---
title: "Eagle Brand Medicated Oil — $601K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/eagle-brand-medicated-oil"
last_updated: "2026-08-11T14:17:55.546Z"
locale: en
meta:
description: "Niche score 57/100 · $601K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $601K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eagle Brand Medicated Oil — $601K/yr Amazon US Niche (2026) - Flapen"
---
# **eagle brand medicated oil**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 25Conversion 84Competition 45Returns 99Price range 86Avg price 95Brand share 28Review moat 63Quality gap 37
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.79**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.35–$75.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$601K**
$601K/yr · 237K searches
**Review moat**
**Good****966.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, eagle brand medicated oil is a $601K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eagle brand medicated oil market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$695K–$834K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#3,378**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**8%**
- Eagle Brand29% - HerbsDepo19% - Po Sum On17% - Eagle17% - Tiger Balm6% - Prince Of Peace3% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -0.2% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/eagle-brand-medicated-oil/trend)
## **Top eagle brand medicated oil search terms**
- **eagle brand medicated oil**66K/yr-33.1%9.7% conv. - **po sum on oil**23K/yr+59.8%2.8% conv. - **eagle brand medicated oil green**5K/yr+535.0%11.6% conv. - **wong to yick - wood lock medicated oil**11K/yr+24.9%14.2% conv. - **po sum on medicated oil**12K/yr+30.8%8.1% conv. - **wood lock medicated oil**11K/yr+6.6%10.3% conv. - **eagle oil**11K/yr+1.7%8.6% conv. - **wong to yick**14K/yr-20.7%10.2% conv. - **tiger balm oil**9K/yr-17.4%6.0% conv. - **green oil**12K/yr-16.2%5.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/eagle-brand-medicated-oil/search-terms)
## **Top eagle brand medicated oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$30K10%$60K15%$90K20%$120K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eagle Brand Medicated Oil 0.81 Fl Oz (Pack of 1)**Eagle**$7.35**4.5★1,261 rev](https://www.amazon.com/dp/B0009MMKSY) [2**Wong to Yick - Wood Lock Medicated Oil - Herbal Pain Relief for Muscular Aches Sprains Shoulder and Back Pain - for Sports Recovery Soreness - 1.7 Fl Oz - 50 ML (1 Pack) 100% Authentic**HerbsDepo**$22.02**4.6★961 rev](https://www.amazon.com/dp/B01J8E0T0O) [3**Eagle Brand Natural Medicated Oil Includes 12 Individual 0.8oz. Bottles**Eagle Brand**$54.32**4.4★359 rev](https://www.amazon.com/dp/B001I1WXY6) [4**Po Sum On Medicated Oil (Muscle Joint Back Pain Relief) (1.0 Fl Oz) (1 Bottle) (Solstice)**Po Sum On**$26.33**4.6★182 rev](https://www.amazon.com/dp/B00WU3A1OK) [5**Po Sum On Medicated Oil (Muscle Joint Back Pain Relief) (1.0 Fl Oz) (1 Bottle) (Solstice)**Po Sum On**$24.88**4.7★611 rev](https://www.amazon.com/dp/B01CRG4DF2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eagle Brand Medicated Oil Aromatic Roll-On Lavender & Eucalyptus Pack of 12**Eagle Brand**$32.83**34 rev2y ago](https://www.amazon.com/dp/B0D79M6B1L) [**Eagle Brand Medicated Oil Roll-On Dozen Pack Pack of 12**Eagle Brand**$32.51**18 rev2y ago](https://www.amazon.com/dp/B0D79L8KKZ) [**Eagle Brand Natural Medicated Oils for Muscle Aches and Pains Includes Eucalyptus Rose Mint Aromatic Lavender Eucalyptus and Gold Peppermint and Clove Bud Oil Bottle Variety Pack of 3**Generic**$17.06**92 rev3y ago](https://www.amazon.com/dp/B0C4M3MDD7) [**Eagle Brand Medicated Green Oil 36mL 1.2 fl oz Large Pack of 3**Eagle Brand**$25.85**61 rev4y ago](https://www.amazon.com/dp/B09L1N6WK8) [**Wong to Yick - Wood Lock Medicated Oil - Herbal Pain Relief for Muscular Aches Sprains Shoulder and Back Pain - for Sports Recovery Soreness - 1.7 Fl Oz - 50 ML (1 Pack) 100% Authentic**HerbsDepo**$22.02**961 rev9y ago](https://www.amazon.com/dp/B01J8E0T0O)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eagle Brand Natural Medicated Oils for Muscle Aches and Pains Includes Eucalyptus Rose Mint Aromatic Lavender Eucalyptus and Gold Peppermint and Clove Bud Oil Bottle Variety Pack of 3**Generic**$17.06**4.5★**▲ 72%**](https://www.amazon.com/dp/B0C4M3MDD7) [**Po Sum On Medicated Oil (Muscle Joint Back Pain Relief) (1.0 Fl Oz) (1 Bottle) (Solstice)**Po Sum On**$26.33**4.6★**▲ 70%**](https://www.amazon.com/dp/B00WU3A1OK) [**TIGER BALM LINIMENT 2 Fl Oz (Pack of 2)**Tiger Balm**$21.55**4.6★**▲ 22%**](https://www.amazon.com/dp/B00266PFI8) [**Tiger Balm Liniment 2 Fluid Ounce**Tiger Balm**$13.90**4.6★**▲ 19%**](https://www.amazon.com/dp/B0019LW49Y) [**3 Pack of Wong to Yick - Wood Lock Medicated Oil - Muscular Aches Sprains Bruises Shoulder and Back Pain - for Sports Recovery Soreness - 1.7 Fl Oz - 50 ML - 100% Authentic**HerbsDepo**$47.75**4.6★**▲ 16%**](https://www.amazon.com/dp/B0BP9TNRQ2)
**~~View all trending →~~**
## **What buyers say about eagle brand medicated oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good product, as expected”*
**Smell**12%
*“Smell so good”*
**Efficiency**10%
*“Effective”*
**Joint Pain**10%
*“Provides excellent relief for muscle and joint pain”*
**Muscle Pain Relief**9%
*“Muscle relief”*
**Value For Money**5%
*“Very affordable”*
**Massage Quality**4%
*“My massage therapist recommended it”*
**Sinus Relief**3%
*“Great for sinuses, headaches, etc”*
**Lubrication**2%
*“Very good oil”*
**Advertised Vs Actual Product**2%
*“As Advertised”*
### **What buyers complain about **
**Smell**23%
*“extremely strong smelling”*
**Pain Relief-Overall**10%
*“it doesnt really relief too much of the pain”*
**Leak-Proof**5%
*“It came in leaked”*
**Muscle Pain Relief**5%
*“No heat, not effective, did not thing for my muscle pain”*
**Product Condition**4%
*“Returned Customer. Great used before”*
**Value For Money**4%
*“Over priced”*
**Strength**4%
*“It doesnt feel as strong or effective as it used to”*
**Functionality-Overall**4%
*“Didnt work for me”*
**Size-Overall**2%
*“The bottle is small”*
**Dilute/Watery**2%
*“Watery”*
### **Top return reasons **
**Smell**23%
**Functionality-Overall**20%
**Size-Overall**11%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Leak-Proof**7%
**Joint Pain**5%
**Ease Of Use**4%
**Oily/Greasy**3%
**Ingredients-Overall**1%
## **Common questions**
- **Is eagle brand medicated oil profitable to sell on Amazon United States?**
- The niche generates $601K/yr across 23 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the eagle brand medicated oil niche?**
- 11 brands and 55 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in eagle brand medicated oil?**
- Top complaints mined from reviews: Smell, Pain Relief-Overall, Leak-Proof. The return rate is 0.3%.
- **When does demand for eagle brand medicated oil peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the eagle brand medicated oil niche?**
- Listings span $7.35–$75.18; the average listing price is $27.79 (sweet spot $15–$100). The average incumbent carries 967 reviews — the moat a new listing must climb.
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