---
title: "Trend — easter grass - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/easter-grass/trend"
last_updated: "2026-07-21T06:20:02.326Z"
locale: en
meta:
  description: "soft demand (-96.7% this quarter) — easter grass doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "soft demand (-96.7% this quarter) — easter grass doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — easter grass - Flapen"
---

# **easter grass**

**Skip it**

Soft demand (-96.7% this quarter) — this niche doesn't clear our bar today.

Market size 55Growth 0Conversion 56Competition 67Returns 62Price range 54Avg price 26Brand share 52Review moat 62Quality gap 25

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,000.28**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$394K**

$394K/yr · 906K searches

**Price range**

**Good****$5.83–$25.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$9.14**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-96.7%**

90-day search growth — must beat 0% to launch