rinse Dish Cleaner - Hypoallergenic - Free & Clear 17 Fl Oz (Pack of 4)**ECOS**$21.93**4.3★**▲ 82%**](https://www.amazon.com/dp/B0DJCK8JLG) [**Seventh Generation Dish Liquid Soap Clementine Zest Lemongrass Refill Dishwashing Soap Biodegradable liquid soap 50 Fl oz**Seventh Generation**$7.76**4.7★**▲ 60%**](https://www.amazon.com/dp/B0FJJ9N447) [**MRS. MEYERS CLEAN DAY Liquid Dish Soap Lemon Verbena 16 fl. Oz**Mrs. MEYER'S**$4.62**4.8★**▲ 57%**](https://www.amazon.com/dp/B000S5S1AI) [**ECOS Hypoallergenic Dish Soap Natural Lavender 25 Fl Oz (Pack of 2)**Earth Friendly Products**$18.30**4.4★**▲ 42%**](https://www.amazon.com/dp/B004YIX9J8)
**~~View all trending →~~**
## **What buyers say about ecover dish soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**16%
*“Great smell”*
**Ease Of Cleaning**15%
*“cleans well too”*
**Quality-Overall**10%
*“the price is very reasonable for the quality”*
**Value For Money**9%
*“Good value for the money”*
**Cleansing**4%
*“Cleans well”*
**De-Grease**3%
*“cuts through grease easily”*
**Efficiency**3%
*“The perfect solution to cleaning inside your vehicle windows using a dilute solution for a streak free job”*
**Ingredients-Overall**2%
*“Clean ingredients”*
**Advertised Vs Actual Product**2%
*“works as expected”*
**Toxic/Chemical Free**2%
*“Love knowing I am not using chemicals”*
### **What buyers complain about **
**Smell**11%
*“Fishy smell”*
**Leak-Proof**11%
*“leaks”*
**Ease Of Cleaning**9%
*“Poor cleaning”*
**Residue**5%
*“Leaves Residue”*
**Dilute/Watery**4%
*“more watery than I am accustomed to”*
**De-Grease**4%
*“Tough on grease”*
**Value For Money**3%
*“Doubled the price”*
**Allergies**3%
*“inflamed the skin”*
**Quality-Overall**2%
*“Bad quality”*
**Solubility**2%
*“The pod does not dissolve”*
### **Top return reasons **
**Leak-Proof**64%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Smell**5%
**Color**2%
**Ease Of Cleaning**2%
**Size-Overall**2%
**Functionality-Overall**1%
**Moist/Dry**1%
**Contamination**1%
## **Common questions**
- **Is ecover dish soap profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.6%. Flapen's verdict: Launch it (58/100).
- **How competitive is the ecover dish soap niche?**
- 7 brands and 770 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in ecover dish soap?**
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.3%.
- **When does demand for ecover dish soap peak?**
- Demand peaks in Jan–May–Aug–Sep–Oct–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the ecover dish soap niche?**
- Listings span $3.52–$37.02; the average listing price is $15.75 (sweet spot $15–$100). The average incumbent carries 9,771 reviews — the moat a new listing must climb.
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