---
title: "Easter Ribbon — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/easter-ribbon"
last_updated: "2026-08-11T20:45:21.971Z"
locale: en
meta:
description: "Niche score 45/100 · $65K/yr market · 380K searches/yr · $12.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $65K/yr market · 380K searches/yr · $12.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Easter Ribbon — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **easter ribbon**
**Skip it**
Soft demand (-95.4% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 0Conversion 17Competition 90Returns 71Price range 48Avg price 54Brand share 88Review moat 83Quality gap 22
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****330.84**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.47**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.80–$22.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$65K**
$65K/yr · 380K searches
**Growth**
**Bad****-95.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, easter ribbon is a $65K/yr Amazon United States market (380K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **easter ribbon market data**
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **$187K–$249K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#4,525**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **13.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**47 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**47%**
Top 20: 81%
**Top-5 click share**
**25%**
Top 20: 55%
**Open market**
**49%**
- JarThenaAMCS15% - LaRibbons13% - Whaline8% - FYSUIMU6% - LDFDRT4% - Hevricly4%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -95.4% search growth over the last 90 days.
40K30KSpike '24Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 118.7×
[**Open Trend **](https://flapen.com/research/us/health-household/easter-ribbon/trend)
## **Top easter ribbon search terms**
- **spring ribbon**55K/yr-82.8%3.7% conv. - **spring ribbon wired**23K/yr-88.1%3.1% conv. - **spring wired ribbon**21K/yr-86.7%1.4% conv. - **easter ribbon**169K/yr-98.9%0.2% conv. - **bunny ribbon**7K/yr-87.1%0.9% conv. - **easter ribbon wired**46K/yr-98.8%0.4% conv. - **easter wired ribbon**19K/yr-97.4%0.0% conv. - **wired easter ribbon**9K/yr-98.5%0.0% conv. - **easter ribbons**5K/yr-98.0%0.0% conv. - **easter wired ribbon 2.5 inch**6K/yr-98.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/easter-ribbon/search-terms)
## **Top easter ribbon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JarThenaAMCS Green Wildflowers Wired Edge Ribbon 2 Rolls 20 Yard**JarThenaAMCS**$13.00**4.7★208 rev](https://www.amazon.com/dp/B0CXP7BQ8K) [2**LaRibbons Spring Ribbon Set Assorted Craft Ribbons 5 Yards Each Multi-Width Decorative Ribbon for Gift Wrapping DIY Bows Easter Crafts Floral Arrangements**LaRibbons**$15.80**4.8★136 rev](https://www.amazon.com/dp/B0G6HSC1C4) [3**Spring Ribbon 5/8 Inch 40 Yards Total Floral Ribbon Set 4 Rolls of 10 Yards Each Fabric Ribbons for Crafts Spring Bows for Wreaths Wreath Making Supplies Wildflower Wreath Decor**LDFDRT**$9.53**4.9★19 rev](https://www.amazon.com/dp/B0GSFWXBSF) [4**Whaline 10 Rolls 50 Yard Plaid Burlap Ribbon Rolls 1 Inch Spring Gift Wrapping Ribbon Spring Decorative Ribbons for DIY Crafts Wreath Bow Making Supplies Home Decor**Whaline**$9.36**3.8★29 rev](https://www.amazon.com/dp/B0CYGYHJSK) [5**2 Rolls 20 Yards Magnolia Flower Wired Edge Ribbon Spring Flowers Striped Rustic Burlap Ribbon for Wreaths DIY Crafts Gift Wrapping Party Decoration Supplies**Bolsome**$13.81**4.6★29 rev](https://www.amazon.com/dp/B0D2VFCX9R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spring Ribbon 5/8 Inch 40 Yards Total Floral Ribbon Set 4 Rolls of 10 Yards Each Fabric Ribbons for Crafts Spring Bows for Wreaths Wreath Making Supplies Wildflower Wreath Decor**LDFDRT**$9.53**19 rev4mo ago](https://www.amazon.com/dp/B0GSFWXBSF) [**ShumKwin 2 Rolls 10 Yards Spring Green Floral Wired Ribbons for Wreath Bows Wrapping Gifts Colorful Tulip Polka dot Ribbon for Mothers Day Wedding Birthday Baby Shower Party Dcor DIY Crafts 2.5**ShumKwin**$9.75**7 rev4mo ago](https://www.amazon.com/dp/B0GS5RNF6T) [**Kutyndrix Spring Floral Grosgrain Ribbon Set 7/8 Inch x 15 Yards Tulip Daffodil Crocus Patterns for DIY Hair Bows Easter Crafts Mothers Day Gift Wrapping**Kutyndrix**$9.76**9 rev4mo ago](https://www.amazon.com/dp/B0GKFPMZXV) [**woric 5 Color Gingham Ribbon 3/8 X 50 Yd Plaid Ribbons Craft Ribbons Buffalo Checker Ribbon for Crafts Picnic Decor Sewing Projects Hair Bows Baby Shower Birthday Gift Wrapping**woric**$9.90**28 rev5mo ago](https://www.amazon.com/dp/B0GHM1SMX8) [**Spring Summer Floral Wired Ribbon Green Grid Pink Plaid Floral Pattern Craft Ribbon for Wreath Bow Making DIY Crafts Gift Wrapping Party Decorations 3 Rolls 2.5Inch 15 Yards (Green)**Hevricly**$13.90**11 rev6mo ago](https://www.amazon.com/dp/B0GH8VKB8D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spring Ribbon 5/8 Inch 40 Yards Total Floral Ribbon Set 4 Rolls of 10 Yards Each Fabric Ribbons for Crafts Spring Bows for Wreaths Wreath Making Supplies Wildflower Wreath Decor**LDFDRT**$9.53**4.9★**▲ 1000%**](https://www.amazon.com/dp/B0GSFWXBSF) [**ShumKwin 2 Rolls 10 Yards Spring Green Floral Wired Ribbons for Wreath Bows Wrapping Gifts Colorful Tulip Polka dot Ribbon for Mothers Day Wedding Birthday Baby Shower Party Dcor DIY Crafts 2.5**ShumKwin**$9.75**5.0★**▲ 771%**](https://www.amazon.com/dp/B0GS5RNF6T) [**Spring Summer Floral Wired Ribbon Green Grid Pink Plaid Floral Pattern Craft Ribbon for Wreath Bow Making DIY Crafts Gift Wrapping Party Decorations 3 Rolls 2.5Inch 15 Yards (Green)**Hevricly**$13.90**4.6★**▲ 542%**](https://www.amazon.com/dp/B0GH8VKB8D) [**Kutyndrix Spring Floral Grosgrain Ribbon Set 7/8 Inch x 15 Yards Tulip Daffodil Crocus Patterns for DIY Hair Bows Easter Crafts Mothers Day Gift Wrapping**Kutyndrix**$9.76**4.6★**▲ 523%**](https://www.amazon.com/dp/B0GKFPMZXV) [**LaRibbons Floral Ribbon Wired 6 Rolls 2.5 Inch x 36 Yards TTL Green and Pink Butterfly Flower Ribbon with Plaid and Polka Dot Printed for Spring Easter Summer Crafts Wrapping Wreath Bow Decoration**LaRibbons**$16.95**4.7★**▲ 458%**](https://www.amazon.com/dp/B0DQLCY2F4)
**~~View all trending →~~**
## **What buyers say about easter ribbon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Colors are vibrant”*
**Quality-Overall**20%
*“Very reasonable price for the quality”*
**Value For Money**8%
*“Good value”*
**Embellishment/Embroidery Quality**7%
*“as decoration, and adorning gifts”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Design-Overall**4%
*“unique the design looked”*
**Material Quality**2%
*“The material feels durable”*
**Thickness**2%
*“I like the thickness of the ribbon it makes it easy to use”*
**Print Quality**2%
*“Very versatile print and happy colors”*
### **What buyers complain about **
**Size-Overall**16%
*“Its so small”*
**Color**14%
*“one came a completely different color than I wanted”*
**Advertised Vs Actual Product**8%
*“Pictures are PURPOSELY Deceiving”*
**Thickness**6%
*“thickness arent exceptional”*
**Value For Money**5%
*“because the price jumped even higher”*
**Material Quality**5%
*“material is thicker than I wanted”*
**Smell**4%
*“the smell is quite unpleasant for me”*
**Quality-Overall**3%
*“cheap”*
**Print Quality**3%
*“the only draw back is the back side is not printed”*
**Thin**2%
*“Thin”*
### **Top return reasons **
**Size-Overall**39%
**Color**16%
**Advertised Vs Actual Product**12%
**Thin**8%
**Value For Money**6%
**Display Colors**4%
**Material Quality**3%
**Quality-Overall**3%
**Thickness**3%
**Functionality-Overall**2%
## **Common questions**
- **Is easter ribbon profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 83 tracked products. 2 of 33 products launched in the last 360 days are still selling. 90-day search growth is -95.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the easter ribbon niche?**
- 47 brands and 51 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in easter ribbon?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 2.2%.
- **When does demand for easter ribbon peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 118.7× the quietest.
- **What does it cost to enter the easter ribbon niche?**
- Listings span $6.80–$22.66; the average listing price is $12.47 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.
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