---
title: "easter grass — $394K/yr Amazon United States Niche, Score 45/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/easter-grass"
last_updated: "2026-07-20T21:00:23.519Z"
locale: en
meta:
description: "soft demand (-96.7% this quarter) — easter grass doesn't clear our bar today. Data updated Jul 2026."
"og:description": "soft demand (-96.7% this quarter) — easter grass doesn't clear our bar today. Data updated Jul 2026."
"og:title": "easter grass — $394K/yr Amazon United States Niche, Score 45/100 - Flapen"
---
# **easter grass**
**Skip it**
Soft demand (-96.7% this quarter) — this niche doesn't clear our bar today.
Market size 55Growth 0Conversion 56Competition 67Returns 62Price range 54Avg price 26Brand share 52Review moat 62Quality gap 25
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,000.28**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 6% kills the launch gate
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$394K**
$394K/yr · 906K searches
**Price range**
**Good****$5.83–$25.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.14**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-96.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, easter grass is a $394K/yr Amazon United States market (906K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$731K–$914K**
- units × avg price
- **Launch success**
- **0%**
- 0 of 5 new (360d)
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **145 days**
## **Competition**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**74%**
Top 20: 97%
**Top-5 click share**
**45%**
Top 20: 80%
**Open market**
**22%**
- Caleihd38% - Mefleet11% - Sukh11% - JOYIN8% - Corlcol7% - Darfukei5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -96.7% search growth over the last 90 days.
350K250KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 98.0×
[**Open Trend **](https://flapen.com/research/us/health-household/easter-grass/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$24K9%$35K12%$47K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 43 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Caleihd Crinkle Cut Paper Grass Cushion Paper Streamer for Christmas Wedding Birthday Bridesmaid Engagement Craft Gift Boxes Bags Filler Decoration 4.5oz Multi-color**Caleihd**$8.85**4.6★2,929 rev](https://www.amazon.com/dp/B0D93BZHZL) [2**Sukh Brown Crinkle Paper Filler - Shredded Paper Gift Basket & Box Wrap**Sukh**$6.23**4.7★1,558 rev](https://www.amazon.com/dp/B0C65GSDQN) [3**Caleihd Crinkle Cut Paper Grass Cushion Paper Streamer for Christmas Wedding Birthday Bridesmaid Engagement Craft Gift Boxes Bags Filler Decoration 4.5oz Green**Caleihd**$7.83**4.6★2,929 rev](https://www.amazon.com/dp/B0CRTXTW9D) [4**Caleihd Crinkle Cut Paper Grass Cushion Paper Streamer for Christmas Wedding Birthday Bridesmaid Engagement Craft Gift Boxes Bags Filler Decoration 4.5oz Diamond White**Caleihd**$8.87**4.6★2,929 rev](https://www.amazon.com/dp/B0D2CXRGBP) [5**Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Green Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Easter Mothers day Holiday Packaging Wrapping**Mefleet**$8.68**4.7★754 rev](https://www.amazon.com/dp/B0DQV47XNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SZFYY Easter Grass Recyclable Paper Filler Easter Basket Stuffers Shred Paper Use for Bridesmaid Proposal Gifts Small Gift Box (Green 100G)**SZFYY**$5.83**12 rev6mo ago](https://www.amazon.com/dp/B0GFVNVZXQ) [**SZFYY Easter Grass Recyclable Paper Filler Easter Basket Stuffers Shred Paper Use for Bridesmaid Proposal Gifts Small Gift Box (PINK GREEN YELLOW Each Color 50G)**SZFYY**$7.94**18 rev6mo ago](https://www.amazon.com/dp/B0GFW1G264) [**Crinkle Paper Filler Shredded Paper For Gift Baskets Boxes Bags Grass Cushion Crinkle Cut Papers Shred For Easter Bridesmaid Proposal Weddings Birthdays Anniversaries 5oz Gift Wrapping Decoration**Darfukei**$8.11**1,253 rev7mo ago](https://www.amazon.com/dp/B0G5296KRM) [**LWWTBS Easter Crinkle Cut Paper 7oz Shredded Packing Easter Grass Cushion Paper for Gift Baskets Christmas Wedding Birthday Bridesmaid Engagement Craft Gift boxes Bags Filler (White)**LWWTBS**$6.68**121 rev11mo ago](https://www.amazon.com/dp/B0FKN516BH) [**LWWTBS Easter Crinkle Cut Paper 7oz Shredded Packing Easter Grass Cushion Paper for Gift Baskets Christmas Wedding Birthday Bridesmaid Engagement Craft Gift boxes Bags Filler(Blue)**LWWTBS**$7.40**121 rev11mo ago](https://www.amazon.com/dp/B0FKN23FTN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Red Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Mothers Day Easter Holiday Packaging Wrapping**Mefleet**$8.76**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0DQV3GDS5) [**Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Green Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Easter Mothers day Holiday Packaging Wrapping**Mefleet**$8.68**4.7★**▲ 960%**](https://www.amazon.com/dp/B0DQV47XNH) [**JLGKNEE super large bag grass filling baskets oversized packaging of recyclable crepe paper shredded party decorations creative Easter eggs and gift packaging decorations weighing 1/2 pound**JLGKNEE**$8.97**4.7★**▲ 645%**](https://www.amazon.com/dp/B0CQ8VHDGZ) [**Caleihd 1/2 LB Crinkle Cut Paper Shredded Filler Paper for Gift Baskets Gift Box Confetti Paper Shreds Decoration Stuffing for Birthday Weddings Anniversaries Christmas Wrapping White**Caleihd**$8.58**4.6★**▲ 479%**](https://www.amazon.com/dp/B0D453H7JM) [**Corlcol 200g(7oz) Crinkle Paper Filler for Gift Baskets Gift Box Paper Shreds Decoration for Birthday Easter Christmas (Forest Green)**Corlcol**$7.82**4.5★**▲ 479%**](https://www.amazon.com/dp/B0F6296915)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**21%
*“As advertised”*
**Color**19%
*“Color is accurate”*
**Quality-Overall**16%
*“Great quality and makes every gift look extra special”*
**Value For Money**10%
*“Great value”*
**Gifting Purpose**4%
*“Perfect for gift bags”*
**Size-Overall**3%
*“Easy to use and great size”*
**Ease Of Use**3%
*“Easy to use”*
**Paper Quality**3%
*“Durable celebration paper”*
**Efficiency**2%
*“Works for a lot of things”*
**Correct Contents**2%
*“Came exactly as promised”*
### **What buyers complain about **
**Smell**27%
*“AWFUL smell”*
**Value For Money**21%
*“Seems like a small amount for the price”*
**Size-Overall**16%
*“Inaccurate sizing”*
**Color**7%
*“Color not as Advertised”*
**Quality-Overall**4%
*“HORRIBLE QUALITY- clumped together”*
**Ease Of Use**3%
*“Was difficult to break open”*
**Wrinkles**2%
*“You cant grab a few to use its like one big crinkled up mess”*
**Durability**2%
*“Had to raise the price of my product to break even”*
**Storage Capacity**1%
*“since there is so much I didnt use it all at once so storage was complicated”*
**Ease Of Cleaning**1%
*“is a pain for me to clean afterwards”*
### **Top return reasons **
**Value For Money**28%
**Color**24%
**Size-Overall**19%
**Advertised Vs Actual Product**11%
**Smell**3%
**Material Quality**2%
**Quality-Overall**2%
**Cushion**2%
**Functionality-Overall**2%
**Paper Quality**1%
## **Common questions**
- **Is easter grass profitable to sell on Amazon United States?**
- The niche generates $394K/yr across 43 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -96.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the easter grass niche?**
- 16 brands and 20 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in easter grass?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 2.5%.
- **When does demand for easter grass peak?**
- Demand peaks in Mar–Apr; the busiest month runs 98.0× the quietest.
- **What does it cost to enter the easter grass niche?**
- Listings span $5.83–$25.57; the average listing price is $9.14 (sweet spot $15–$100). The average incumbent carries 1,000 reviews — the moat a new listing must climb.
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