---
title: "Easy Protein Shots — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/easy-protein-shots"
last_updated: "2026-08-11T10:50:29.398Z"
locale: en
meta:
description: "Niche score 51/100 · $122K/yr market · 74K searches/yr · $40.89 avg price. Soft demand (-66.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $122K/yr market · 74K searches/yr · $40.89 avg price. Soft demand (-66.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Easy Protein Shots — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **easy protein shots**
**Worth a look**
Shows low returns (0.2%), but soft demand (-66.7% this quarter) keeps it on the watch list.
Market size 28Growth 0Conversion 51Competition 51Returns 99Price range 60Avg price 95Brand share 39Review moat 72Quality gap 94
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$40.89**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****602.92**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$15.75–$155.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$122K**
$122K/yr · 74K searches
**Growth**
**Bad****-66.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, easy protein shots is a $122K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **easy protein shots market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$61K–$82K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**14%**
- FUELMATE32% - BariatricPal19% - Frog Fuel18% - ProT Gold8% - ANATOPEAK5% - LiquaCel4% - Open — no brand owns it (9 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — -66.7% search growth over the last 90 days.
4K3KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/easy-protein-shots/trend)
## **Top easy protein shots search terms**
- **easy protein shots**55K/yr-70.8%2.2% conv. - **bariatric pal protein shots**6K/yr-12.1%3.1% conv. - **30 gram protein shots**5K/yr-41.7%1.1% conv. - **bariatric pal protein shots 30g**4K/yr-9.4%3.4% conv. - **supa power protein shot**4K/yr-79.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/easy-protein-shots/search-terms)
## **Top easy protein shots products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack**Frog Fuel**$46.71**4.5★4,130 rev](https://www.amazon.com/dp/B010C3MQC4) [2**FUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$20.92**2.6★62 rev](https://www.amazon.com/dp/B0G45P5W5G) [3**FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.62**3.4★63 rev](https://www.amazon.com/dp/B0G45KKL67) [4**FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.38**3.6★41 rev](https://www.amazon.com/dp/B0G463564L) [5**ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)**ANATOPEAK**$42.59**4.5★42 rev](https://www.amazon.com/dp/B0GNNLVP9S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$20.92**62 rev4mo ago](https://www.amazon.com/dp/B0G45P5W5G) [**FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.62**63 rev4mo ago](https://www.amazon.com/dp/B0G45KKL67) [**FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.38**41 rev4mo ago](https://www.amazon.com/dp/B0G463564L) [**ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)**ANATOPEAK**$42.59**42 rev4mo ago](https://www.amazon.com/dp/B0GNNLVP9S) [**BariatricPal 30g Whey Protein & Collagen Power Pro Shots - Blue Raspberry (12 Bottles)**BariatricPal**$44.89**7 rev1y ago](https://www.amazon.com/dp/B0FFPBDQC3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.38**3.6★**▲ 374%**](https://www.amazon.com/dp/B0G463564L) [**FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.62**3.4★**▲ 369%**](https://www.amazon.com/dp/B0G45KKL67) [**FUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$20.92**2.6★**▲ 351%**](https://www.amazon.com/dp/B0G45P5W5G) [**ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)**ANATOPEAK**$42.59**4.5★**▲ 277%**](https://www.amazon.com/dp/B0GNNLVP9S) [**BariatricPal 30g Whey Protein & Collagen Sugar-Free Power Pro Shots - Watermelon (12 Bottles)**BariatricPal**$44.03**4.0★**▲ 174%**](https://www.amazon.com/dp/B0CKFGN3X6)
**~~View all trending →~~**
## **What buyers say about easy protein shots**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**21%
*“Doesn't taste terrible”*
**Nutritional Content**20%
*“Good amount of protein”*
**Flavor**10%
*“The flavor is mild”*
**Quality-Overall**5%
*“EXCELLENT PRODUCT”*
**Ease Of Use**5%
*“Easy to Take”*
**Value For Money**2%
*“Great value for the money”*
**Solubility**2%
*“It mixes easily with water”*
**Sweetness**2%
*“another awesome thing about these product is that is Sugar free”*
**Portability**1%
*“Easy to carry”*
**Blend/Ratio**1%
*“They blend up easily”*
### **What buyers complain about **
**Taste-Overall**27%
*“Awful taste”*
**Flavor**6%
*“Flavor is terrible”*
**Nutritional Content**6%
*“No protein in these”*
**Value For Money**4%
*“Not worth it”*
**Solubility**3%
*“Won't dissolve”*
**Sweetness**3%
*“way too sugary”*
**Sour**3%
*“Extremely sour”*
**Texture/Consistency-Overall**2%
*“resulting in an unpleasant texture”*
**Artificial Sweeteners**1%
*“added artificial sweetners to it”*
**Bitter**1%
*“slightly bitter”*
### **Top return reasons **
**Taste-Overall**30%
**Flavor**14%
**Leak-Proof**9%
**Nutritional Content**8%
**Advertised Vs Actual Product**5%
**Ingredients-Overall**4%
**Solubility**3%
**Smell**3%
**Contamination**3%
**Stale/Rotten/Spoiled**2%
## **Common questions**
- **Is easy protein shots profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 25 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -66.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the easy protein shots niche?**
- 15 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in easy protein shots?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.2%.
- **What does it cost to enter the easy protein shots niche?**
- Listings span $15.75–$155.23; the average listing price is $40.89 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.
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