---
title: "Echinacea — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/echinacea"
last_updated: "2026-08-05T21:14:56.484Z"
locale: en
meta:
description: "Niche score 51/100 · $1.6M/yr market · 645K searches/yr · $15.95 avg price. Soft demand (-38.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $1.6M/yr market · 645K searches/yr · $15.95 avg price. Soft demand (-38.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Echinacea — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **echinacea**
**Worth a look**
Shows low returns (0.0%), but soft demand (-38.5% this quarter) keeps it on the watch list.
Market size 87Growth 6Conversion 97Competition 21Returns 100Price range 65Avg price 77Brand share 40Review moat 39Quality gap 14
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.6M**
$1.6M/yr · 645K searches
**Avg price**
**Great****$15.95**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.60–$30.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,582.38**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-38.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, echinacea is a $1.6M/yr Amazon United States market (645K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **echinacea market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#256**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**580**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**14%**
- Nature's Bounty48% - Horbäach14% - Nutricost7% - Herb Pharm6% - Frontier Co-op6% - Gaia Herbs5% - Open — no brand owns it (4 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.5% search growth over the last 90 days.
20K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/health-household/echinacea/trend)
## **Top echinacea search terms**
- **echinacea**427K/yr-41.3%10.9% conv. - **echinacea capsules**119K/yr-24.2%16.1% conv. - **organic echinacea**14K/yr-0.1%2.5% conv. - **equinacea**12K/yr-19.0%5.1% conv. - **echinacea purpurea**7K/yr-42.4%4.7% conv. - **echinacea herbal supplements**7K/yr-40.1%2.1% conv. - **echinacea supplement**8K/yr-42.8%6.7% conv. - **equinacea organica**9K/yr-64.0%2.9% conv. - **equinacea para adultos**6K/yr-10.3%5.5% conv. - **echinacea organic**5K/yr-43.1%2.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/echinacea/search-terms)
## **Top echinacea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$156K20%$313K30%$469K40%$626K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Bounty Echinacea Herbal Supplement Supports Immune Health 400mg 100 Capsules**Nature's Bounty**$6.60**4.8★9,651 rev](https://www.amazon.com/dp/B000GG15L6) [2**Horbach Echinacea Extract Capsules | 300 Count**Horbäach**$16.48**4.8★3,952 rev](https://www.amazon.com/dp/B08951CXCW) [3**Natures Bounty Echinacea Complex Herbal Supplement Supports Immune Health 450 mg 100 Capsules**Nature's Bounty**$12.25**4.8★3,515 rev](https://www.amazon.com/dp/B06WGRSD6V) [4**Nutricost Echinacea 800mg 240 Capsules 120 Servings Gluten-Free**Nutricost**$14.72**4.8★2,042 rev](https://www.amazon.com/dp/B07BB55F25) [5**Herb Pharm Echinacea Alcohol-Free Extract: Immune System Support for All Seasons | Fast-Absorbing Echinacea Root Organic Supplement | Non-GMO Vegan & Gluten-Free | Glycerite Liquid | 1 oz**Herb Pharm**$13.94**4.7★2,417 rev](https://www.amazon.com/dp/B0011GIA0Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MARYRUTHS Organics Echinacea Purpurea Liquid | Sugar Free | USDA Organic | Echinacea Liquid Drops for Immune Support| Respiratory Health | Alcohol Free | Non-GMO | Vegan | 1 Fl Oz**MARYRUTH'S**$17.81**295 rev3y ago](https://www.amazon.com/dp/B0B2BXW8XG) [**Horbach Echinacea Extract Capsules | 300 Count**Horbäach**$16.48**3,952 rev6y ago](https://www.amazon.com/dp/B08951CXCW) [**Nutricost Echinacea 800mg 240 Capsules 120 Servings Gluten-Free**Nutricost**$14.72**2,042 rev8y ago](https://www.amazon.com/dp/B07BB55F25) [**Natures Bounty Echinacea Complex Herbal Supplement Supports Immune Health 450 mg 100 Capsules**Nature's Bounty**$12.25**3,515 rev9y ago](https://www.amazon.com/dp/B06WGRSD6V) [**Natures Truth Echinacea Extract Capsules | 100 Count**Nature's Truth**$7.90**345 rev11y ago](https://www.amazon.com/dp/B00XHK9R2M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NOW Foods Supplements Echinacea (Purpurea Root) 400 mg Immune System Support* 100 Veg Capsules**NOW Foods**$7.24**4.7★**▲ 115%**](https://www.amazon.com/dp/B001F0QW4M) [**Frontier Co-op Organic Echinacea Angustifolia Herb 1lb Bulk Bag - Cut and Sifted Dried - Ideal for Echinacea Root Tea and Herbal Uses Kosher**Frontier Co-op**$22.74**4.8★**▲ 66%**](https://www.amazon.com/dp/B000UVW4I0) [**Natures Truth Echinacea Extract Capsules | 100 Count**Nature's Truth**$7.90**4.8★**▲ 20%**](https://www.amazon.com/dp/B00XHK9R2M) [**Natures Bounty Echinacea Herbal Supplement Supports Immune Health 400mg 100 Capsules**Nature's Bounty**$6.60**4.8★**▲ 12%**](https://www.amazon.com/dp/B000GG15L6) [**Gaia Herbs Quick Defense - Fast-Acting Immune Support Supplement* - Echinacea Black Elderberry Ginger & Andrographis - 20 Vegan Liquid Phyto-Caps (10 Servings)**Gaia Herbs**$25.09**4.8★**— 10%**](https://www.amazon.com/dp/B0036THLRW)
**~~View all trending →~~**
## **What buyers say about echinacea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“GREAT quality & taste in a BIG bag”*
**Value For Money**13%
*“Worth the money”*
**Immunity Booster**11%
*“Immune building at its best”*
**Efficiency**9%
*“Very effective”*
**Cold Relief**8%
*“Helped When the Flu Arrived”*
**Ease Of Chewing/Swallowing**4%
*“The capsules are easy to take”*
**Vitamin**4%
*“--- AN EXCELLENT PRODUCT(VITAMIN-SUUPLMT.)-HERE.-AN ESSENTIAL DAILY ADD-ON W/OTHER VITS.&MEDS.-TO BE TAKEN(DAILY)!-CAME FAST & GOOD PRICE,TOO!---”*
**Advertised Vs Actual Product**4%
*“Take as directed”*
**Ingredients-Overall**4%
*“This is a BIG bag of high quality Echinacea the we use in our tea and Elderberry syrup”*
**Ease Of Use**3%
*“easy to use”*
### **What buyers complain about **
**Dosage**36%
*“thats not per capsule”*
**Advertised Vs Actual Product**14%
*“Inaccurate description”*
**Recycle/Reuse**14%
*“Not a resealable bag”*
**Allergies**7%
*“I discovered echinacea years ago after I found out I was allergic to antibiotics”*
**Quality-Overall**7%
*“And, the quality is not as good”*
### **Top return reasons **
**Size-Overall**33%
**Ingredients-Overall**33%
**Taste-Overall**33%
## **Common questions**
- **Is echinacea profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 13 tracked products. 90-day search growth is -38.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the echinacea niche?**
- 10 brands and 580 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in echinacea?**
- Top complaints mined from reviews: Dosage, Advertised Vs Actual Product, Recycle/Reuse. The return rate is 0.0%.
- **When does demand for echinacea peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the echinacea niche?**
- Listings span $6.60–$30.72; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 2,582 reviews — the moat a new listing must climb.
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