---
title: "dusting powder — $2.5M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dusting-powder"
last_updated: "2026-07-20T19:46:31.654Z"
locale: en
meta:
description: "dusting powder clears our launch bar: a $2.5M/yr market growing +5.3% this quarter with returns at 0.3%. Data updated Jul 2026."
"og:description": "dusting powder clears our launch bar: a $2.5M/yr market growing +5.3% this quarter with returns at 0.3%. Data updated Jul 2026."
"og:title": "dusting powder — $2.5M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **dusting powder**
**Launch it**
A $2.5M/yr market growing +5.3% this quarter with returns at 0.3% — clears our launch bar.
Market size 95Growth 32Conversion 63Competition 84Returns 98Price range 54Avg price 56Brand share 77Review moat 24Quality gap 45
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 3.5M searches
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.75**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.03–$29.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,339.4**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dusting powder is a $2.5M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun–Nov. Verdict: Launch it — 67/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.9M–$2.5M**
- units × avg price
- **Launch success**
- **100%**
- 10 of 10 new (360d)
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#151**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **133 days**
## **Competition**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**703**
**Top-5 brand share**
**58%**
Top 20: 96%
**Top-5 click share**
**31%**
Top 20: 72%
**Open market**
**38%**
- HAPPY CURVES29% - JerrBear’s10% - Shower To Shower8% - Gold Bond6% - Camille Beckman5% - Herb & Root5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.
100K60KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/dusting-powder/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$75K6%$150K9%$225K12%$300K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 52 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tahitian Vanilla**HAPPY CURVES**$17.66**4.5★3,949 rev](https://www.amazon.com/dp/B0GPFH9Z4D) [2**JerrBears Pink Sugar Cashmere Dusting Powder Talc Free Body Formula for Women Soft Scented Skin Care Gentle Powder for Daily Freshness 4oz Jar**JerrBear’s**$24.91**4.3★248 rev](https://www.amazon.com/dp/B0FK1N14GL) [3**HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant for Inner Thigh Chafing Private Areas and All Over Body for Women 4oz (Pack of 1) Tahitian Vanilla**HAPPY CURVES**$12.01**4.5★3,949 rev](https://www.amazon.com/dp/B0F277WK5Z) [4**HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tropical Oasis**HAPPY CURVES**$17.38**4.5★3,949 rev](https://www.amazon.com/dp/B0GPFP5NBZ) [5**Gold Bond Comfort Body Powder for Men and Women 10 oz. Talc-Free Fresh Clean Scent With Aloe & Chamomile**Gold Bond**$5.57**4.6★28,745 rev](https://www.amazon.com/dp/B012FUZ8NG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Happy Curves Comfort Powder & Puff Bundle Talc Free Dusting Body Powder Deodorant + Powder Puff Applicator for Boob Sweat Inner Thigh Chafing Foot Odor & Odor Control 6oz Tropical Oasis**HAPPY CURVES**$29.99**1 rev2mo ago](https://www.amazon.com/dp/B0GZLP86RB) [**OEAK Womens Wireless Bras Supportive Seamless Full Coverage Bra Push Up Comfortable Bra No Underwire Everyday Tshirt Bras Pink Leopard 4XL**OEAK**$19.65**7,641 rev4mo ago](https://www.amazon.com/dp/B0GHRP2JGG) [**HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tahitian Vanilla**HAPPY CURVES**$17.66**3,949 rev4mo ago](https://www.amazon.com/dp/B0GPFH9Z4D) [**HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tropical Oasis**HAPPY CURVES**$17.38**3,949 rev4mo ago](https://www.amazon.com/dp/B0GPFP5NBZ) [**HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Watermelon**HAPPY CURVES**$17.36**3,949 rev4mo ago](https://www.amazon.com/dp/B0GPFH7V7S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JerrBears Marshmallow Fluff & Cashmere Dusting Powder Talc Free Body Formula for Women Soft Scented Skin Care Gentle Powder for Daily Freshness (4oz Jar)**JerrBear’s**$24.68**3.9★**▲ 265%**](https://www.amazon.com/dp/B0GJF7JF61) [**HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Watermelon**HAPPY CURVES**$17.36**4.5★**▲ 259%**](https://www.amazon.com/dp/B0GPFH7V7S) [**HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tropical Oasis**HAPPY CURVES**$17.38**4.5★**▲ 259%**](https://www.amazon.com/dp/B0GPFP5NBZ) [**OEAK Womens Wireless Bras Supportive Seamless Full Coverage Bra Push Up Comfortable Bra No Underwire Everyday Tshirt Bras Pink Leopard 4XL**OEAK**$19.65**4.2★**▲ 258%**](https://www.amazon.com/dp/B0GHRP2JGG) [**HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tahitian Vanilla**HAPPY CURVES**$17.66**4.5★**▲ 258%**](https://www.amazon.com/dp/B0GPFH9Z4D)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“fragrance free”*
**Quality-Overall**10%
*“Excellent Product”*
**Moist/Dry**6%
*“Dries well”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Value For Money**5%
*“Reasonable price”*
**Soft Feel**5%
*“leaves skin soft”*
**Efficiency**4%
*“The product is effective”*
**Allergies**3%
*“No irritation”*
**Size-Overall**3%
*“It fits in my hand”*
**Ease Of Use**2%
*“Easy to Use”*
### **What buyers complain about **
**Smell**28%
*“Chemical smell”*
**Size-Overall**13%
*“Lid doesn't fit”*
**Allergies**7%
*“Allergic reaction”*
**Value For Money**7%
*“Not worth it”*
**Functionality-Overall**3%
*“Did not work”*
**Ease Of Use**2%
*“Hard to open”*
**Leak-Proof**2%
*“Bottle leaks”*
**Advertised Vs Actual Product**2%
*“Descriptions misleading”*
**Moist/Dry**2%
*“does little for moisture wicking”*
**Product Condition**1%
*“Looks used”*
### **Top return reasons **
**Smell**42%
**Size-Overall**15%
**Advertised Vs Actual Product**9%
**Leak-Proof**9%
**Functionality-Overall**5%
**Product Condition**3%
**Value For Money**3%
**Defective Material/Parts**2%
**Texture/Consistency-Overall**2%
**Ingredients-Overall**1%
## **Common questions**
- **Is dusting powder profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 52 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Launch it (67/100).
- **How competitive is the dusting powder niche?**
- 26 brands and 703 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in dusting powder?**
- Top complaints mined from reviews: Smell, Size-Overall, Allergies. The return rate is 0.3%.
- **When does demand for dusting powder peak?**
- Demand peaks in May–Jun–Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the dusting powder niche?**
- Listings span $2.03–$29.99; the average listing price is $12.75 (sweet spot $15–$100). The average incumbent carries 5,339 reviews — the moat a new listing must climb.
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