---
title: "Search terms — e cigarettes/vapes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/e-cigarettes-vapes/search-terms"
last_updated: "2026-08-11T15:52:10.034Z"
locale: en
meta:
  description: "Niche score 54/100 · $115K/yr market · 386K searches/yr · $18.88 avg price. Soft demand (-18.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $115K/yr market · 386K searches/yr · $18.88 avg price. Soft demand (-18.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — e cigarettes/vapes - Flapen"
---

# **e cigarettes/vapes**

**Worth a look**

Shows beatable incumbent ratings (3.4★), but soft demand (-18.3% this quarter) keeps it on the watch list.

Market size 27Growth 16Conversion 20Competition 75Returns 81Price range 72Avg price 85Brand share 52Review moat 68Quality gap 100

**Quality gap**

**Incredible****3.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$18.88**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Price range**

**Good****$5.34–$39.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****797**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$115K**

$115K/yr · 386K searches

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-18.3%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Search terms