---
title: "E Cigarettes/vapes — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/e-cigarettes-vapes"
last_updated: "2026-08-11T11:43:04.453Z"
locale: en
meta:
description: "Niche score 54/100 · $115K/yr market · 386K searches/yr · $18.88 avg price. Soft demand (-18.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $115K/yr market · 386K searches/yr · $18.88 avg price. Soft demand (-18.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "E Cigarettes/vapes — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **e cigarettes/vapes**
**Worth a look**
Shows beatable incumbent ratings (3.4★), but soft demand (-18.3% this quarter) keeps it on the watch list.
Market size 27Growth 16Conversion 20Competition 75Returns 81Price range 72Avg price 85Brand share 52Review moat 68Quality gap 100
**Quality gap**
**Incredible****3.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$18.88**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Good****$5.34–$39.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****797**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$115K**
$115K/yr · 386K searches
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-18.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, e cigarettes/vapes is a $115K/yr Amazon United States market (386K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **e cigarettes/vapes market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$94K–$113K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#1,332**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **36%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 80%
**Open market**
**21%**
- QuitGo40% - VAPE VAC11% - Heabal11% - cigtrus6% - STEP6% - Honeyrose5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.
7K5KPrime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/e-cigarettes-vapes/trend)
## **Top e cigarettes/vapes search terms**
- **e cigarettes/smoke vapor device**65K/yr-17.5%0.4% conv. - **e cigarettes/vapes**67K/yr-21.8%0.4% conv. - **quitgo**24K/yr+0.6%7.7% conv. - **e cigarettes/smoke with nicotine**22K/yr-12.0%0.6% conv. - **e cigarettes**21K/yr+14.1%0.5% conv. - **vaping or electronic smoking devices**28K/yr-25.2%0.2% conv. - **electronic cigarettes/vaping**13K/yr-13.6%0.5% conv. - **ecigarettes/smoke vapor device**18K/yr-6.3%0.4% conv. - **e cigarettes/smoke without nicotine**14K/yr-14.4%1.6% conv. - **tabacco vape**32K/yr-62.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/e-cigarettes-vapes/search-terms)
## **Top e cigarettes/vapes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stop Smoking Smokeless Inhaler with Soft Tip Chewable Mouth Grip for Maximum Relief Oral Fixation Support Clinically Studied Oxygen Inhaler Quit Smoking Aid (Oxygen Inhaler 1 Pack)**QuitGo**$16.11**3.2★554 rev](https://www.amazon.com/dp/B07PCJFCT8) [2**QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Fresh Mint)**QuitGo**$32.10**3.6★134 rev](https://www.amazon.com/dp/B09M94DJQR) [3**HEABAL Herbal Cigarettes - Nicotine Free & Tobacco Free 20/Pack (Ice Menthol)**Heabal**$7.99**3.4★999 rev](https://www.amazon.com/dp/B0BGD4ZJW8) [4**Honeyrose Herbal Cigarettes VANILLA Flavor 100% Tobacco & Nicotine FREE 100% Natural Herbal Smokes Quit Smoking Made In England**Honeyrose**$14.49**3.2★1,096 rev](https://www.amazon.com/dp/B00VXWZWJS) [5**VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)**VAPE VAC**$15.33**3.5★325 rev](https://www.amazon.com/dp/B0FBSR19SV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natural Herbal Air Stick Non Electric Long-Lasting Flavored Air Diffuser Refreshing Support Smokeless Inhaler 4Pack**Haaikara**$28.62**308 rev11mo ago](https://www.amazon.com/dp/B0FKTKP66N) [**VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)**VAPE VAC**$15.33**325 rev1y ago](https://www.amazon.com/dp/B0FBSR19SV) [**VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (Black)**VAPE VAC**$10.44**325 rev1y ago](https://www.amazon.com/dp/B0FBSF7WWM) [**VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (Teal)**VAPE VAC**$10.45**325 rev1y ago](https://www.amazon.com/dp/B0FBT3DNVY) [**MOXE Natural Variety 5 Pack | Non-Electric Air Inhalers - Oral Fixation | Aromatherapy Scents for Relaxation & Focus | Menthol Cinnamint Peppermint Mocha Wintermint**MOXE**$39.71**2,371 rev1y ago](https://www.amazon.com/dp/B0DLF1SWVZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHAI MINI XBODY**Rosetti**$37.82**4.8★**▲ 363%**](https://www.amazon.com/dp/B0CQ9FBJCN) [**QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Oxygen Inhaler)**QuitGo**$27.37**3.8★**▲ 179%**](https://www.amazon.com/dp/B09M93XYNM) [**Stop Smoking Smokeless Inhaler with Soft Tip Chewable Mouth Grip for Maximum Relief Oral Fixation Support Clinically Studied Oxygen Inhaler Quit Smoking Aid (Fresh Mint Inhaler 1 Pack)**QuitGo**$14.70**2.2★**▲ 81%**](https://www.amazon.com/dp/B0C7VSKD72) [**QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Fresh Mint)**QuitGo**$32.10**3.6★**▲ 71%**](https://www.amazon.com/dp/B09M94DJQR) [**QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Menthol)**QuitGo**$32.34**3.0★**▲ 55%**](https://www.amazon.com/dp/B09M96TRCL)
**~~View all trending →~~**
## **What buyers say about e cigarettes/vapes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**9%
*“Love taste”*
**Ease Of Use**9%
*“a handy little item to keep around for everyday use”*
**Value For Money**8%
*“Good price”*
**Quality-Overall**8%
*“the build quality is solid”*
**Smell**7%
*“The scent is light”*
**Flavor**6%
*“the variety of flavors”*
**Efficiency**5%
*“Effective”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Oral Hygiene**3%
*“Great for the hand to mouth habit”*
**Size-Overall**2%
*“I liked the size”*
### **What buyers complain about **
**Taste-Overall**17%
*“Burnt taste”*
**Value For Money**13%
*“Very overpriced”*
**Functionality-Overall**8%
*“Didn't work”*
**Flavor**8%
*“In fact, it had a weird flavor thats kinda difficult to describe”*
**Smell**7%
*“Bad smell”*
**Quality-Overall**6%
*“Piece of garbage”*
**Advertised Vs Actual Product**3%
*“NOT AS ADVERTISED”*
**Durability**2%
*“Kinda fall apart”*
**Jamming/Clogging**2%
*“Mine began to clog up fairly quickly”*
**Size-Overall**2%
*“A bit shorter than I would like too”*
### **Top return reasons **
**Advertised Vs Actual Product**16%
**Functionality-Overall**15%
**Flavor**9%
**Smell**9%
**Taste-Overall**9%
**Size-Overall**5%
**Breathability**5%
**Waist Fit**2%
**Filtration**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is e cigarettes/vapes profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 39 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the e cigarettes/vapes niche?**
- 17 brands and 74 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in e cigarettes/vapes?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 1.7%.
- **When does demand for e cigarettes/vapes peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the e cigarettes/vapes niche?**
- Listings span $5.34–$39.71; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.
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